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Building my profile
- 1. BUILDING MY PROFILE ON SOCIAL MEDIA Creating my personal brand Becoming the professional self … online reputation TO UNDERSTAND PERSONAL BRANDING, START BY DOING A GOOGLE SEARCH FOR YOUR NAME.
- 2. BUILDING MY PROFILE ON SOCIAL MEDIA OPEN SOCIAL ACCOUNTS – specific (FB, YouTube, LinkedIn) Define your objective Identify up to three areas of expertise Make a list of profile links – i.e. competitions, campaigns Develop a strong positioning statement Use a consistent look and feel on all platforms Reserve your name everywhere Regular updates and review posts (relevant) “Tell your audience why you’re the right person to work with” your name, username, profile pic, link, bio, interests, background, privacy setting
- 3. BUILDING MY PROFILE ON SOCIAL MEDIA Use a professional photo Update your profile Post appropriate updates Be something different than a narcissist Visit your platform often Campaigns/Posts – culturally sensitive information, diverse information Host a variety of events to include sense of belonging, awareness of other cultures (invites of other people) Share who is part of the organization
- 4. DANGERS OF SOCIAL MEDIA DANGERS OF SOCIAL MEDIA OVERSHARING POSTING TOO MUCH INFORMATION ON SOCIAL NETWORKS
- 5. WHEN AM I USING SOCIAL MEDIA “TOO” MUCH? Curbing social media as a distractor Are you addicted to Facebook? Can you be without your Smartphone? https://www.youtube.com/watch?v=FimeSc_I5KA
- 6. Think about: • What is keeping me from achieving my goals? • Why is this a distraction or a waste of time? • How often does it happen? • What causes it to happen? • What are the consequences of it? Now figure out: • Are you being realistic with your time? • Learn to say “no” or “not now” to friends • Turn off/put away your laptop and phone - you can actually REWARD yourself with these once you’ve completed your task • Get help where you can (e.g. With household chores) • Postpone unnecessary activities until the work is done! • Prioritise! DEALING WITH SOCIAL MEDIA DISTRACTIONS
- 7. CURBING DISTRACTIONS List, in order of priority, five of the most important time wasters/distractions in your life that directly or indirectly affect your studies… 1 2 3 4 5 Distractions and disturbances can cause you to stray off your path towards academic success.
- 8. CURBING DISTRACTIONS No. Why are they time wasters? How often do you engage in this activity? Minutes, Hours, Days… Possible causes Consequence Analyze two of these five time wasters/distractors …
- 9. CURBING DISTRACTIONS No. Strategies Plan strategies to eliminate these time wasters/ distractors… CHALLENGE: Try living life without a phone
- 10. TIPS AND TRICKS Goal setting and coping with distractions
- 11. Goal setting as a means to manage time • Setting goals can help you allocate your time better • Without goals your life can be chaotic and you may feel ineffective in what you are doing • Goals also help you stay motivated – they are a reminder of why you are doing what you are doing • Goals help you in curbing distractions and working through challenges
- 12. Setting S.M.A.R.T Goals • Specific – your goals should be clear, specific and detailed • Measurable – you should be able to assess and measure your goals • Attainable – your goals need to be achievable • Relevant – your goals need to be realistic and have meaning • Time-bound - you need to set a timeline for achieving your goals
- 13. Common distractions • Phone, laptop, television etc. • Inadequate planning • Attempting too much • Being disorganised • Lack of self-discipline • Inability to say “no” • Procrastination • Unfinished tasks • Personal problems • Socialising during time planned for work
- 14. Dealing with distractions • What is keeping me from achieving my goals? • Why is this a distraction/waste of time? • How often does it happen? • What causes it to happen? • What are the consequences of it?
- 15. Dealing with distractions • Be realistic about how much time you have or spend on the different aspects of your life • Plan for the next day the night before • Writing it down helps take it out of your head! • Have a dedicated study space with minimal distractions • If you get distracted by something else you need to do, make a note of it (unless it’s an emergency) and attend to it later • Set definite start and finish times – begin and end as you have planned
- 16. Dealing with distractions • Allocate any unfinished work to another time – do not ignore it! • Find your own pace and do what works for you • Review all of your work • Postpone unnecessary activities until the work is done • Identify resources to assist you • Use your free time wisely! • Reward yourself with things you enjoy – hanging out with friends, social media, fun activities
Hinweis der Redaktion
- Do you want to build a personal brand? Interested in ways to differentiate yourself from others? Social media is a great way to develop a personal identity, establish a reputation and stand out in your industry. Building my profile on social media: resources Social owl LinkedIn Facebook yelp FOURSQUARE twitter Yahoo!
