Weitere ähnliche Inhalte Ähnlich wie Shut up and talk about me (20) Kürzlich hochgeladen (20) Shut up and talk about me1. SHUT UP AND TALK ABOUT ME
22squared © 2014. All Rights Reserved
@christuff
@22squared
#CTAMThink
2. It’s the first thing I do in the morning and last thing I do at night.
“ ”Everyone
THE AVERAGE USERS CHECKS
THEIR SMARTPHONE 150X DAILY
22squared © 2014. All Rights Reserved
3. 1/7 OF 18-24 WOULD GIVE UP FRIENDS
FOR THEIR SMARTPHONE
WTF???
40% SAID IT WOULD BE IMPOSSIBLE
TO GIVE UP PHONES FOR ONE DAY FOR $100
Motorola Mobility and B2X Study 201422squared © 2014. All Rights Reserved
4. 22squared © 2014. All Rights Reserved
WHERE ARE U.S. ADULTS USING SMARTPHONES?
9% 33% 32% 55% 12% 19%
During sex On a
dinner date
At a child’s/
school function
While driving In the shower In a church/
place of worship
35%
In a movie
theatre
10. THE REALITY ABOUT AD SPENDS
22squared © 2014. All Rights Reserved
% of Time Spent in Media vs. % of Advertising Spending, USA 2013
%ofTotalMediaConsumptionTime
orAdvertisingSpending
50%
PRINT RADIO TV INTERNET MOBILE
5%
19%
12%
10%
38%
45%
25%
22%
20%
4%
40%
30%
20%
10%
0%
TIME SPENT
AD SPEND
Internet Ad
= $43B
Mobile Ad
= $7.1B
Opportunity
in USA
~$30B+
11. THE MOBILE AD UNIT IS BROKEN
22squared © 2014. All Rights Reserved
12. THE AMOUNT OF CONTENT
once outpaced our ability to consume all of it
CAPACITY TO CONSUME
AMOUNT OF CONTENT
TIME
22squared © 2014. All Rights Reserved Sharethrough
13. THE THUMB IS THE NEW REMOTE
The Feed
22squared © 2014. All Rights Reserved
14. THE FEED HAS INCREASED
OUR CAPACITY TO CONSUME CONTENT
THE RISE OF FEEDS
CAPACITY TO CONSUME
AMOUNT OF CONTENT
TIME
and we’re addicted
Sharethrough22squared © 2014. All Rights Reserved
16. WE’RE ADDICTED TO THE NEW
We’ve created a new habit without even realizing it
22squared © 2014. All Rights Reserved
21. WE BELIEVE THAT BRANDS
CAN BE WELCOME INTRUDERS
INTO SOMEONE’S FEED
22squared © 2014. All Rights Reserved
23. THE EVOLUTION OF NATIVE FEEDS
TWITTER FACEBOOKPINTEREST INSTAGRAM TUMBLR
22squared © 2014. All Rights Reserved
26. THE TRUTH ABOUT CONSUMPTION
22squared © 2014. All Rights Reserved
ENTER:
THE MULTITASKER
30. NFL @NFL
Peyton scores his 1st rushing TD in 5 years... faking
out the defense AND the cameras.MUST-SEE - http://
on.nfl.com/1a3QkGA
Promoted by Verizon Wireless
VIDEO: Manning Marches In
This video is promoted by Verizon Wireless
5,332!
RETWEETS
2,729!
FAVORITES
7:57 PM - 6 Oct 13 · Details
US Open@usopen
IN CASE YOU MISSED IT: The stunning 54-shot rally
between #Djokovic & #Nadal. Presented by
@Heineken_US. WATCH - snpy.tv/13D7Mmb
Promoted by Heineken
Men s Final - Nadal Vs Djokovic - 54 Shot Rally
Instant Highlights of the 2013 US Open Presented by Heineken
View on web
1,587!
RETWEETS
837!
FAVORITES
8:28 PM - 9 Sep 13 · Details
TWITTER AMPLIFY
22squared © 2014. All Rights Reserved
37. KEYFRAMES.
THEY’RE AN AD FOR YOUR AD.
MAKE THEM ENTICING TO LEAD YOUR
VIEWER THROUGH THE EXPERIENCE.
SPEND TIME ON
22squared © 2014. All Rights Reserved
38. Watch our new Superbowl spot about
how America is Beautiful.
vs.
Surfers
22squared © 2014. All Rights Reserved
39. HOOK
You’re in their Feed.
You have 15 seconds.
You’re in auto-play.
CRAFT
Craft a beautiful story.
Utilize key/poster frames.
Create original content.
DELIGHT
Think episodically.
Create a linear experience.
Leave them happy.
THREE MAIN POINTS
• F O R P R E M I U M V I D E O •
22squared © 2014. All Rights Reserved
40. THE NEW NORMAL FOR BRANDS
More content + more often + less depth of engagement
DEPTH
OF
ENGAGEMENT
22squared © 2014. All Rights Reserved