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Public Affairs in the E U Portoroz 24 September 2004 - May-May Meijer Vrije Universiteit in Amsterdam Does Success Breed Success? Effects of news and advertising on   corporate reputation May 20 2005
Outline  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effects of the amount of media coverage on corporate reputation (1) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effects of the amount of media coverage on corporate reputation (2) ,[object Object],[object Object],[object Object],[object Object]
Three types of news ,[object Object],[object Object],[object Object],[object Object]
Effects of success & failure news on reputation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effects of support & criticism news on reputation ,[object Object],[object Object],[object Object]
Effects of issue news on reputation ,[object Object],[object Object],[object Object],[object Object]
Research method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NET-method (content analysis) ,[object Object],[object Object],[object Object]
Oilcompany endangers environment environment oilcompany Positive, association negative, dissociation
Oilcompany endangers environment environment oilcompany endangers Positive, association negative, dissociation
Oilcompany endangers environment (issue news) Clinton criticizes oilcompany  (support & criticism) environment oilcompany endangers Clinton Positive, association negative, dissociation
Oilcompany endangers environment (issue news) Clinton criticizes oilcompany  (support & criticism) environment oilcompany endangers Clinton Positive, association negative, dissociation
Oilcompany endangers environment (issue news) Clinton criticizes oilcompany  (support & criticism) Oilcompany  makes big profit (success & failure) environment oilcompany endangers Clinton Reality Positive, association negative, dissociation
Oilcompany endangers environment (issue news) Clinton criticizes oilcompany  (support & criticism) Oilcompany  makes big profit (success & failure) environment oilcompany endangers Clinton Reality Positive, association negative, dissociation
Measures of the media variables (1) The summed direction of success & failure news with the focal organization in object position ,[object Object],The average direction of success & failure news with the focal organization in object position ,[object Object],The cumulated number of times the focal organization was mentioned in the headlines of the newspaper Amount of print coverage The cumulated number of times the focal organization or sector was mentioned in the news Amount of tv coverage Measures Variable name
Measures of the media variables (2) The summed direction of support & criticism news with the focal organization in object position ,[object Object],The cumulated advertising expenditures by the focal organization  Advertising intensity The average direction of support & criticism news with the focal organization in object position ,[object Object],Measures Variable name
Opinion polling ,[object Object],[object Object],[object Object],[object Object],[object Object]
Results, H1a, H1b, H2a, and H7  (1) ,[object Object],Reputation i,t,o  = b 0  + b1 (Amount of TV news o  ) + b2 (Amount of print news o ) + b3 (Direction success & failure TV news o ) + b4 (Direction success & failure print news o ) + b5 (Favorability of success & failure TV news o  ) + b6 (Favorability of success & failure print news o ) + b7 (Advertising intensity TV o ) + b8 (Advertising intensity newspapers o  ) + e i   .11*** -.04*** .01 .01 .07** .01 .06*** .03 9,157 Amount of TV news Amount of print news Direction of s&f TV news Direction of s&f print news Favorability of s&f TV news Favorability of s&f print news Advertising intensity newspapers Advertising intensity TV Control variables (organization) N
Results, H1a, H1b, H3a, and H7  (1) ,[object Object],Crossectional models .08* Advertising intensity TV S de B -.08** .09** Direction of s&c print news Advertising intensity newspapers AH .09** Advertising intensity newspapers BP .10** -.09* Amount of TV news Favorability of s&c TV news Shell
Results, H1a, H1b, H3a, and H7  (2) ,[object Object],.18*** -.07* Amount of TV news Amount of print news Police .11** .07* .10** Favorability of s&c news Advertising intensity TV  Advertising intensity newspapers Agricultural sector .08* Advertising intensity newspapers Rabobank -.08* Direction of s&c print news Schiphol .07* Amount of TV news NS
Results, H4  (1) ,[object Object],Crossectional models, binary logistic regression .07*** -.36** Freq of issue tv news Freq of issue print news S de B .06*** Freq of issue tv news NS -.05*** .23*** Freq of issue tv news Freq of issue print news AH .01*** .02** Frequency of issues tv news Frequency of issues print news Shell
Results, H4  (2) ,[object Object],Crossectional models, binary logistic regression .01*** .01** Freq of issues tv news Freq of issues print news Police .03*** .05*** Freq of issues tv news Freq of issues print news Rabobank .06** -.04* Freq of issues tv news Freq of issues print news Agricultural sector .02*** .03*** Freq of issues tv news Freq of issues print news ABN .003*** .04*** Freq of issues tv news Freq of issues print news Schiphol
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions about a media monitor ,[object Object],[object Object]
May-May Meijer Assistant professor E-mail : mm.meijer@fsw.vu.nl Book:  [email_address]

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May may meijer

  • 1. Public Affairs in the E U Portoroz 24 September 2004 - May-May Meijer Vrije Universiteit in Amsterdam Does Success Breed Success? Effects of news and advertising on corporate reputation May 20 2005
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Oilcompany endangers environment environment oilcompany Positive, association negative, dissociation
  • 12. Oilcompany endangers environment environment oilcompany endangers Positive, association negative, dissociation
  • 13. Oilcompany endangers environment (issue news) Clinton criticizes oilcompany (support & criticism) environment oilcompany endangers Clinton Positive, association negative, dissociation
  • 14. Oilcompany endangers environment (issue news) Clinton criticizes oilcompany (support & criticism) environment oilcompany endangers Clinton Positive, association negative, dissociation
  • 15. Oilcompany endangers environment (issue news) Clinton criticizes oilcompany (support & criticism) Oilcompany makes big profit (success & failure) environment oilcompany endangers Clinton Reality Positive, association negative, dissociation
  • 16. Oilcompany endangers environment (issue news) Clinton criticizes oilcompany (support & criticism) Oilcompany makes big profit (success & failure) environment oilcompany endangers Clinton Reality Positive, association negative, dissociation
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. May-May Meijer Assistant professor E-mail : mm.meijer@fsw.vu.nl Book: [email_address]

Hinweis der Redaktion

  1. Hoe pakken we dat aan? In drie stappen: 1 Wat is reactie kiezer op Kok/Bolk 2 Hoe worden K/B afgebeeld in media 3 Wat is effect nieuws over K/B op kiezer Daarmee illustratie werkwijze academici: onderzoek: beschrijven + verklaren soc wet.: veel factoren, complex, omgeving, tientallen media, politici, partijen en miljoenen kiezers. Hoe werkt dat? Lastig te onderzoeken Ingewikkelde genuanceerde antwoorden Dit zijn belangrijke vragen, want 42% kiezers zweeft nog. Dus is het interessant voor campagnemakers en media te weten waar de zwevende kiezer door wordt beinvloed.
  2. The more the liberal political party ‘VVD’ was criticized in the news, the more public support it received from newspaper readers (Dutch election campaign 1994, Kleinnijenhuis & De Ridder 1997). The more Clinton was attacked by conservative elites, the higher his job approval ratings