POST 9/11 MASS AWARENESS THROUGH MEDIA PLAN (FEBRUARY 2002)

1. Our dream is to provide deprived people of the world A. C. C. E. S. S. to STARS through Initiative Against Social and Economic Evils (THIS PRESENTATION WAS GIVEN TO GHQ IN NOVEMBER 2001)

2. A PROPOSAL FOR OPERATION A.C.C.E.S.S.

3. A – A WARENESS of Global Geo-Strategic Scenario C – CONSENSUS on national, regional and global issues C – CAUTION in handling perceptions and communicating realities E – ECONOMIC STRATEGY to end INEQUITY through progress S – SECURE as much support as possible to end sectarianism, fanaticism and breeding grounds for terrorism S – SELECTION and TAILORED use of media for effective communication and opinion moulding OPERATION A.C.C.E.S.S.

4. To establish that: National, Regional and Global Consensus is the key to International Interaction Cooperation & Global Prosperity FOR WHAT?

5. THE MECHANISM The speedy implementation of OPERATION A.C.C.E.S.S . underlines the need for the immediate creation of to address the PSYCHOLOGICAL ASPECTS and capitalize on POST 11TH SEPTEMBER SCENARIO to the advantage of mankind HOW?

7. IRIS S.P.O.T. LINK (? GROUP) will work as the overt REGIONAL CIVIL ARM of S.P.O.T. FORCE Under the overall guidance and direction of the ? THE APPEARANCE

8. I nvestigation R eview & I mplementation S yndicate I. R. I. S?

9. S.P.O.T. FORCE CHAIRMAN VICE CHAIRMAN MEMBERS NOMINEE NOMINEE NOMINEE NOMINEE S.P.O.T. IRIS LINK SECY ORGANIZATIONAL STRUCTURE S. P. O. T. FORCE S.P.O.T. FORCE

10. I R I S DIRECTOR LIAISON IRIS DIRECTOR COORDINATION IRIS DIRECTOR OPERATIONS CREATIVE DIR AUDIO-VISUAL MANAGER MEDIA MANAGER PRODUCTION MANAGER DIRECTOR IRIS ART DIR ACCOUNTS MANAGER COPY WRITER CREW BILLING ASSTT COORDINATOR SENIOR DESIGNER ASSTT MANAGER MARKETING AND SPONSORSHIP COORDINATION IRIS S. P. O. T. LINK ASSTT IT MANAGER S.P.O.T. FORCE ORGANIZATIONAL STRUCTURE

11. S.P.O.T. FORCE TIPU Scenario The Players Ground Reality The Goal BEGINNING OF THE WAR

12. T he Reaction and Anti – Terrorism Resolution I mmediate Target – Afghanistan P resent Target – Iraq U ltimate Target – Access to Trouble – Free Resource Rich - Confrontation and Conflict Free Asia The Event of 2001 S.P.O.T. FORCE TIPU SCENARIO

16. S.P.O.T. FORCE To psychologically prepare the region for immediate challenges and the predictable difficult times ahead. THE GOALS To COUNTER the anti-American groups in the region and to make them understand new GEO-REALITIES.

17. S.P.O.T. FORCE THE HANDICAPS The following areas of concern need to be addressed: LACK OF NATIONAL / REGIONAL CONSENSUS National / Regional Front – Political Handicap ANTI-AMERICAN SENTIMENTS National / Regional Front – Diplomatic Handicap COMMUNICATION LOCK National / Regional Media Front – Interaction Handicap

18. S.P.O.T. FORCE “ REGION’S PRE-STRIKE” IMAGE REGIONAL DIPLOMATIC FRONT HOW DID AFGHANISTAN AND SURROUNDING MUSLIM AREAS APPEAR? FUNDAMENTALISTS / FANATICS UNCIVILIZED ISLAMIC BOMB HUMAN RIGHTS ABUSES SOLIDARITY WITH PALESTINIAN PEOPLE TALIBAN / OSAMA ROGUE STATES UNDEMOCRATIC PAKISTAN, AFGHANISTAN AND IRAN WERE PROJECTED AS “ TERRORIST FRIENDLY ROGUE STATES,” PAKISTAN HAVING “ISLAMIC BOMB” – A PERPETUAL “ THREAT” TO “NON MUSLIM” WORLD

