MARUTI SUZUKI

1. Prepared by :: krishna v. poshiya
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3. INTRODUCTION
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4. 4.
Board of directors
Mr. Shinzo Nakanishi
Managing Director and
the CEO
Mr. R.C. Bhargava
Chairman, Board of Director
Mr. OSAMU SUZUKI
Director
Mr. KENICHI
AYUKAWA
Director
Mr. Amal Ganguli
Director
Mr. TSUNEO OHASHI
Director & Managing Executive
Ms. Pallavi Shroff
Mr. MANVINDER SINGH BANGA
Director
Mr. DAVINDER SINGH BRAR
Director
Mr. SHUJI OISHI
Director & Managing Executive
Officer (Marketing & Sales)

5. Back ground
 Maruti Suzuki is one of the India's leading
automobile manufacturers and the market
leader in the car segment and establish in
February 1981.
 Until recently, 18.28% of the company was
owned by the Indian government, and 54.2%
by Suzuki of Japan.
 The company annually exports more than
50,000 cars and has an extremely large
domestic market in India selling over 730,000
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6. Products
 Maruti 800
 Maruti Alto
 Maruti Grand Vitara XL-7
 Maruti Gypsy King
 Maruti Omni
 Maruti Suzuki SX4
 Maruti Swift
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7.  Maruti Versa
 Maruti Vitara
 Maruti Wagon-R
 Maruti Zen
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8. Brands of Maruti Suzuki Pvt. Ltd.
 Maruti 800 - Launched 1983 - Largest selling
car in India, until 2004 - cheapest car in India.
(P)
“Change ur life”
 Omni – 1984, 2 Face-Lifts(P) “Fits all”
 Gypsy – 1985 (P) “King”
 Wagon-R – 1999, 2 Face-Lifts.(P)”For the
smtr race”
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9.  Versa(2003-) (P) “The joy for travelling
together”
 Zen Estilo(2005-) (P) “ Shape ur world”
 Swift 1 very small face-lift(2005) (P & D)
you’re the fuel
 Maruti Suzuki SX4 (May 2007- ) (P & D) “Men
are back
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10.  Maruti DZiRE Sedan Version of swift - March
2008(P & D) “The heart car”
 Suzuki Alto (Sold in India as the Maruti A-
Star) Launched in 2008 December. “Stop @
nothing”
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11. Major competitors11.

12. SWOT ANALYSIS
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13. Strengths
 Distributor network brand loyalty, Japan technology and Service distribution
 After sales service
 Cost-effective
 Low maintenance
 Indian middle-class
 Low price
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14. Weaknesses
 Low Resale value
 Low engine capacity.
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15. Opportunity
 High end car segment
 Overseas market
 Improve handling
 Add extra features to small segment cars
 Attracting youth
 Export small cars
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16. Threats
 Fuel price
 Foreign brands
 Price high of raw material
 Small car competition
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17. 17.

18. Maruti Suzuki vedio (1)
Maruti Suzuki vedio (2)
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19. BIBLIOGRAPHY
 https://en.wikipedia.org/wiki/Maruti_Suzuki
 http://www.slideshare.net/RAS9100/maruti-
suzuki-ppt
 http://autoraiders.com/2010/08/history-of-
maruti/
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20. CONCLUSION
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21. THANK YOU….
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