When setting up a Festival or Event for the first time, it can seem daunting to work out where you will focus your social media efforts. Start simple, and build year on year. A basic starting point would be a core website of a few pages, using WordPress. Then create a Facebook Page and Twitter account, both of which can be used to encourage visits to your website, and to build an audience of interested parties in advance of the event.

1. Likely key elements for your Festival
16/07/2013
Susan McNaughton Social Media -
4festivals
Printed material directs
people to
Website, Facebook, Twit
ter
Website content at core
Content on Website linked to from
Facebook, encouraging visits to site
Content on Website
linked to from
Twitter, encouraging
visits to site
YouTube hosts
Video content which can be
Linked to from site or other media
Flickr hosts photographs
Which can be linked to from
Website or other media