19. S.P.O.T. FORCE REGIONAL DIPLOMATIC FRONT “POST-STRIKE IMMEDIATE SCENARIO” Diplomatically and Militarily FOCUSED & RESPONSIBLE Politically Liberal & Enlightened Economically IDEALLY LOCATED ULTIMATE INVESTMENT DESTINATION Ideologically Moderate & Tolerant THE DECISION OF ALMOST ALL THE LEADERS OF THE COUNTRIES SURROUNDING AFGHANISTAN TO SUPPORT “ INTERNATIONAL EFFORT AGAINST TERRORISM ” ABRUPTLY WASHED AWAY PRE-STRIKE APPREHENSIONS “ REGION’S POST-STRIKE IMAGE”

20. S.P.O.T. FORCE LACK OF CONSENSUS REGIONAL POLITICAL FRONT HOW DOES THE WORLD LOOK AT COUNTRIES SURROUNDING AFGHANISTAN NOW? PRO-COALITION POLICY OF THE GOVERNMENTS ETHNIC GROUPS POLITICAL PARTIES INTELLECTUALS POPULAR / ELITE MEDIA STUDENTS / YOUTH RELIGIOUS GROUPS MASSESS THE REACTION OF CERTAIN RELIGIOUS, ETHNIC GROUPS AND THEIR POLITICAL SUPPORTERS TO POLICIES OF THE GOVERNMENTS HAS CONFUSED USA / WEST ABOUT THE PREDICTABLE NATIONAL BEHAVIOR OF THE COUNTRIES AROUND AFGHANISTAN / IRAQ

21. S.P.O.T. FORCE TASK OF THE S. P. O. T. FORCE REGIONAL POLITICAL FRONT WHAT DOES A TERRORIZED DEVELOPED WORLD EXPECT? AWARENESS OF what is happening IN AND AROUND CONSENSUS ON POLICIES & ACTIONS CAUTION IN THE USE OF LANGUAGE & APPEARANCE FOCUS ON OVERALL REGIONAL POLITICAL BEHAVIOR TO PREPARE THE PEOPLE AND THE GOVERNMENTS BOTH TO HAVE A UNITED STAND ON INTERNATIONAL ISSUES IRAQ / AFGHANISTAN

22. S.P.O.T. FORCE REGIONAL POLITICAL FRONT How to present and promote US lead “ INTERNATIONAL EFFORT AGAINST TERRORISM ” WITHOUT compromising ISLAMIC IDENTITY and the distinct NATIONAL / ECONOMIC INTERESTS of the Muslim countries? INTERNATIONAL ACTION NATIONAL INTEREST POPULAR REACTION ISLAMIC IDENTITY TASK OF THE S.P.O.T. FORCE

23. S.P.O.T. FORCE MEDIA FRONT POLICIES OF THE GOVERNMENTS AROUND IRAQ / AFGHANISTAN BACKGROUND RESEARCH RESEARCH ANALYSIS EXPERT OPINION MEDIA MANEUVERING POPULAR MEDIA HOSTILE MEDIA NEUTRAL MEDIA PEOPLE, NO MATTER TO WHICH COUNTRY AND RELIGION THEY BELONG, HAVE THE RIGHT TO KNOW WHAT IS HAPPENING AROUND THEM IN A WAY THAT MAKES THEM UNDERSTAND AND REACT ACCORDINGLY . MANEUVERING ON

25. S.P.O.T. FORCE MEDIA FRONT TO MANEUVERING ON Influence: Popular sentiment Alter: Popular perceptions Modify: Popular opinion