- Your name: be sure to enter the name you want to be found under. Your username: So where does the username come into play? Some people who can’t find your social media links may just assume it is something obvious and type it in directly. Think about what people would search you under, and make sure that is your username that is included in the URL. Be sure to think of brand dominance when it comes to this part, otherwise you’ll end up like… Your profile pic: debate when it comes to profile photos / avatars on social networks in terms of whether you should go with your brand logo or the face of a person. My usual thought is that if you are a big enough brand or business with a well-recognized logo, definitely go with the logo. If you’re building a personal brand or you are a public figure like a blogger, politician, musician, artist, etc., go with the personal picture. People are more likely to want to engage with a person than a brand logo. Once you have selected your default photo, be sure to stick with the same picture as your default photo from one network to the next, that way people easily recognize you across all social networks. Another thing that helps in SEO value is naming your photo file appropriately before uploading it. Be sure you have named it yourname.jpg or yourbusiness.jpg as opposed to uploading IMG0153.jpg. Your bio: Your main social profile’s bio is usually just a sentence or two about yourself or your business. Think of it as a perfect place to put your elevator pitch and include your main keywords. I don’t mean in a salesy way, but just if someone were to ask you to tell them briefly what you or your business is about, what would you say? Interests: Look at these fields as an additional place to get some great keyword value. I doubt there is a niche out there that doesn’t have at least one or two published books. Find books, documentaries, and profiles of influential people in your industry and add those in these additional fields. Background: customized background will allow you to share additional information that may not fit in the fields of your profile, as well as share additional links and icons to other networks so people know your brand can be found elsewhere. http://www.socialmediaexaminer.com/use-social-media-to-build-your-personal-brand/
- How often should you share with your audience Strike a balance between informative and annoying How much time do you have What are your resources Who is your audience (demographics) https://blog.kissmetrics.com/successful-social-media-profile/ http://www.forfront.com/blog/how-often-should-you-post-on-social-media/ https://blog.bufferapp.com/social-media-marketing-plan http://www.commsaxis.com/create-successful-socialmedia-profile/ http://www.designdamage.com/from-social-networking-to-profile-building-5-easy-steps/#axzz3j97ilvE9 4. Stop being a narcissist. Have you ever been at a dinner party with a person who can’t stop talking about himself? Don’t be that person. Too many people on LinkedIn are self-promotional peacocks. They post constant streams of updates and group comments that promote their company, their products, an upcoming event or an article they just wrote. No one wants to connect with someone who blatantly self-promotes all the time. And employers don’t want to hire people who seem to always put themselves before the team. Instead, be genuine and constructive. Always think about how you can add value to your connections and your industry. Try linking to quotes and articles that represent your values and your brand. You can even repurpose content from other leaders who inspire you.
- https://www.youtube.com/watch?v=-Mqi68Zn7hE https://www.youtube.com/watch?v=7qorTfInRPQ https://www.youtube.com/watch?v=WriTyc-uW-M https://www.youtube.com/watch?v=hqezbib5qpQ https://www.youtube.com/watch?v=9JpyO5XlfCo https://www.youtube.com/watch?v=FaK76sZYr3U
- https://www.youtube.com/watch?v=Hp7HDgxno9g https://www.youtube.com/watch?v=POXYvLHl7-s https://www.youtube.com/watch?v=frmtJyx-ct4 https://www.youtube.com/watch?v=GMs9GzY6vkE https://www.youtube.com/watch?v=6Mwpmjf6cwE Protecting yourself against social engineering scams That’s my story so far, so now let’s concentrate on the essence of it. Even if this was all a misunderstanding the risk is real. Social networking is always a great tool for social engineers. Knowledge is power and this is especially true when it comes to social engineering. The more the social engineer knows about his victim, the more likely he is to be successful in his schemes. I am generally against monitoring and restricting but stories like this make me stop and think whether it is the right thing to do after all. What if this sort of thing were to happen to my children? What if s/he falls in love with a person of malicious intent? We all know how dangerous strong emotions can be, trying to save her/him once s/he is deeply in love will be impossible and the more you try to do to convince her/him of the mistakes s/he might be doing, the more likely it is to drive him/her away. What’s worse is that even if you manage to expose the scam the emotional impact will certainly be devastating at this stage. On the other hand the only other option would be to switch to a 1984 state of affairs and rigorously monitor any and all communications. Both are obviously wrong. And this is not just for your household; the same applies to the workplace. Over monitoring your network will have detrimental effects on the employees’ morale, and might even be illegal in some cases. However even if it were legal, would you want to monitor your employees’ communication on social sites? What about private emails? The obvious, safer solution is to disallow these sites however this will have a detrimental effect on morale too. I guess in both personal and professional scenarios your best bet would be education. Although it will not be 100% effective, some people claim that it’s not effective at all, it will hopefully make people question such events if they are aware of the risks. On the other hand, in cases such as a dating scam, the request for money will happen when it’s too late, as the person will already be too hooked to second guess anything so education is unlikely to work here. Who’s really lurking behind that profile page? The dating scam is just one of the scams that are happening via social networking. I have heard on a first hand basis of people being scammed for many things. Malicious people making friends with victims and after a while say that they have to drop out of school because they can’t afford it. In some cases the victims themselves offer to help out financially and are thus scammed of their hard earned cash without even having to be asked to hand over money. At the end of the day social networking is a haven for con artists. Con artists can befriend their victims very safely. You become friends to a profile in essence and there is no guarantee that the profile has any truth to it whatsoever. If a con artist is patient he can build a good trust relationship and then spring any number of traps – from fake lucrative investment schemes to a great opportunity that cannot be passed by. Finally I caution you to not make the classic mistake of thinking that this could never happen to you or your loved ones. I urge you to always be on guard. Furthermore it might be a good idea to warn friends and family about the dangers of social networking. When I explained the dating scam/human trafficking risk to my friend her answer was, ‘I didn’t know that this happens on the internet’ which is a common and ultimately understandable stance. People who aren’t in IT wouldn’t automatically think of these issues unless they experience them firsthand and by then it will be too late. What do you think? I would love this to turn into a debate on the different views regarding social networking. Which method would you choose to protect yourself and others, both at home and professionally? Do you think that the blocking option is the right way to go? Monitoring perhaps? Or do you believe that education is effective enough to be the only safety mechanism in place?