Pitch

1. BSB
Pitch On My Magazine

2. What is the magazine going to
be about?
 It will be based on the music genre of ‘chill-out’
music! This genre is not very famous but it is
hugely promoted on music sites such as
Soundcloud and Spotify. An examples of this
sort of music is Robin Schulz with Waves,
alone a very famous song. It is vastly growing
in popularity due to the power of the internet.
Therefore I think it would be a good genre to
base the magazine on. The magazine will be
about upcoming artists, new big songs and
upcoming events and festivals.


3. What audience will it
address?
 Mainly people who use the internet to find
their sources of music. E.g. Soundcloud,
Spotify! Also people who enjoy particularly
this genre of music as well as enjoy
discovering new songs and artists they will
enjoy. Usually this involves the younger
generation from an age rage of teens to
late thirties, it appeals to both genders as
well.

4. What music styles will be
involved?
 Tropical House, Chill-out, Chill-step, Deep House,
Ambient, Garage, Lounge and UK Bass. All of
these are not very famous genres of music on
their own but together can attract wide
audiences. For example MrSuicideSheep, The
Sound You Need and Majestic Casual are the
three most popular promotion channels of this
sort of music and together have a total
subscriber amount of 6,194,659 and a total
view count on Youtube of 1,491,416,831! Yet
there is not a magazine still for this music
genre!

5. What will be the gap in the
market it exploits? What is going
to be your UNIQUE SELLING POINT?
 There is no other known magazine source of this kind
of music genre. The Unique Selling Point could
become that I use Majestic Casual, a promotion
channel on YouTube, to do a partnership with them
and the magazine. I could use parts of the channel in
the magazine, such as the logo, fonts, colours,
slogans and images! Because Majestic Casual is very
famous and has around one and half million
subscribers this would attract them as the channel
would let them know about the magazine.

6. What will be the preliminary
name for the magazine, and the
models of address in terms of
colour font, voice etc.
 I was thinking of possibly using the name ‘Majestic Casual’
as the name for the magazine as that would attract many
viewers or subscribers of the YouTube channel to read it!
Models of address; for colour would be related to the
main colours of the channel which are white, fonts would
vary but the title would be in a similar font to the channel.

7. Here is a link to
MrSuicideSheep
 https://www.youtube.com/user/MrSuicideSh
eep