26. THE PEOPLE ON GOVERNMENT POLICIES TO RE-ASSURE To Alley: To Negate: To Inculcate: Mass misapprehension, misinterpretation, popular misconception & fears Destructive emotionalism Religious romanticism Negative radicalism Moderation Healthy balanced stance To Manifest: The change in national & international media S.P.O.T. FORCE

27. S.P.O.T. FORCE MEDIA FRONT Through INTELLIGENTLY INVOLVING national, regional and international MEDIA GROUPS in OPERATION A.C.C.E.S.S. on MEDIA FRONT for the creation of awareness of the need for cooperation instead of confrontation for creating a geo-economic environment conducive to attract Global Strategic Investors – The Messengers of Prosperity MANEUVERING ON

28. S.P.O.T. FORCE BY PREPARING GROUND FOR CONSENSUS? Whatever is HAPPENING TO and AROUND AFGHANISTAN AND IRAQ has a CLEARLY STATED geo-strategic background. IT IS NOT A SECRET TO HIDE! People must be taken into confidence not only to make them UNDERSTAND but to PREPARE them for any EVENTUALITY that seems UNAVOIDABLE in the near and / or distant future.

29. S.P.O.T. FORCE GROUND FOR CONSENSUS? To PREPARE the ENTIRE REGION for a UNANIMOUS and EFFECTIVE RESPONSE to an on-going GEO-STRATEGIC EFFORT to take maximum advantage of the REGIONAL ECONOMIC LINKAGES in the interest of the regional and global community of the nations. BY PREPARING

33. S.P.O.T. FORCE TO REACH NATIONAL TARGET SEGMENTS RELIGIOUS GROUPS PRESSURE GROUPS INTELLECTUALS M E D I A GENERAL PUBLIC POLITICIANS ETHNIC GROUPS STUDENTS / YOUTH OF THESE TARGET SEGMENTS THE RELIGIOUS GROUPS, RIGHT WING POLITICAL LEADERS AND THEIR STUDENT WINGS ARE TRYING TO GIVE THE ISSUE A COLOUR OF RELIGIOUS ROMANTICISM .

34. S.P.O.T. FORCE TO REACH FOREIGN TARGET SEGMENTS INTERNATIONAL COALITION STRATEGIC INVESTORS REST OF THE WORLD ASIAN EXPATRIATES ISLAMIC BLOC USA/WEST CONFLICT ZONE THE TARGET SEGMENTS NEED THE COMPREHENSION OF THE SITUATION IN SOUTH ASIA. FOR THAT, THEIR INFORMATION NEEDS, FROM SOUTH ASIAN PERSPECTIVE, REQUIRE IMMEDIATE ATTENTION

39. RESEARCH AND ANALYSIS Great Petro-Strategic Game What do the people and the experts think of they call VISION STARS? S.P.O.T. FORCE

40. VISION – Strategic Economic Stakes – Territorial Petro-Strategic Economic Zones – Active Players and Strategic Options – Regional Petro-Strategic Geo-Alignments – Security Concerns VISION STARS? S.P.O.T. FORCE T R S A S

43. “ If you want to rule the world, you need to control oil. All the oil. Anywhere.” The Great Petro-Strategic Game of 21 st Century S.P.O.T. FORCE STRATEGIC ECONOMIC STAKES

44. Hydrocarbon Resources and Transportation Routes S.P.O.T. FORCE STRATEGIC ECONOMIC STAKES

45. What is at stake? " Seventy-five percent of the world population, most of its material riches, 60 percent of the world's GNP, 75 percent of sources of energy, and behind the US, the six most prosperous economies and the six largest military budgets." Zbigniew Brzezinski, Jimmy Carter's national security adviser S.P.O.T. FORCE STRATEGIC ECONOMIC STAKES

46. The “Ironic” Reality? “ One of the ironies at the turn of the century is that, in an age when the pace of technological change is almost overwhelming, the world will remain dependent, out to the year 2020 at least, essentially on the same sources of energy-oil, natural gas, coal – that prevailed in the twentieth century.” Guy F. Caruso, Director Strategic Energy Initiative, ISIS Testimony Before the Senate Energy and Natural Resources Committee S.P.O.T. FORCE STRATEGIC ECONOMIC STAKES

