It is reminder of a reality that is very well known but, unfortunately, Pakistan and the Pakistanis do not seem to benefit from this reality…Why? Ask the political leaders, the media owners and the voters.
The greatest media and advertising challenge of the most powerful human and resource rich country of the muslim world
1. A Country in Search of a Way Out of the Mess
http://wp.wearethenation.com/portfolio/brandsinwonderland/
Pakistan’s Greatest Challenge to Political Leaders, Ad-Agency and Media Owners
By: Zahid Hussain Khalid SUN&FZ Associates
2. Creative Integrated Media Packaging of National Activity Maps
Role of
ADVERTISING
Economic
Social
Political
MilitaryDiplomatic
The Advertising Challenge…
5. CARELESS RULERS
SELF-SERVING
PUBLIC SERVANTS
SOCIALLY
IRRESPONSIBLE
CORPORATE
CONGLOMERATES
PARALYZED LAW
ENFORCING
AGENCIES
INCOMPETENT
MONETARY AND
FISCAL MANAGERS
INEFFECTIVE DEBT
MANAGEMENT
EXTERNAL
RELIANCE FOR
BUDGET TARGETS
ECONOMIC
STRANGULATION
AND SOVEREIGNTY
IN DOUBT
PERPETUAL STATE
OF UNCERTAINTY
Nine Ignored and Unattended Flaws in the System of Governance
The Dilemma of the
World’s Most
Powerful Natural
and Human
Resource Rich
Muslim Country
15. Socially, 70 percent population under 30 years
Economically, one of few countries with world’s highest Regional GDP
Politically, genuine national security-risk free patriotic leadership?
Geographically, territorial expansion in all directions cannot be ruled out
Militarily, one of the world’s less than a dozen most powerful countries
…Promising Elements of National Power and Disappointing Leadership
16. World’s Biggest
Flag Making
Attempt
Enthusiastic
Young Festival
Participants
Singing National
Anthem
Youth is allowed to work and vote for political parties but without enjoying the
right to form student unions in colleges and universities.
On what grounds is it justified to deny youth the right to form student unions?
17. Pakistan’s Regional GDP makes it one of the most attractive places for regional strategic
investment in South Asia.
Regional GDP assesses a country’s catchment area in terms of the GDP of all economies
within 500 kilometers of its borders.
18. First a
Businessman
and then a
Politician
Cricketer
and
Fundraiser
Most
Powerful
Self-Exiled
Politician!!!
Originally
Communist
and now
pro-
Capitalist
Politician of
All Seasons
and Colors
From Jail to
Presidency
Country’s Top Political Leaders: …Can They Deliver? …Will They?
…Only the voters and the media can answer
19. Geographically, after independence Pakistan had a choice to expand its territories to border
areas in Afghanistan, Indian Punjab and Kashmir… Knowing this well, British colonial rulers
and Indian Congress collaborated to create conflict zones around Pakistan to keep it on the
defensive.
…Since the partition of colonial India, the history of India-Pakistan-Afghanistan wars, stand
offs and tensions is witness to that undeniable historical fact…
…Pakistan remained defensive as a peace loving country brushing aside cognizance of its real
military strength.
http://geocrusader80.wordpress.com/category/human-geography
20. The toleration of threats, violation of its air space and publically known intelligence
gathering activities reflects Pakistan’s political and military leadership’s patience as a
peace loving nuclear state…Pakistan is a peace loving country and will remain so.
http://nwp.ilpi.org/?page_id=1882
21. Socially, 70 percent population under 30 years
Economically, one of few countries with world’s highest Regional GDP
Politically, genuine national security-risk free patriotic leadership?
Geographically, territorial expansion in all directions cannot be ruled out
Militarily, one of the world’s less than a dozen most powerful countries
It is reminder of a reality that is very well known but, unfortunately, Pakistan and the Pakistanis
do not seem to benefit from this reality…Why? Ask the political leaders, the media owners and
the voters.
22. Hang together or you will Why do the Prime Potential of Investment
be hanged individually Ministers Fail? In Pakistan
Pakistan’s Independence A Review of Five Territories Why Status Quo Always
Day Message on National Activity Map Defeats Change in
Pakistan?
The Last Word
http://slideshare.net/19540201 and http://zahidhkhalid.wordpress.com