introduce a new business in the market........

1. Report on introduce “JAI Ho” Fresh Juice (FJ) Company Pvt. Ltd
Topic : Report on introduce JAI Ho FJ company pvt. Ltd
Submitted to: Sir Khalil ur Rehman
Submitted by: M Waqar Minhas F13-1002
Shayan Ahmed Butt F13-1008
Haris Ahmed Gujjar F14-1009
Ali Haider Jutt F13-1016
Lahore Leads university
Kalama chowk campus

2. Table of contents
Part’s
1)Dedication
2)Acknowledgement
3)Executive
Summary
4)Introduction
5)Analysis
 Vision
 Mission
 Company
 Partners
 Investment
 Promotion
 ProductVariety
 Brand name
 Quality
 Design
 Slogan
 Market Situation
 Objectives
 SWOT
 Market Segmentation
 Market Targeting
 Market Mix
 Budgeting
 Contingency Plan

3. Respectedsir,
Me & My group member’spleasedtosubmitour’sreportto introduce one of the new
Freshjuice cornerPvt.ltd.We have triedour’sbestto come up to yourmark by provide uniqueideas&
elegantpresentation. Iam thankful toyouforopportunityme & myfriend’stoshare our’sknowledge
analysissurvey etcshare withyou.
Acknowledgement:
A workis neverawork of an individualperson. Iowe asense of gratitude tothe intelligence &co-
operationof those personwhohadbeensoeasyto letme understandwhatI neededfromtime totime
to completionof thisproject.Justlike Hafizsohail,humayun &manymore.
I wantto expressmyspecial gratitude &TeachertowardsMR. Khalil forgivingussucha bestproject
aboutbusinessplan.
Last but one the leastI wouldlike toforwardmygratitude toall the people whoalwaysenduredus&
withoutwhomIcouldnot have beenenvisagedthe completionof ourproject.

4. Executive summary:
Thisreportthis explainsthe marketingplanforthe launchingafreshjuice namedJAIHo. Thisproject
have beenmade byFJ. Inthe verybeginningof the reportIexplainedthe vision&missionof the
company. It will be introducedinthe marketwiththe differentpromotional outlets. Alsoadvertisement
distribution anddifferentgames.
ThisreportexaminesthatthisproductisinitiallylaunchesinLahore domesticmarket afterthatwith
introducedinthe furtherareaof Punjab and alsoPakistan. Thisstudyincludesboththe primary&
secondaryresearchThe primarystudyfocuson surveyof the competitors&thislikingordislikingof
people.Throughthisstrategyof the companycan penetrate inthe market&can attract bulkof
customers.
We alsohas beenthe SWOT& PEST analysisof company&area. Afterthatwe’ve explainedthe benefits
objective of the product. We’ve make the marketmix strategy&alsoWe’ve beendivided marketinto
differentsegments&decide the targetthe youtholdkidsetc.
We have alsopaidspecial attentiontopackaging, color, price, taste etc.We’ve decide toplace my
productin the Lahore market justlike canteens&café areaof school colleges &universitiesetc.

5. Introduction to the FJ Beverages:
Vision:
“Be the leaderinthe customervalue”
To be PAKISTANI FJcompanyofferingnutritious&superiorqualitytastingdrinkstoitsconsumers.
Mission:
“To be leadingproducerof fruit juice basedondedicationtonature, corporate &process hygienic,
dynamicleadership&commitmenttoourpartners& stakeholder.”
“To set worldclassstandardinthe juice industrythroughprovidingadiverse range of highqualityjuice
productsthat are prepared.”
Partner:
In thiscompanywe’re fourpartners.
M Waqar Tariq
ShayanAhmed
Ali Haider
Haris Ahmed
Investment:
Initial investmentis25 lac. Aftertime totime we’re increase thisamount.
Promotional:
We promotionourproductinthe marketare as follows.
 Magazine
 Social networkingsites
 Radio
 Internet
 Educational area

6. Slogan:
“The taste youneverforget.”
Packaging:
Productunitsare packedin8-layeradtetrapack brickaseptic.
Product review:
Our Productwouldbe available infollowingflavors:
 Mango
 Apple
 Orange
 Grapes
 Mix fruit
Brand name:
The name WhichWe’ve chosenforourproduct is“JAI Ho”.
Quality:
Highqualityassurance wouldbe ourfirstpriority.
Design:
“JAIHo” isa sweet, refreshingjuice withaneye catchingtetrapack.
Goals & strategies:
 Short-term goals:
Use the qualityof ourservice & advertisingtosoonbecome well-knowthroughoutConnersville.
 Long-term goals:
Expandthe businesstootherlocations.

7.  Strategy:
Work hard to have the best-tastingjuice,taste and services inLahore &surroundingarea.
Marketing strategy:
We will asmuchas I can to getmy businessname knownthroughout Connersville.We plantomake
flyerstoput oncars that have our’sbusinessname,logoandaddressonthem.