52. New Realities – Old Strategy – New Players “ First, the oil and natural gas reserves in the Caspian Sea basin approach the size of those in the Persian Gulf. Given the added demands for energy caused by the rapidly growing economies of China, India, and other late developing states, the importance of these additional reserves is obvious. Second, political and military conditions in the Transcaucasus and Central Asia present obstacles to bringing this energy to the global market. Third, both regions are the object of outside states competing for influence there. Not only Russia, but also China, Turkey, Iran, Pakistan, and Saudi Arabia, are competitively engaged, often in non-constructive ways. Also, some of the problems in the Persian Gulf region and Afghanistan are refracted into Central Asia and the Transcaucasus.” – General William E. Odom S.P.O.T. FORCE TERRITORIAL PETRO-STRATEGIC ECONOMIC ZONES

61. Regional Reconstruction Plan Step Three : To identify the areas to suggest workable options for cooperation between the units of the global village to fill and / or narrow the “ artificial” and “bridgeable” gap between their natural & human resource potential and socio-economic performance. How that can be achieved? S.P.O.T. FORCE VISION STARS

62. Regional Reconstruction Plan Step Four : Through strategic investors and multi-national companies by appropriately directing the balanced and judicious inter-unit or inter-state or inter-region or even transnational flow of natural, human and capital resources and know-how to eliminate the possibility of future geo-economic cold war or a major or even a minor conflict. S.P.O.T. FORCE VISION STARS

64. Test Model Link in the Zone of Concern Pakistan provides a natural link between the territories in the Zone of Concern. These territories are historically, culturally, economically, politically and militarily linked with each other for centuries. They interact with each other both in the times of war as well as peace. This interaction is a soft ready to exploit ground that can conveniently divert a definite road to war into a sure lane of peace. … And Pakistan is this road’s Zero Point! S.P.O.T. FORCE VISION STARS

68. Proposed Research Base Pakistan Institute of Development Economics ( Profile Annexure A ) S.P.O.T. FORCE RESEARCH

69. Empowerment Summits for “ Consensus on Plan of Action” Through Proposed Partnership With World Economic Forum ( Profile Annexure B ) ( Details of the Conferences Annexure C ) S.P.O.T. FORCE DIALOGUE

72. Announcement of Pakistan’s Initiative against Social and Economic Evils ( Details Annexure D ) S.P.O.T. FORCE ACTION

73. S.P.O.T. FORCE SOCIAL AND ECONOMIC EVILS ILLITERACY AND IGNORANCE UNEMPLOYMENT POVERTY DISEASES RELIANCE PREJUDICES INJUSTICE CORRUPTION TERRORISM Illiteracy and Ignorance is the mother of all evils and Injustice its cradle MODEL

74. CURE THROUGH COLLABORATION S.P.O.T. FORCE Formation of Influence Groups MEDIA STARS STARS OF THE FUTURE WOMEN STARS SPORTS STARS CORPORATE STARS RELIGIOUS STARS STARS AMONG MINORITIES REACH THE GENERALS TO INFLUENCE THE ARMIES FOR THE DEVELOPMENT OF AN UNBREAKABLE LINK BETWEEN GOVERNMENT, GOVERNED AND THE GLOBAL COMMUNITY NATIONAL MOTIVATIONAL PSY-WAR PLAN MODEL

75. MOTIVATIONAL KEY STEP 1: STEP 2: STEP 3: RECOGNITION, APPRECIATION and INVOLVEMENT MOTIVATION MISSION ORIENTATION STEP 4: PREPARATION FOR ACTION NATIONAL MOTIVATIONAL PSY-WAR PLAN S.P.O.T. FORCE THEMES OF THE CAMPAIGN

