3. Introduction
•Wholesalers are individuals or organizations
that specialize in procuring goods from
Producer to the customer, they pas through
several intermediaries in the form of wholesalers,
retail outlets etc
•Act as facilitators for distributing goods and
products
•Vital link between manufacturer and reseller
5. Concept
Wholesaler have to make decisions on the
BEST WAY to store and move good and
services to the market
6. Wholesaling and its importance
•Wholesale trade is most common is food products,
beverages, drugs, tobacco products, house hold goods etc.
•Simplify the product & information flows between the
manufacturer & the end users.
•Provide support to manufacturers & retailers
•Adds value to the goods.
7. Why are Wholesalers Used?
Wholesalers are Often Better at Performing One or More of the
Following Channel Functions:
12. LOGISTICS
Logistics is the management of the flow of
goods between the point of origin and the
point of consumption in order to meet some
requirements.
e.g. of customers or corporations. The
resources managed in logistics can include
physical items, such as food, materials,
animals, equipment and liquids.
14. TYPES IN LOGISTICS
• Production logistics : It connects
procurement to distribution logistics. Its main
function is to use available production
capacities to produce the products needed in
distribution logistics. Production logistics
activities are related to organizational
concepts, layout planning, production
planning, and control.
15. TYPES IN LOGISTICS
• Distribution logistics has, as main tasks, the
delivery of the finished products to the
customer. It consists of order processing,
warehousing, and transportation.
• Distribution logistics is necessary because the
time, place, and quantity of production differs
with the time, place, and quantity of
consumption.
16. Conclusion
1 Successful retailers and wholesalers adapt
their services to meet suppliers and
customers needs.
2 Marketing Logistics decisions are the best
way to store and move goods and services to
market destinations.
3 Major trends in logistical efficiency have
come from advances in information
techonology.
