Fashion Days, one of the most successful affiliate programs in 2Performant, partly because of the mobile app tracking.

1. The first 2Performant
affiliate program
with mobile app tracking
Case Study

2. For over 10 years, Fashion Days has been the online destination
offering unlimited fashion experiences to its over 1.000.000
Romanian, Bulgarian, and Hungarian clients.
It is the place where clients from anywhere can always find clothing,
foot ware, women’s, men’s, and children’s accessories from a multitude of
brands, such as: Fossil, Furla, Max&Co, Guess, Adidas, Puma, Pepe Jeans,
DESIGUAL, Diesel, Nike, Esprit, Love Moschino, NEXT, Mango,
United Colors of Benetton, Napapijri, Ted Baker, a.m.o.
ABOUT

3. The development of
a new promotional channel
through successful long term projects
”Affiliate marketing is part of both our brand and our sales strategies.
It plays an important role in our marketing mix,
along with other performance marketing tools, direct marketing,
Social Media, radio, TV, offline activations.”
Daniela Pîrlogea, Affiliate Manager at Fashion Days
OBJECTIVE

4. REZULTATE
Sale campaigns
conversion rate 7,5%
Average conversion rate 2%
Over 3.500 approved affiliates

5. About the Fashion Days
affiliate program
with:
Daniela Pîrlogea
Affiliate Manager
@Fashion Days

6. We are glad to have
partners like 2Performant, who help us
to consistently reach our objectives.
”
FROM FASHION DAYS WITH LOVE

7. 360%
INCREASE
(No of Sales)*
*sales through affiliate marketing
538%
INCREASE
(Sales Value)*
June 2019 vs June 2020

8. MOBILE APP ORDERS
60%
40%
In the past 3 months,
around 60% of conversions
were registered
in the mobile app
The rest of 40% came from desktop,
mobile browsers and tablets.
APP
Desktop<
Mobile browsers<
Tablete<
Non-APP

9. The constant engagement with affiliates and
advertisers, the constant communication with
them, organizing events and competitions,
the creation of training materials for affiliates
and advertisers, are the greatest benefits
of the 2Performant platform.
”
WITH A LITTLE HELP FROM THE PLATFORM
Which do you believe is the greatest benefit of the platform?

10. Tools used
We send news, information about campaigns, services
WITH A LITTLE HELP FROM THE PLATFORM
We constantly update the product feed
We add promotions for greater visibility
Messenger
We answer questions we receive from affiliates
Promotional tools
We upload a large number of banners
Promotions section

11. AFFILIATE PROGRAM MANAGEMENT
Factors which contribute
to the success of the program
Prompt and frequent communication with affiliates
Quick processing of program applications
We incentivize affiliates through campaigns and contests

12. Together with our Account Manager,
Tudor Copaci, we analyze the performance
reports on a monthly basis, in order to make sure
that we are on a growing trend
and to try and find solutions
for further developing our affiliate program,
but also to make sure that we are maximizing
our use of the platform’s functionalities.
”
#WEARETEAM

13. Do you want
to sell more
on your online store?
___________
Sign up on
the 2PERFORMANT
affiliate marketing
platform!
SIGNUP