15. How TPN Ensures Lead Quality
TPN FILTERS (automatically rejects bad leads)
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Stop words (swearing)
Bad email domains
Country IP Address
Real Name algorithm
Phone format validation
Postcode validation
Postal Address deliverability check
DNCR check
Email Box Check (real-time ping)
Mobile Verification (real-time ping)
Leads filtered in real-time, you
are only sent clean leads
TPN also offers
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Advanced Targeting
Pre-qualification Questions
Master De-dupe lists
Advanced lead formatting
Automated distribution
Append Geodemographics
Appoint 3Di as your exclusive lead provider and let TPN manage, wash, format and distribute all your leads.
17. The Lead Pyramid
The Lead Law
Volume
Price
balanced
campaign
Quality
$20.00+
Volume
lower price
= lower quality
$5.00+
Price
Quality
$2.00+
or
Volume
$1.00+
lower price
= lower volume
Quality
$0.30+
Price
18. Lead Categories
TPN Leads (co-reg)
Rate Card
Category
Type of lead generated
Category
Name + Email Only
A
Competitions, Promotions,
Large Discounts, Free Samples.
A
$1.00
B
$2.50
C
$5.00
D
n/a
Category
Name + Email + Phone
A
$2.50
B
$5.00
C
$10.00
D
$20.00
B
C
The platform not only presents relevant offers on
publishers sites but also utilises extensive behind
the scenes capabilities to automatically clean
and verify the leads quality before sending them
to advertisers.
TPN Leads offers advertisers a single point of
lead acquisition, processing and lead distribution
and, in addition to TPNs excusive publishers, can
also acquire leads from all lead sources available
in the market.
Betting, Insurance, Investing, Loans,
Credit Cards, Automotive, Utilities
D
TPN has developed a unique offer platform that
is used by its network of exclusive publishers to
present offers that visitors can opt-in to with a
single mouse click.
Retail, Charities, Telco, Travel, Wine,
Home Loans, B2B
TPN Offer Platform Features
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Universal De-dupe Lists
Stop Lists (bad word & domain filter)
Live Email Validation
Live Mobile Validation (AU)
Phone Format Validation
Human Review of Lead Batches
Live Lead Feed (Email, HTML, HTTP, API)
Batch Exports (email attachment delivery)
Set-up
$400
Minimum Spend $2,500
Additional Data & Targeting
• Age
• Gender
• Location (State or Postcode)
Campaign Options
Lead Generation Offers must include the name of
the advertiser, the offer and how the person will
be contacted. The user then opt-ins in or out of
the offer.
www.3Di.com.au
• Auto Responder
• Offer Information Light Box
• Lead Distribution System (Email)
TPN Leads are available through