76. S.P.O.T. FORCE PICK-UP PLATFORMS ? GROUP & ASSOCIATES (USA) YOUTH EMPOWERMENT SUMMIT SUMMIT OF SPECIALISTS WOMEN EMPOWERMENT SUMMIT SUMMIT FOR RELIGIOUS CONVERGENCE SUMMIT EMPOWERING ENTERTAINERS CORPORATE EMPOWERMENT SUMMIT GOOD GOVERNANCE SUMMIT BACK UP SUPPORT LINKS IDENTIFICATION OF LINKS FOR NETWORKING ASSISTANCE AND REQUISITE INFO INPUT COORDINATION NETWORK MODEL

77. S.P.O.T. FORCE CAMPAIGN FRONTS PAKISTAN AWARENESS of what is happening Regionally and Globally WEST ASIA FOCUS ON COLLECTIVE NATIONAL BEHAVIOR TO PREPARE THE PEOPLE AND THE GOVERNMENT BOTH TO HAVE A UNITED STAND ON NATIONAL AND INTERNATIONAL ISSUES

79. S.P.O.T. FORCE ? GROUP & ASSOCIATES RESEARCH SYNDICATE MEDIA SYNDICATES PRINT MEDIA ADVERTISING ELECTRONIC MEDIA ADVERTISING INTERACTIVE WEBSITES MAGAZINES BELOW THE LINE ADVERTISING CAMPAIGN DELIVERY MIX Say Yes to Cooperation No to Confrontation … To Make The World A Better Place to Live! MODEL

81. S.P.O.T. FORCE MEDIA SYNDICATION NATIONAL SYNDICATE PRINT MEDIA ELECTRONIC MEDIA FEATURES, COLUMNS, CARTOONS, NEWS, SPECIAL REPORTS, TV PROGRAMS AND DOCUMENTARIES REGIONAL SYNDICATES PRINT MEDIA ELECTRONIC MEDIA CONTENT DEVELOPMENT SYNDICATE NATIONAL SYNDICATE: REGIONAL SYNDICATES: Kabul, Baghdad, Tehran, Xingjian, Delhi Istanbul, Tajikistan, Kyrgyzstan and Kazakhstan MODEL

85. S.P.O.T. FORCE PRINT MEDIA CAMPAIGN PRESS ADVERTISEMENTS COLOR EDITIONS EAR PANELS NEWS SCOOPS / ANALYSES CARTOONS COLUMNS SYNDICATED FEATURES CONTENT DELIVERY TOOLS NATIONAL PRINT MEDIA COVERAGE MODEL

86. CONTENT DELIVERY TOOLS BELOW THE LINE ACTIVITIES S.P.O.T. FORCE INFLUENCE GROUP RALLIES/SUMMITS HERITAGE ROUNDABOUTS INFLUENCE GROUP EMPOWERMENT SUMMITS POLE SIGNS / DURA SIGNS PAKISTAN INFO KITS FOR PEACE FLYERS/LEAFLETS/POSTERS BILL BOARDS / HOARDINGS CALENDAR OF INITIATIVE AGAINST NATIONAL EVILS MODEL

87. CONTENT DELIVERY TOOLS S.P.O.T. FORCE WWW.PAKISTANFORPEACE.COM DIVERSITY & CONVERGENCE DIPLOMATIC LINK WORLD COMPREHENSION QUIZ SITUATION CENTER LINK YOUTH LINK GOVERNMENT LINKS CONTENT DELIVERY TOOLS DATA BANK INTERACTIVE WEBSITE MODEL

