As a breast cancer survivor, Rebecca Ellen Clay’s renewed inspiration for life motivated her to drive awareness and help support the Breast Cancer Foundation. With the launch of her website, www.bra-cketbook.com, hosted by 1&1 Internet, Clay managed to turn what was once a cottage industry into a successful business.

1. 1&1 Case Study
The Bra-cketbook Foundation – Rebecca Ellen Clay
www.bra-cketbook.com
® 1&1 Internet Inc. 2013
Page 1

2. What is the history of The Bra-cketbook Foundation?
 Rebecca Ellen Clay is a Breast Cancer Survivor and wanted
to raise awareness and funding for Support the Cure
 Turning a unique hobby into a successful business, Clay
began turning everyday bras into beautifully embellished
purses
 The business began in July 2008
 Launched out of Clay’s basement
 100% of profits are put towards
breast cancer research
® 1&1 Internet Inc. 2013
Page 2

3. A need for help…
In order to be successful, Clay
knew she needed:
A way to visually display the
products
“Before 1&1, we did not
have one boutique. We
had not sold one
handbag or one tie.”
- Clay
Achieve great online visibility
Manage an online presence
at an affordable cost
An avenue to communicate with
vendors and customers
® 1&1 Internet Inc. 2013
Page 3

4. The necessities of a website
“I was advised to use 1&1 Internet
by a website designer. With a
start-up business, I did not want to
spend an enormous amount of
money. I also wanted to be able to
manage it myself. I knew I would
be uploading pictures often due
the to fact that all of our products
are one of a kinds or limited
editions.”
- Clay
® 1&1 Internet AG 2010
Page4

5. First-hand experience
“My website prevents me from exorbitant printing and mailing costs as our boutiques
go directly to our website to see more current styles. 1&1’s telephone operators are
available without a lengthy delay and can be understood clearly. They also offer a
prompt reply of emails when I have asked questions.”
- Clay
® 1&1 Internet Inc. 2013
Page 5

6. Results by numbers
Since the www.bra-cketbook.com was created:
The Bra-cketbook Foundation
designs and manufactures up
to 600 custom bags each
year.
Bra-cketbooks are sold in
over 300 boutiques.
These boutiques are located
in over 32 US states as well
as Canada.
® 1&1 Internet Inc. 2013
Page 6

7. “With the help of 1&1…
Bracketbooks
is strong in
the
market.”
Our sales
are
growing”
We are
helping to
‘Support
The Cure.’”
I can use
my website
as my
catalogue.”
- Clay
® 1&1 Internet AG 2010
Page7

8. Thank you for your attention!
To see more 1&1 Case Studies, visit:
success.1and1.com/testimonials
® 1&1 Internet Inc. 2013
Page 8