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Profiting from Growth Through Innovation
   - A resource-efficient approach to Identify, Create and Nail
   the best opportunities for Growth Through Innovation




                                                              Sigvald J. Harryson
                                                      Dr. Oec, St. Gallen University
                                                          PhD, Göteborg University

                                                                Managing Director
                                                   sigvald@harrysonconsulting.com
                                                                 +46 723 504 981

                                                               Christian Nielsen
                                                 Msc, Copenhagen Business School

                                                   Project Manager and Consultant
                                                 christian@harrysonconsulting.com
                                                                 +46 723 245 026

© www.harrysonconsulting.com                                                       0
The Growth Through Innovation (GTI) process is a
 forceful approach which enable companies to utilize
 holistic thinking to …




© www.harrysonconsulting.com                           1
… look beyond exhausted growth opportunities
towards more fruitful avenues by identifying, creating
and nailing Growth Through Innovation by …




© www.harrysonconsulting.com                             2
… involving strong internal as well as external
 capabilities in the pursuit of joint Innovation
 Leadership!




© www.harrysonconsulting.com                       3
Six tasks define and select the best innovation
 opportunities with clear roadmaps for implementation

                       Use Simplicity and                                                                     Strategic
    Framing the
                      Crystal Clear Criteria                                                               Framework with
      Platform
                                                                                                           Clear Selection
    for Growth      to Deal with Complexity
                                                                                                               Criteria

                    Brainstorming     Identify the Right People and
                    Opportunities    Provide the Right Stimulus and                                         Hundreds of
                      for Growth        Scope for Breakthroughs                                                Ideas

                                      Filtering out         Use the
                                      the Top Ten        Framework for                                       5-15 Initial
                                       Candidates     Transparent Selection                                  Concepts

                                                      Developing and   Assess Risk/Reward
                                                       Ranking Top-
                                                                       to Identify and Select
                                                        Level Busi-
                                                        ness Cases
                                                                         Potential Winners                 3-6 Business
                                                                         Running                               Cases
                                                                                          Set Priorities
                                                                         Detailed        for Profitable
                                                                        Feasibility
                                                                                             Growth
                                                                         Studies

                                    Business Need                                       Selecting Top       1-3 Selected
                                     Validation by                                       Candidates          Innovation
                                    Lead Customer                                        for Growth           Projects
                                         Board




© www.harrysonconsulting.com                                                                                                 4
The Six Interrelated Buildings Blocks

 Initial scenario analysis to define the most important drivers of innovation;


 Need-based segmentation elements to distill the most important customer needs;


 Strategic framework for innovation – based on the first two points – used to give focus and to filter
  out the best ideas;


 Structured brainstorming sessions to accelerate creativity in desired areas of focus – provided by
  the strategic framework;


 Structured methodology for screening and ranking to consolidate ideas and move from quantity to
  quality;


 Networked process to move from bright sparks of ideas to solid business concepts for accelerated
  implementation of selected concepts.


© www.harrysonconsulting.com                                                                              5
Typical Client Questions

 How can we revolutionize our industry with a Breakthrough?

 Our whole industry is changing, where is it going? Can we anticipate?

 Which are my next-generation products and/or services?

 How can we grow our business by finding new income streams?

 We struggle to differentiate our business, how can we “be the change we seek” in our
  industry?

 How can we leverage our internal capabilities in new ways?
   – And connect them to new external brains as well?




© www.harrysonconsulting.com                                                             6
Input from Clients who have Experienced
 our GTI process

 “The process allowed us to arrive at a true innovation concept in a very short time. This has never
 happened before, as we were not applying a networked approach or external people to support the
 innovation process. The approach enforced rapid decision-making to come to conclusions.”

                                                            – Global SBU Head of globally leading FMCG

 “With the GTI process, we achieved more in 3 months than we typically do in 3 years. ”

                                    – Head of Strategic Business Development of globally leading FMCG

 “The GTI process revolutionized our entire strategy from being a cable manufacturer to becoming the
 leading partner in Connectivity Solutions”

                                                            – CEO of a Swiss Telecom Related Company

 “With the GTI Process, we have streamlined our Innovation Pipeline from more than 300 possible
 winners to less than 100 absolute winners – and thereby more than three-folded our R&D efficiency”

                                                           – CTO of a leading Finnish Telecom Company




© www.harrysonconsulting.com                                                                             7
Turning Torso Office 275                    Höh-Rohnenweg 16
   Lilla Varvsgatan 14                         CH-8832 Wilen b. Wollerau/Switzerland
   211 15 Malmö/Sweden                         Telephone: +41 (0)79 291 84 78
   Telephone: +46 (0)40 30 59 66
                                               Swiss Office Administrator:
   Scandinavia Office Administrator:
                                               Sabine@harrysonconsulting.com
   Jacky@harrysonconsulting.com




