Presentation about Google Updates and their impact on your business, as well as discover what is email list building, some strategies to get you started, and its impact on your business.

1. Google Updates
&
Email List Building
Presented by: Mouneeb Shahid

2. #2wd
-Founded in 2004
!
-Digital ecosystems that engage audiences
!
-Over 400+ projects across Canada
@2webdesign

3. #2wd
Google
Email
List
@2webdesign
Leads

4. #2wd
1.
@2webdesign
Google

5. #2wd
1.
Recent Google Updates
!
The impact of these changes
Google
@2webdesign

6. #2wd
1.
@2webdesign
Google
Updates

7. #2wd
1.
-September 2013: Hummingbird
!
-Focuses on the meaning of the search phrase
to deliver fast and precise results
Google
Updates
@2webdesign

8. #2wd
1.
-February 2014: Top Heavy
!
-Quality content grading for information above the fold
Google
Updates
@2webdesign

9. #2wd
1.
-May 2014: Revival of Panda Update
!
-high quality content scores skyrocket
Google
Updates
@2webdesign

10. #2wd
1.
-July 2014: Pigeon (comes to Canada Dec. 2014)
!
-Power to localized search results
Google
Updates
@2webdesign

11. #2wd
1.
-August 2014: Google Authorship discontinued
!
-Content developers heaven turned to hell
Google
Updates
@2webdesign

12. #2wd
1.
-September 2014: Panda gets updated, again
!
-Great for quality content developers
Google
Updates
@2webdesign

13. #2wd
1.
-October 2014: Revival of Penguin
!
-Main target was link spamming
Google
Updates
@2webdesign

14. #2wd
1.
-April 2015: MOBILEGEDDON
!
-Focuses on mobile compatibility
-User experience on mobile devices
Google
Updates
@2webdesign

15. #2wd
1.
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How Will
It Impact
My Business?

16. #2wd
1.Non mobile-friendly sites:
- Decrease in search engine rankings
- Possible elimination in mobile positioning
How Will
It Impact
My Business?
@2webdesign

17. #2wd
1.
SOLUTION
- Mobile website versions
- Responsive design implementation
- Focus on user experience on mobile devices
How Will
It Impact
My Business?
@2webdesign

18. #2wd
1.
@2webdesign
Email
List
Building

19. #2wd
1.
What is Email List Building?
Getting Started
How Will It Impact My Business?
Email
List
Building
@2webdesign

20. #2wd
1.
-Getting subscribers
!
-Capturing visitors
!
-Maintaining communication & dialogue
What is Email
List Building?
@2webdesign

21. #2wd
1.
-Highlight benefits
!
-Opt In / Opt Out
!
-Target / Segment
!
-Include CTA’s
!
-Social sharing
How Do I
Do It Well?
@2webdesign

22. #2wd
1.
@2webdesign
Building
Your
Email List

23. #2wd
1.
Strategies
Business
Cards
Traditional
Advertising
Event
Sign Ups
Social
Networks
On
Website
@2webdesign

24. #2wd
1.
Strategies
Email
Signature
In
Person
Client
Database
Contests
Deals
Lead Gen.
Offers
@2webdesign

25. #2wd
1.
@2webdesign
10 Best
Practices
Proven to
Give You an
Edge

26. TO PERFECTION
Personalize
@2webdesign
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1

27. SEGMENTS OF YOUR LIST
Target
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@2webdesign
2

28. PROSPECTS INTO CLIENTS
Nurture
@2webdesign
@2webdesign
3

29. SOCIAL SHARING
Encourage
@2webdesign
@2webdesign
4

30. MOBILE FRIENDLY CONTENT
Produce
@2webdesign
@2webdesign
5

31. THE WAY WITH CTA
Lead
@2webdesign
@2webdesign
6

32. ENGAGING & USEFUL CONTENT
Provide
@2webdesign
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7

33. SPAM CHECKS
Pass
@2webdesign
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8

34. CANADA’S ANTI-SPAM LEGISLATION
Follow
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9

35. YOUR SUCCESS
Track
@2webdesign
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10

36. WITH A/B TESTING
Optimize
@2webdesign
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11

37. #2wd
1.
Winning List
Building
Formula
@2webdesign

38. @2webdesign
+
-Ask
-Required
-Short Forms
-Manage Subscription
Preferences
+- +
-Offers
-Multiple CTA’s
-Blog
-Social Media
-Pop-up Boxes
-Unsubscribe
-Bounce
-Open Rate
-Click Through Rate
Landing
Page
Attract
Traffic
List
Decay
Track Repeat = SUCCESS
-Optimize
-A/B Test

39. #2wd
ormula1.
How Will It
Impact My
Business?
@2webdesign

40. #2wd
1.
-Awareness
!
-Engagement
!
-Develop Reputation
!
-High ROIs
!
-Personalized and automated
How Will It
Impact My
Business?
@2webdesign

41. #2wd
1.
!
- ConstantMarketingKit.com
!
- SuperLeadPages.com
!
- WebsiteSuccess.ca
Great
Tools
@2webdesign

42. #2WD
Thank you for listening!
FOLLOW US ONLINE
!
!
Any Questions?
@2webdesign
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