3. Uses a screen reader that reads
webpages’ information out loud
Never uses a mouse
Uses a keyboard only – for
navigation and inputting text
Relies on audio cues to let him
know what’s happening on the
screen
Frequent barriers:
- blocks of repetitive content
- image links without alt text
“I need to buy my climbing equipment online”
4. Name: Harriet
……………………………………………………..….
Age: 72
…………………………………………………..…….
Occupation: Pensioner
………………………………………………………...
Limitation: RSI
……………………………………………………..….
“I need to send gifts to my grandchildren”
5. Can’t use a mouse
Uses voice recognition
software that lets her
dictate passages of text
Relies on keyboard support in
her web browser
Frequent barriers:
- excessive navigation
- complex forms
“I need to send gifts to my grandchildren”
7. Relies on captions or text
transcripts for multimedia
Requires an email field as a
contact option
Frequent barriers:
- no text alternatives for
multimedia
- Phone number-only forms
“I follow popular blogs to stay ahead of my game”
9. Requires sufficient contrast
between foreground and
background colours
Can’t be confronted with
flashing images or text at all
Frequent barriers:
- Low colour contrast
- Content that moves
“I need to access my online study materials”
10. eLearning News
Email eCommerce
Banking
Multimedia
Sport Social
12. 8.6 million .
people have a disability in Germany
- German Federal Statistics Office
13. The majority of people in Germany acquired their impairments through
illness or accident
- Deutsche Bundesregierung, 2008
14. There are several
important national laws
in Germany:
United Nations Convention
General Equality Act (2006)
Federal Disability Equality Act (2002)
Social Code Book IX (2001)
- Deutsche Bundesregierung, 2008
16. What are the users’ barriers to
getting to this content?
What perspectives or tools can I
bring to limit these barriers?
17. Visual
Auditory
Cognitive and
neurological
Speech
Physical
All disabilities that affect access to the web
18. Visual Older people
Auditory New web users
Cognitive and Low
neurological bandwidths
Speech
Physical
Also, access for people who don’t have disabilities
19. Accessibility is the capacity of ANY user,
regardless of ability or disability, to
access the same content and
information.
27. Less development time
Increased usability Direct cost savings
Accessibility
means business
Wider clientele Increased findability
Optimised mobile content
28. How to spread the love
1. Pitch at the top level, to drive it down
2. Appoint an a11y champion
3. Workshop with decision-makers
4. Collate and share