88. Syndicated Articles, Features, Columns and Cartoons MEDIA STRATEGY PRINT MEDIA S.P.O.T. FORCE

89. MEDIA STRATEGY CARTOONS !

90. MEDIA STRATEGY BILL BOARDS & DURA SIGNS S.P.O.T. FORCE

91. MEDIA STRATEGY BILL BOARDS & DURA SIGNS S.P.O.T. FORCE

92. United States is already spending billions of dollars as “consistently the world’s largest donor to the developing world”. “Congress”, according to President George W. Bush, “has appropriated in Financial Year 2002 $17.1 billion to support these activities”. “ A global estimate of the additional aid required to attain the UN Millennium Development Goals,” according to World Bank, “is somewhere between $40 billion to $60 billion a year .” Mismanagement of these funds is a Major Cause of Discomfort in Conflict as well as Conflict Free Zones because there is no “Direct Interaction” between the “Real Beneficiaries ” and the “Real Donors.” Operation A.C.C.E.S. and Pakistan’s Initiative against National Evils intend to provide a Cost-Effective Model of a Direct Interactive Link between Donor Groups, Multinational Corporate Groups and the deserving underdeveloped Recipient Countries . S.P.O.T. FORCE Annexure E: Fundraising

93. Financing of the Operation Stars: From Funds Available For: Humanitarian Assistance War on Terrorism International Peace Keeping Charitable Donations Official Development Assistance USAID’S Core “Development Assistance” Account From: Value Added Sponsorship backup of Multinational Petroleum Companies ( Details Annexure E ) S.P.O.T. FORCE FINANCING

94. S.P.O.T. FORCE HEADS OF EXPENSE FEE COST TOTAL a. b. c. d. e. f. g. h. TOTAL: FINANCIAL STRATEGY PROVISIONAL COST ESTIMATES

95. S.P.O.T. FORCE STATE MANAGEMENT REVIEW NATURAL & HUMAN RESOURCE MANAGEMENT BEHAVIORAL SCIENCES DEFENCE AND DIPLOMACY SOCIAL SECTOR MANAGEMENT TRADE AND INVESTMENT FISCAL MANAGEMENT MONITORING & EVALUATION TOOL SPECIALIST PUBLICATION MANAGEMENT / TRENDS ISSUES

97. Profile of The World Economic Forum The World Economic Forum, based in Geneva, Switzerland, is an independent organization committed to improving the state of the world. Funded by the contributions of 1,000 of the world's foremost corporations, the Forum acts in the spirit of entrepreneurship in the global public interest to further economic growth and social progress. The Forum serves its members and society by creating partnerships between and among business, political, intellectual and other leaders of society to define, discuss and advance key issues on the global agenda. Incorporated in 1971 as a foundation, the World Economic Forum is impartial and not-for -profit, and is tied to no political, partisan or national interests. In 1995 the Forum was awarded NGO consultative status with the Economic and Social Council of the United Nations. S.P.O.T. FORCE Annexure B: World Economic Forum

98. AGENDA OF THE SUMMITS: Presentation of Social and Economic Scenarios: - Identification of Evils - Monitoring and Evaluation Reports of Institutions, Staff, Methods and Tools Discussion on Strategic Options: - Consensus for Cooperation and Joint Action S.P.O.T. FORCE Annexure C: Empowerment Summits

99. VENUES: OPTION A : OPTION B : Pakistan Asia Turkey United Arab Emirates Greater Middle East and Azerbaijan Central Asia Kazakhstan Turkmenistan Uzbekistan S.P.O.T. FORCE Annexure C: Empowerment Summits

100. Pakistan’s Initiative against Social and Economic Evils Social and Economic Evils : Influence Groups : - Illiteracy and Ignorance - Media - Unemployment - Entrepreneurs - Poverty - Youth - Diseases - Women - Reliance - Minorities - Corruption - Religious Scholars - Injustice - Sports Stars - Prejudices and Sectarianism - Silver / Mini Screen Stars - Terrorism - Specialist Groups / Service Cadres S.P.O.T. FORCE Annexure D: Initiative and Action

101. Submission of final Feasibility: ( Fourth Week of Jan 2003 ) Research: ( March-June 2003 ) Dialogue: ( Oct-Nov 2003 ) Formation of Influence Groups, Commissioning of Tasks and Announcement of the Initiative: ( Dec 2003 ) Action: ( Jan 2004 ) S.P.O.T. FORCE TIMELINE