Originally presented at the Multifamily Social Media Summit, January 31, 2013.

1. The Crossroads of Social
Media and Content Marketing
Mike Whaling, 30 Lines
Discussion at #msms13

2. Use social media
to build a broad online
presence for your brand.
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3. Social media influences
search.
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4. 4

5. Content sparks
conversation.
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8. #SB47 #HarBowl
#SuperBowl #49ers
#NFL #Ravens
#SuperBaugh #QuestForSix

9. …not to mention all the commercials.
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10. Fans want to talk about you,
but you need to give them
something worth sharing.
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12. Social channels extend
content.
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16. Use social to
inspire and
inform
content.
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18. Social media
is content.
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20. Social media is
quick.
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23. Social media is
mobile.
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25. “2012 was a big year for us.
We made the big transition
where now there are more
people using Facebook on
mobile everyday than on
desktop.”
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27. It’s called
social media
for a reason.
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28. Don’t do social. Be social.
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29. Takeaways
• Make content mobile, easy to share.
• Be social. Have conversations.
• Content opportunities are everywhere.
• Go. Try. Learn. Repeat.
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30. Mike Whaling // 30 Lines
apartments.30lines.com
Text my30 to 88000
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