How To Turn Your Website Into A Lead
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The document discusses how to turn a website into an effective lead generation machine for a business. It recommends structuring the website to have "buckets" or categories that potential customers can identify with. It also stresses the importance of understanding customers, focusing on the benefits they want rather than just product features, and using compelling headlines and copy that speak directly to the problems and concerns of customers. The goal is to make it easy for visitors to provide their contact information in exchange for valuable information or resources from the company in order to generate quality leads for sales.
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How To Turn Your Website Into A Lead
- 1. How to Turn Your Website Into a Lead Generation Machine By: Kim Albritton Executive VP of GlobalMind Managing Partner BlackBeltMarketing.com
- 10. Examples buckets
- 11. buckets
- 12. Typical Site – No Buckets
- 16. Prospect Centric Webpage Benefits