Following on the success of Afridoctor winning the Nokia innovations competition [link], we’ve done some planning to take the app to the next level. Here is an edited (for we cannot reveal all ) version of a powerpoint presentation myself and Blueworld’s Bradley Voges did recently.

1. ...a doctor in your pocket Going to the next level Matthew Buckland | Bradley Voges

3. Labratsdivided into 6 groups

5. Afridoctor wins idea competition

8. 10,000 world-wide downloads in OVI store

9. Built for “N-series” subset of Nokia phones

10. Expand business model

12. Emerging market with limited access to information and help

14. First Aid Tips

15. Symptom Checkers

16. Quizzes and Health Calculators

17. 3 key features

19. Save time and effort

21. Address and details for mapping

23. Attach brief description

24. Submit to panel of doctors

26. Can’t afford access to a doctor

27. Embarrassing ailment & require privacy

29. Health24’s current capacity of 200 diagnoses per month

30. Language and payment mechanisms as potential speed bumps

31. Revenue opportunities

33. Health issues are more-or-less universal

34. Access to int’l markets through mobile app stores

35. Access to broad, emerging market audience (where there’s a need) via mobile device

39. Advertising

40. App download fee

41. SnapDiagnosis fee

42. SMS revenue

43. Business-to-Business

45. Use doctor/expert network

46. Will be Health24’s “utility” app

47. Naming rights or “powered by” Health24

49. App stores

50. Mobile adnetworks

51. 24.com mobile apps and sites

52. Nokia competition rewards (free exposure, homescreen embed)

54. thank you & questions