1. Technology Adoption
By: Somya Agrawal

2. Technology Adoption
• Innovation is a constant in technology as well as
business.
• But all the new technologies and innovations are not
accepted or adopted by the people.
• Technology adoption as a consistent process is the
key to enabling hesitant users to successfully adopt
and use technology.

3. Technology Adoption Process
Usage
Learning
Acceptability
Assessment
Awareness

4. Factors Affecting Technology
Adoption
Usage
Barriers
Technology
• Infrastructure support
• Learning
• Perceived issues with
technology
• Perceived benefits
• Direct Cost
• Indirect Cost

5. Cont…
Customers
Other
Factors
• Renewal rate of substituted product
• Reluctant to change
• Past experience with similar
product
• Competing Technologies
• Suppliers
• Competitors

6. Technology Adoption Life
Cycle
• The original technology adoption life cycle model was
developed in 1957 by Joe M. Bohlen, George M. Beal and
Everett M. Rogers.
• Every new technology goes through an adoption life cycle
in which certain audience segments adopt the product
before others are willing to do so.

7. Technology Adoption Life
Cycle

9. Technology Adoption in India
• A research was conducted by Intuit in collaboration
with government of India on MSMEs.
• About 748 MSMEs of 12 cities were surveyed.

12. Key Benefits of Technology
Adoption

13. A Survey Report by IAMAI
• An all-India survey across 8 cities was conducted among
1,000 B2B sell-side suppliers to see how MSMEs are
adopting online B2B marketplaces. The study showed:
• All B2B suppliers today use Internet for communication
purposes.
• 73% of the B2B suppliers surveyed use the Internet to run
their own website.
• 55% of B2B suppliers use the Internet to promote their
products/ services online.
• The penetration rates for online B2B marketplaces is 45–
50% among MSMEs in India; this will further increase to
around 80% in the next 4–5 years.

14. Top Barriers to Technology
Adoption
Cost
Poor
India’s Micro
Lack of
Infrastructu and Small
Awareness
re
Business
Skilled
Manpower

15. Thank You