                       Sigvald J. Harryson                                      Christian Nielsen
                       Dr. Oec, St. Gallen University                           MSc, Copenhagen Business School
                       PhD, Göteborg University

                       Managing Director                                        Project Manager and Consultant
                       Sigvald@harrysonconsulting.com                           Christian@harrysonconsulting.com
                       +46 723 50 49 81                                         +46 723 245 026


© www.harrysonconsulting.com                                                                                       8

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Profiting from Growth Through Innovation

  • 1. Profiting from Growth Through Innovation - A resource-efficient approach to Identify, Create and Nail the best opportunities for Growth Through Innovation Sigvald J. Harryson Dr. Oec, St. Gallen University PhD, Göteborg University Managing Director sigvald@harrysonconsulting.com +46 723 504 981 Christian Nielsen Msc, Copenhagen Business School Project Manager and Consultant christian@harrysonconsulting.com +46 723 245 026 © www.harrysonconsulting.com 0
  • 2. The Growth Through Innovation (GTI) process is a forceful approach which enable companies to utilize holistic thinking to … © www.harrysonconsulting.com 1
  • 3. … look beyond exhausted growth opportunities towards more fruitful avenues by identifying, creating and nailing Growth Through Innovation by … © www.harrysonconsulting.com 2
  • 4. … involving strong internal as well as external capabilities in the pursuit of joint Innovation Leadership! © www.harrysonconsulting.com 3
  • 5. Six tasks define and select the best innovation opportunities with clear roadmaps for implementation Use Simplicity and Strategic Framing the Crystal Clear Criteria Framework with Platform Clear Selection for Growth to Deal with Complexity Criteria Brainstorming Identify the Right People and Opportunities Provide the Right Stimulus and Hundreds of for Growth Scope for Breakthroughs Ideas Filtering out Use the the Top Ten Framework for 5-15 Initial Candidates Transparent Selection Concepts Developing and Assess Risk/Reward Ranking Top- to Identify and Select Level Busi- ness Cases Potential Winners 3-6 Business Running Cases Set Priorities Detailed for Profitable Feasibility Growth Studies Business Need Selecting Top 1-3 Selected Validation by Candidates Innovation Lead Customer for Growth Projects Board © www.harrysonconsulting.com 4
  • 6. The Six Interrelated Buildings Blocks  Initial scenario analysis to define the most important drivers of innovation;  Need-based segmentation elements to distill the most important customer needs;  Strategic framework for innovation – based on the first two points – used to give focus and to filter out the best ideas;  Structured brainstorming sessions to accelerate creativity in desired areas of focus – provided by the strategic framework;  Structured methodology for screening and ranking to consolidate ideas and move from quantity to quality;  Networked process to move from bright sparks of ideas to solid business concepts for accelerated implementation of selected concepts. © www.harrysonconsulting.com 5
  • 7. Typical Client Questions  How can we revolutionize our industry with a Breakthrough?  Our whole industry is changing, where is it going? Can we anticipate?  Which are my next-generation products and/or services?  How can we grow our business by finding new income streams?  We struggle to differentiate our business, how can we “be the change we seek” in our industry?  How can we leverage our internal capabilities in new ways? – And connect them to new external brains as well? © www.harrysonconsulting.com 6
  • 8. Input from Clients who have Experienced our GTI process “The process allowed us to arrive at a true innovation concept in a very short time. This has never happened before, as we were not applying a networked approach or external people to support the innovation process. The approach enforced rapid decision-making to come to conclusions.” – Global SBU Head of globally leading FMCG “With the GTI process, we achieved more in 3 months than we typically do in 3 years. ” – Head of Strategic Business Development of globally leading FMCG “The GTI process revolutionized our entire strategy from being a cable manufacturer to becoming the leading partner in Connectivity Solutions” – CEO of a Swiss Telecom Related Company “With the GTI Process, we have streamlined our Innovation Pipeline from more than 300 possible winners to less than 100 absolute winners – and thereby more than three-folded our R&D efficiency” – CTO of a leading Finnish Telecom Company © www.harrysonconsulting.com 7
  • 9. Turning Torso Office 275 Höh-Rohnenweg 16 Lilla Varvsgatan 14 CH-8832 Wilen b. Wollerau/Switzerland 211 15 Malmö/Sweden Telephone: +41 (0)79 291 84 78 Telephone: +46 (0)40 30 59 66 Swiss Office Administrator: Scandinavia Office Administrator: Sabine@harrysonconsulting.com Jacky@harrysonconsulting.com Sigvald J. Harryson Christian Nielsen Dr. Oec, St. Gallen University MSc, Copenhagen Business School PhD, Göteborg University Managing Director Project Manager and Consultant Sigvald@harrysonconsulting.com Christian@harrysonconsulting.com +46 723 50 49 81 +46 723 245 026 © www.harrysonconsulting.com 8