An introduction to Freedombase Cognitive Data Management. Provides an overview of the cognitive process 'Spread of Activation' and the patented Freedombase software implementation of the process in very simple to understand terms.

1. How to eliminate most of the effort required to build, maintain, configure or modify data focussed solutions cognitive data management A Presentation

2. A computer isn’t very smart A computer cannot work anything out for itself A programmer must tell it exactly what to do In intimate, precise, painstaking detail And if you get any part of that wrong they don’t work as required However, once we have told a computer what to do correctly, it can do it over and over millions of times and get it right every time.

3. But people are smart A person can work things out for themself A person can take a vague idea and work out the rest without needing a program to be written Even if a person makes a mistake they can realise their error and find a way to fix it However, people aren’t very good at repetitive stuff. We change things We lose interest We make mistakes, and We forget things A person CANNOT do something over and over millions of times and get it right every time. People are, in a sense, unreliable (at least when it comes to doing repetitive stuff.)

4. The best of both worlds The problem is: We don’t want to tell the computer everything in intimate, precise, painstaking detail We want computers to do the creative ‘work-it-out’ stuff like a person We want computers to do the repetitive stuff like a computer So while we want to give computers SOME of the abilities that people have, we do not want to give them all of the traits that people have In order to make computers smarter, we have to reproduce at least some aspects of how the human mind works, working inside a computer...

5. Spread of Activation A core theory from Cognitive Psychology All ideas and memories are linked either strongly or weakly Spread of Activation is the process the mind follows when searching for something Cafe Lunch Lasagne Mum Coffee Beer Sleep Pillow

6. Activating ideas and memories In simple terms, when given a starting idea... The mind ‘activates’ all the ideas that are linked to that idea Then it activates all the ideas that are linked to those ideas And then it activates all the ideas that are linked to those ideas And so on until it finds what it needs This way the mind searches through lots of ideas and memories and comes up with the most relevant ones Cafe Lunch Lasagne Mum Coffee Beer Sleep Pillow

7. Managing ideas and memories Spread of Activation enables people to: automatically store, link, update and retrieve our ideas and memories without considering where they are stored or how they are linked study and learn how something fits together understand rules and how to apply them update all related memories if something changes work with multiple sources of information and understand how they fit together Spread of Activation ‘self-programs’ Given a set of rules, morals and prior learning ourmind self programs and updates Freedombase is a software implementation of the Spread of Activation theory

8. Freedombase Spread of Activation Embraces the ‘good’ aspects of the mind Automatically storing and finding related ‘ideas’ and memories Self learning but in a predictable manner Without the bad aspects of human intelligence Unpredictable and unreliable Freedombase is applied in, or over the top of, databases

9. Cognitive Data Management Spread of Activation enables Freedombase to: automatically store, link, update and retrieve data without considering where the data is stored or how it is linked study existing databases and learn the data structures and how the data is related understand rules and how to apply them update all related data if something changes work with multiple data sources and understand how they fit together Freedombase ‘self-programs’ Given a set of business rules Freedombase effectively self-programs and updates without needing any code to be written Freedombase manages the data in databases using the same cognitive process we use to manage our ideas and memories

10. Benefits of Freedombase Freedombase Cognitive Data Management technology: Build and maintain complex web-enabled, data-focussed applications with little to no coding required Learn disparate data sources, across any number of disparate databases, and configure data aggregation and business intelligence tools massively reducing both analysis and coding effort Virtually eliminate data integrity issues – Freedombase knows if the data is invalid and prevents human errors entering the system Easy and fast to learn Freedombase requires similar skills to building a spreadsheet Freedombase eliminates most of the effort required to build, maintain, configure or modify data focussed solutions

11. The Future is Freedom FreedomBase Rapid Application Development toolset Build and maintain complex web-enabled, data-focussed applications in rapid time Little to no coding required FreedomData Data Tool Configurator Have FreedomData’s Spread of Activation learn your disparate data sources to automatically configure your data aggregation tool Reduce analysis and coding effort by 75% FreedomReports Rapid report generation and customisation FreedomBase Engine Integration Enhance your software by integrating Freedombase technology Enables rapid implementation and easy maintenance of your solutions FreedomWeb Rapidly web-enable and/or replatform legacy systems

12. Contact For further information please contact: Mark A. Tipping FreedomSoft The Future is Freedom Phone +61 418 371 251 Email mtipping@freedombase.com Web www.freedombase.com