Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie PMG Social Media
Ähnlich wie PMG Social Media (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
PMG Social Media
- 1. IT’S TIME TO Comprehensive Marketing Solutions 360pmg.com
- 2. THE INTERNET HAS FUNDAMENTALLY CHANGED THE WAY PEOPLE FIND, DISCOVER, SHARE, SHOP, AND CONNECT. 360pmg.com
- 4. 79% of US TWITTER USERS ARE MORE LIKELY TO RECOMMEND BRANDS THEY FOLLOW SOURCE: EDISON RESEARCH, 2010
- 6. *Earned Media = favorable publicity gained through promotional efforts other than advertising. SOURCES: ANSWERLAB & SOCIETY OF DIGITAL AGENCIES, FEBRUARY 2011
- 7. WHAT DOES ALL THIS MEAN FOR YOUR BUSINESS? 360pmg.com
- 8. ASSESS YOUR NEEDS CREATE A PLAN STEP 1 360pmg.com
- 9. CHOOSE A SOCIAL MEDIUM 360pmg.com
- 10. DEVELOP AN ONLINE MARKETING STRATEGY 360pmg.com
- 11. BUILD YOUR SOCIAL MEDIA TEAM STEP 2 360pmg.com
- 12. SOURCES: FORRESTER GROUP, 2009-2014
- 13. STEP 3 CREATE. OPTIMIZE. PROMOTE. 360pmg.com
- 14. STEP 4 MEASURE & ANALYZE YOUR SOCIAL IMPACT 360pmg.com
- 15. THE BOTTOMLINE YOU NEED A PLAN. YOU NEED TO DEVELOP A TEAM. YOU NEED TO TRACK AND MEASURE RESULTS. YOU NEED TO SHOW ROI. And you need to do this all soon because if you have not started already, you are falling behind your competition. Let PMG MEDIA help you kick start your Social Marketing Campaign.
Hinweis der Redaktion
- According to Compete.com, Facebook is currently the second most popular website in the world (behind Google) in terms of unique visitors, and according to ComScore, the most popular social network overall.
- SOCIAL MEDIA PLAYS AN IMPORTANT ROLE IN THE SUCCES OF EVERY BUSINESS AND ORGANIZATION IN TODAY’S ECONOMY. Before jumping on the Facebook/Twitter/ social media bandwagon, it’s important that organizations assess the alignment of their business objectives relative to their online presence and reach.
- The first Step in choosing a social medium is deciding how your audience uses social media. Including what social networks they use and creating a list of contacts in your audience/market you can build a relationship with.
- - First, find out what your organization expects to achieve through a social media engagement. -Are you looking to improve brand visibility? -Or are you looking to position your organization differently? -Or are you looking to study consumer behavior or build brand loyalty? What are your marketing objectives? Who are your competitors and what are they doing ? What are you doing now via the Web? What’s your familiarity with inbound marketing and social media? What kinds of content and resources are available at your company?
- A bar bones team will consist of a web production artist, a web content writer, a digital strategist, and an search engine optimization/marketing specialist and an online community manager. Depending on the size of your company, you’ll choose to either assemble a team internally or to outsource. Outsourcing is recommended to small and medium size business owners who already wear too many hats.
- Because of the trend of growing social media needs, many experts see resurgence in the use of creative agencies and consultancies as companies realize they don’t have the bandwidth or expertise to tackle all these tasks internally or by simply hiring a person in to their department.
- Executing Social Marketing Actions Including Conducting a comprehensive needs analysis Creating “like incentives” Creating official contest rules Sourcing digital assets for branding and marketing Design custom landing and reveal page graphics Design custom sidebar Create facebook applications Load landing and reveal pages into facebook applications Create email option form Create fb business profile email Establish fb business profile Load credit card info into profile Create fb fan page Make business profile admin on fan page Create new account group Connect fan page to account group Populate info tab fields Populate fan page picture strip Create custom tabs Place link to rules on contest tab Establish unique tracking url Establish uniques tracking phone number Source ad creative Draft ad copy Determine ad targeting criteria Create one or more initial ad campaigns Optimize campaigns based on creative/copy performance Refine ad targeting criteria Determine posting strategy (theme/timeframe) Generate posting calendar Test broad range of posts Run statistical analysis of posts Optimize post types based on audience response Create quarterly promotion calendar Inform staff of terms of location based deals Conduct random drawing of test winners Verify contest winner eligibility Respond to fan questions and comments Resolve fan customer service issues Research engaging post content
- Facebook provides free data in “Insights” panel to make smarter and informed business choices and maximize the results of your Facebook marketing efforts.
- We can setup a one-on-one consultation with of our managers familiar with your industry to conduct a needs analysis and market research. We target, friend, follow, and engage with people from your target market (free organic traffic) + invite your existing customers to all of your social media pages. We create PPC campaigns specifically designed to target your demographic to your website and/or fan page. We post up-to-date content daily related to your industry, product, and services and respond to and moderate all of the related comments. We drive traffic from your social media pages to your customer blog, website, email list, turning prospects into customers generating a positive ROI.