Leveraging Digital Assets & Technology In The Sales Channel
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As technology rapidly enables the rest of the world to improve almost everything about how they work, the field of sales channel incentives has remained a notable exception. Much of the way programs are currently executed has been "updated" by simply taking the old way and plunking the exact same process online. In an evermore-connected world, it is not enough to build great products. Your brand must ensure that you give customers an incredible experience, even prior to purchase. The good thing is that it is getting increasingly easier to scale great client experience, and it can make your job more fun. Part of the challenge is that with the proliferation of digital mediums and platforms available, it is tough to decide where to allocate resources. Jason Atkins, founder and CEO of 360incentives has been working at modernizing the sales channel management industry for nearly 20 years, finally founding 360 in 2008. In this presentation, you'll learn the most cutting edge tactics to make sure that your programs are delivering the best possible outcomes. You'll walk away with: - 10 solid ways to ensure your programs are delivering the best possible user experience. - Tactics for building re-marketing opportunities with your channels and consumers - Ways to drive more value for your channel, your customers and YOU You can view the video recording of this session at 360incentives dot com.
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Leveraging Digital Assets & Technology In The Sales Channel
- 1. Leveraging Digital Assets & Technology In The Channel
- 2. Agenda • Introductions • Overview • Ten Ways Technology Can Drive Loyalty • Q&A
- 3. Jason Atkins, Founder & CEO 360incentives Jason has long track record of using his strong entrepreneurial spirit and technology expertise to grow businesses and create new opportunities. Before founding 360 in 2008, he was president and CEO with TMR, a marketing services company. Jason began working with technology early on creating a bulletin board system (BBS) even before the Internet as we now know it was really in existence. By the time he was 16, he had his own networking support and software development business where he wrote one of the first online rebate systems in the mid 90’s. Jason’s business philosophy is grounded in workplace happiness and having a strong commitment to community. He serves on multiple local advisory boards and is active in the arts and non-for-profit organizations.
- 25. Use technology to build attractors
- 26. Lesson 1 quickly reward the behavior you want repeated
- 29. Lesson 2 leverage the touch points
- 31. Lesson 3 give people choices
- 37. Lesson 5 speed of change
- 41. Lesson 6 double edge sword
- 47. Lesson 7 monitor and act
- 56. Lesson 9 unlock the secrets
- 59. Lesson 10 know the participants
- 63. THANK YOU Helping to make brands smarter and more connected to their channel & consumers. Jason Atkins jatkins@360incentives.com For more information visit www.360incentives.com
Hinweis der Redaktion
- Thanks you Thanks for having me Hows everyone doing today I want to give some people some lessons I’ve learned that hopefully some of you can implement You will see I have an obsession for technology and I really believe that applying technology to business challenges is an art
- Thanks you Thanks for having me Hows everyone doing today I want to give some people some lessons I’ve learned that hopefully some of you can implement You will see I have an obsession for technology and I really believe that applying technology to business challenges is an art
- Thanks you Thanks for having me Hows everyone doing today I want to give some people some lessons I’ve learned that hopefully some of you can implement You will see I have an obsession for technology and I really believe that applying technology to business challenges is an art
- Opportunity to make a massive change in the incentives space How long have you been in it?
- Stanley Milgram The small world effect better known as the 6 degrees of separation
- Stanley Milgram The small world effect better known as the 6 degrees of separation
- 48000 people
- 56% of consumer tweets to companies are being ignored
- We use technology to share – good or bad
- http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/
- http://blog.hubspot.com/blog/tabid/6307/bid/6258/11-Mind-Blowing-Mobile-Marketing-Infographics.aspx
- http://blog.hubspot.com/blog/tabid/6307/bid/6258/11-Mind-Blowing-Mobile-Marketing-Infographics.aspx
- Now, more than ever, the reviews and feedback of your peers create the driving force behind purchasing decisions. This phenomena has been catapulted and supported by technology
- Now, more than ever, the reviews and feedback of your peers create the driving force behind purchasing decisions. This phenomena has been catapulted and supported by technology
- Now, more than ever, the reviews and feedback of your peers create the driving force behind purchasing decisions. This phenomena has been catapulted and supported by technology
- Now, more than ever, the reviews and feedback of your peers create the driving force behind purchasing decisions. This phenomena has been catapulted and supported by technology
- So why does all that matter? Its because the lifetime value of a customer is no longer just about that customer – its about that customer and their network – the people they have influence over
- Trillions spend on marketing to drive sales – but kill the experience with last touch point (rebate, reward, loyalty
- Emotion is the ultimate resource Having a consumer with an emotional connection to a brand builds unbelievable advocates or attractors Think Harley Davidson – look at their emotional connection And with many brands that have their products in the open – emotional connection is even more important – it could be the driver of new sales
- People expect thing now – quickly reward behavior you want repeated – dog story
- People expect thing now – quickly reward behavior you want repeated – dog story
- With connected people your touch points are x vs. y 10 years ago – more touch points more opportunity Feedback/Survey / Reward/giftcard Tablets / email Mobile / Computer Social
- Decision is the ultimate power
- Leverage to measure ROI (GE calcs on right promotion type)
- Leverage to measure ROI (GE calcs on right promotion type)
- “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.”
- Trained in the classic micro computer model 2-3 year development cycles Much better off with continuous iteration model You just make them better everyday Just run faster Just figure out how to release a new version everyday Without breaking anything Once you master that do it globally Then you have a world-class development organization
- Sophistication in fraud – how are you preventing
- Sophistication in fraud – how are you preventing
- Sophistication in fraud – how are you preventing
- How else can you monitor – how can they provide feedback NPS etc
- How else can you monitor – how can they provide feedback NPS etc
- Fame Happiness Community Competition http://www.art-mall.it/2013-the-year-of-gamification/
- Players / Rules / Activities / Goals http://thinkmarketingmagazine.com/index.php/did-you-hear-the-latest-thing-in-business-industry-its-called-gamification/
- So why does all that matter? Its because the lifetime value of a customer is no longer just about that customer – its about that customer and their network – the people they have influence over
- More data created in last 5 years then entire history of mankind Unlock the secrets Leverage to make strategic business decisions (lennox graphic)
- leverage to drive engagement (loyalty, or top of mind) - % of RSA that can change mind, % of consumer that purchase on brand loyalty
- Tim’s reach – how do leverage data to help with uber influencers 430K twitter followers 200K Facebook likes
- We’re Connect Industry is Changing How will you react
- We’re Connect Industry is Changing How will you react