Department of production engineering 1
PSG COLLEGE OF TECHNOLOGY​
B.E. PRODUCTION ENGINEERING DEPARTMENT​
19P012 - SUPPLY CHAIN MANAGEMENT
PRESENTATION BY,
VIJAY VIGNESH S (20P220),
IIIrd year, 6th Semester.
Topic : MASS CUSTOMIZATION

Mass customization
KEY ATTRIBUTES THAT COMPANIES IN MASS CUSTOMISATION:
1.Instantaneousness.
2.costless
3.Seamless.
4.Frictionless.
Department of production engineering 2

Mass customization
1.Instantaneousness:
Modules and processes must be linked together very quickly. This allows rapid
response to various customer demands.
2. Costless:
The linkages must add little if any cost to the processes. This attribute allows mass
customization to be a low-cost alternative.
3.Seamless:
The linkages and individual modules should be invisible
to the customer, so customer service doesn't suffer.
4.Frictionless:
Networks or collections modules must be formed with little overhead.
Communication must work instantly, without taking time for the team building which is
necessary in so many other types of environments.
3
Department of production engineering

Mass customization - Example
Mass customisation in clothing industry:
❖ Company name : Duray.
1. They focused on using computer-assisted design
2. They forecasted the process involving individual consumers or group of customers
➢ Manufacturing Revolution
• Mass production of slightly customized clothes for a group of customers.
Department of production engineering 4
Article reference - https://scm.ncsu.edu/scm-articles/article/nike-learns-to-mass-customize-shoes-while-near-shoring