All you need to know about Search Engine Marketing & Social Media Marketing in France provided by 1ère Position Search & Social Company since 1999 : http://www.1ere-position.com

1. Search & Social Marketing firm for France & Europe
www.1ere-position.fr - www.1ere-position.com
All you need to know about Search
Marketing & Social Marketing in France
Search Engines Strategies New York 2011 #sesny
Digital Google Google Social Web
Marketing SEO Adwords Media Analytics
Paris Lyon Le Bourget du Lac (head)
+331 53 25 15 75 +334 37 48 04 26 +334 79 25 39 60
paris@1ere-position.fr lyon@1ere-position.fr savoie@1ere-position.fr
twitter.com/1erePosition

2. Internet users in France
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3. online French users and internet access
37.5 million Internet users in July 2010
+13% compared to July 2009
Represent 70% of the French population
Broadband at home reached 96.9% of the
online population
+18% compared to July 2009
Source : Jdnet1 & Jdnet2
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4. Online French users and internet access
A typical French internet user is a man (51,4%),
between the ages of 35-49 years old (28.7%)
following by the 50 to 59 yo (20%), a socio high
professional (32%) who spend 90 € per
purchase (~125 US$) online (78%) by credit card
(83%).
But he doesn’t speak english! (unfortunatly)
Source : Observatoire des Usages Internet, Médiamétrie, FEVAD, JDnet
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5. The french online
advertising market
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6. Online Communication Market Growth
Still growing +9% in 2010 - +10% projected in 2011
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7. FR Online Market – Spending and Trends
50% goes to Search Marketing for 960 millions €, +9% vs 2009
Source : Etude CPA S1 2010 – Cap Gemini - SRI
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8. Search engine statistics
in France
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9. Search Engines market share: Google is the king
Google is #1 and represent 91.5% of the search trafic in France
Bing progresses the most: +15% in a month with a increase of 3,4%
Source : Baromètre Janvier 2011 AT Internet Institute
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10. E-commerce in France
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11. Remote sales Market : Online & offline
Remote sales increase (+17%) at 30.4 billions in 2009
More than 80% are online sales, +25% growing
Source : FEVAD
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12. Focus on Internet consumers
#1 Travel
#2 Services
#3 Technology products
#4 Cultural products
#5 Clothing
#6 House
#7 Health
#8 Finance
#9 Games
#10 Food
Source : www.journaldunet.com
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13. Top websites by visitors
and audience in France
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14. Top e-commerce websites by unique visitor
Most visited ecommerce websites
by millions of unique visitors - First quarter 2010
Source : FEVAD
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15. The use of Facebook &
twitter and the key figures
in France
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16. Facebook statistics and audience
21 millions of users, 57% older than 35 years old
Translation and localization in french
Source : Google AdPlanner – February 2011
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17. twitter statistics and audience
1 million of users, 84% older than 25 years old
Translation and localization in french
Source : Google AdPlanner – February 2011
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18. 5 key points to develop
visibility in France
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19. 5 Keypoints to developp ebusiness in France
1 – Offer great product/service for french people
2 - Get a local domain name .fr
3 – Provide localized & relevant content in true french
4 – Host the website in France (or get an IP localized FR)
5 - Find the right french partner agency, find out about
us!
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20. Search & Social Marketing firm for France & Europe
www.1ere-position.fr - www.1ere-position.com
Feel free to share this presentation as it and
make/improve your own for your country.
If you do it please email me to link to it.
David Degrelle
davidd@1ere-position.fr
twitter.com/1ereposition
Digital Google Google Social Web
Marketing SEO Adwords Media Analytics
Paris Lyon Le Bourget du Lac (head)
+331 53 25 15 75 +334 37 48 04 26 +334 79 25 39 60
paris@1ere-position.fr lyon@1ere-position.fr savoie@1ere-position.fr
twitter.com/1erePosition