ABOUT ITS ENTREPRENEUR

2. Balaji Group
Type Private Limited
Founded 1976
Headquarters Rajkot, Gujarat, India
Key people Bhikhubhai, Chandubhai &
Kanubhai Virani
Products Wafers , Namkeen
Revenue Rs. 1000 crore
Number of employees 1500
Website http://www.balajiwafers.co
m/

3.  Balaji, based in Rajkot,
Gujarat, India, manufactures
and distributes potato chips
and other grain-based
bagged snacks in flavours
such as Magic
Masala.[1] Started as a micro
business it has evolved into
a Rs 4000 crore company
(according to third party
valuation) of quality
products with an indigenous
taste.

4. History
 The story started in 1972, when Virani
and his brothers Bhikhubhai, Chandubhai,
Kanubhai and Meghjibhai migrated from a
small village in Jamnagar district to
Rajkot. Popatbhai Virani, a farmer who
sold ancestral agriculture land and gave
Rs. 20,000 to his sons to venture into
business.
 Viranis invested money given by their
father in farm equipments business, but
could not succeed and lost the
money.Chandubhai Virani and his
brothers started wafer business from a
canteen of a cinema hall in Rajkot in
1974. Till 1989, wafers used to be made
at Virani's house and distributed in and
around Rajkot city.
 By the overwhelming retail success they
inspired to set a semi automatic plant.
Instead of preparing wafers by the
traditional frying method this semi
automatic plant boosted the quality, taste
and more sales also. The fame of taste
reached to the whole Gujarat hence it was
time to take over the whole Gujarat so the
biggest automatic plant of Gujarat came
into the picture.

5.  In the initial stage Balaji Group had set up
their plant at Aji Vasad (Industrial Zone,
Rajkot) with their new concept of making the
potato chips. The main benefit they got is the
readymade infrastructure availability due to
which their cost is reduced to larger extent.
They have operated over there around 20 to
22 years.
 The key elements behind the phenomenal
success of Balaji are the strong fundamental
values of Virani brothers, which chiefly include
“Trust, Passion and Steady Hard Work!”
 Now Balaji Group has set up their new fully
automatic plant near Metoda G.I.D.C. which is
in the area of the village named Vajdi(vad) and
also outside the town of Valsad.
 after setting up the factory in valsad,balaji was
working on the project of making factory of
balaji in rajkot and then the allowence was
passed to balaji to construct balaji factory in
rajkot between rajdhani and khirasra
palaceand now we can see a huge factory over
rajkot which supplys namkeens to the
saurashtra part of gujarat and even some
other parts of gujarat other than saurashtra.

6. Warehouse / Production
Capacit
Balaji's Valsad unit, which
has a wafer manufacturing
facility of 2,200 kg per
hour, is one of the largest
potato chips-making units
in Asia. The company had
sourced the entire plant
from USA, Australia,
Netherlands, Germany,
Japan and China.even
rajkot's is having a huge
warehouse of around 2000
kgs.

7. Market Share
 “ Balaji’s share of the local
potato and vegetable chips
market grew to 13.7% in 2012,
from 9.5% in 2008, ”according
to researcher Euromonitor,
while PepsiCo’s share fell from
69.7% to 56.8%. Balaji also
dominates in the western
market with a share of 70%. In
its home state Gujarat, it has a
share of 90%.[1] this is one of
the best competitor against all
of the company'sworking on
the namkeen fields.

8. Products & Services
 Wafers
 Plain-Wafers
 Chat-Chaska-Wafers
 Kela-Mari-Wafers
 Masala-Wafers
 More-Wafers
 Simply-Salted-Wafers
 Kela-Masal-Wafers
 Tomato-Wafers
 Pizzy

9. Namkeens
 Aloo-Sev
 Chana-Dal
 Chataka-Pataka-Masala
 Farali-Chevdo
 Gathiya
 Khatta-Mitha-Mix
 Mung-Dal
 Ratlamisev
 Shing-Bhujia
 Chataka-Pataka-Tomato
 Masala-Shing
 Tikha-Mitha-Mix
 Vatana
 Sev-Mumra

10. Achievement
 Economic Time
recognized Balaji Group
as 'Sultan of Wafers'[7]
 international magazine
i.e. Asia Pacific food
online published a special
article with 'Chip Off the
Old Block' tag.[5]
 Balaji Group is also a
member of Snacks Food
Association.

11. Subsidiaries
 Iscon Balaji Foods
 It is a joint venture
between Balaji Wafers,
Iscon Group and SP
Chips

12. YOUTH

21. FAMILY