8. Analysis:
Current Market Situation:
JAIHo is a FJ productthat is goingto be introducedinthe domesticmarketof Lahore. We are focusing
to all levelsof generation. The kids, Youth, Old&overall families.
Objective’s:
Givenbelowisthe objectiveof ourcompany:
 To increase the 25 % of marketshare.
 To increase profits
 To face strongcompetitors i.e. Shezan&Nestle.

9. SWOT Analysis:
Strengths :
 Update technologyplant
 Hire experiencedstaff
 Pakistani made
 Expire date isabove 5 month
 Reasonable price
Weakness:
 Newinjuice Industry
 Small distributionnetwork
 Strongcompetitor
 No marketshare
 Limitedexperience of customers
Opportunities:
 Increase the distributionnetwork
 Acquiringthe newertechnology&techniques
 Market isverybig & attractive
Threats:
 Political instability
 Newentrance fromthe competitor’s
 So manycompetitor’s
 Retainingconsumer’s
 Developmentof plant

10. Our Competitor’s:
The JAI Ho juice isthe currentlyfacingthe listof competitor’s environment. Because the competitorof
JAIHo.
 Shezan
 Country
 Nestle

11. Market Segmentation:
Market segmentation isthe process dividingintodifferentsegment’s.
The followingvariable isthe marketsegmentation:
Geographic variables:
 By leveragingthe benefitsof liberalization&integrationof the market.
 Metropolitan cities’,majorcities’,townsof the state’s.
 Densityof area:Urban, semi-urban, Rural.
 Climate :Tropical
Demographic Variable:
 Age –all age group
 Gender-bothmale &female
 Familysize-doesn’tmatter
 Education-Doesn’tmatter
 Language-doesn’tmatter
Behavioral variable:
 Benefitsought
 Productusage rate
 Brand loyalty
 Profitability
 Income status
Psychographic Variable:
Personality No
Lifestyle Yes
Value Yes
Attitude Yes

12. Target Market:
We are dividedthe targetmarketintotwodifferenttypes.
Primary Market:
 Kids-fondof fruitjuice
 Teens-more experimental
 Youth-Experimental
 Workingpeople
 Housewives
 Elderlypeople
Secondary Market:
 Travel industry
 Airlines. Railways&Local transportsystem
 Recreational
 Movie Theaters,Malls, AmusementParks
 School, Colleges&universities etc
 Hotels, Restaurants, Barsetc

13. Marketing Mix:
 Product
 Price
 Promotional
 Place
Product:
 Productvariety
 Quality
 Design
 Features
 Brand name
 Packing
 Sizes
Price:
 List price
 Discounts
 Allowances
 Payments
 Creditsitems
Place:
 Channels
 Coverage
 Assortment
 Locations
 Inventory
 Transport
Promotion:
 Salespromotion
 Advertising
 Salesforce
 Publicrelation
 Directmarketing

14. Targeting:
Companywill targettofocus followingcustomers:
 Kids
 Youth
 Mature
 Youngsters
Quality:
Highquality assurance wouldbe ourfirst priority.Thiswouldbe ensuredby:
 Implementinghighqualitystandards
 Total qualitymanagement
 Acquisitionof the highqualityraw material
Qualities:
 Highqualityavailability
 Large range of flavors
 Standardized &attractive packing
 Available invariousweightspacking
Features:
Here are some featuresof ourproduct:
 Freshoriginal FJ
 Providesproteinsandmaterial
 Providesvitamins
 Beneficialforkidneys
 Excellentintaste
 Give freshness

15. Benefits:
Followingare the additional benefitswhichare offeredtothe customerstogive themvalue:
 Give 5 rappersandget one free juice pack
 Purchasestenjuice packand getone pack free
 If you purchasesa small create of juice thenyouparticipate:
 Samsungnote 5
 DVD system
 RS 5000
Current
Market
Market penetrationstrategy Productdevelopmentstrategy
New Market
Market strategydevelopment Diversificationstrategy

16. Budget Calculation:
Total investment=Rs.25,00,000
Total Productioninone Year= 10,000 Units

17. Budget Calculation
Market price 15
The cost of fruit 3
Electricity 2
Factory overhead 3
Miscellaneous 2
Retailer 2
Profit 3

18. Controls:
Thisis the main& last elementof the marketingplanningbyusingthiswe cancheck our product
standardby comparingitwithour standardsif there ismy problemarrive inmarketingplanthenitmust
be corrected.
Three main functionare performedunderthiselementof planningthatis:
 Measuring
 Comparing
 Correcting
Contingency Plan :
In case the productfailsinthe market, thenwe wouldcome upwith new taste that will targetyouths.
We’ll reposition ourproduct& some alterationwillbe made initscomposition. We’lluse the fixed
facilities thatwe alreadyhave.