Prototyping er tæt forbundet med udviklingen af nye digitale produkter og services. Det handler om at teste og skabe sikkerhed for et produkt, før man bygger det færdigt. På det seneste oplever vi, at værktøjerne til vores 'testlaboratorium' har ændret sig markant - der er kommet flere muligheder og det handler om at kunne navigere i dem efter behov. Hvornår er den håndtegnede prototype mest effektiv? Hvad kan man bruge Marvel og Sketch til i arbejdet med prototyping? Og hvordan kommer man i gang med de mange forskellige prototype-værktøjer?

1. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
TOOLS FOR INSIGHTS
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 1

2. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
Tools f
or insi
g htsWIFI
1508guest
GUESTKODE
Jegvilonline
URL’S
1508.dk
slideshare.com/1508as
vimeo.com/design1508
facebook.com/company/1508-as
HASHTAG
#1508as
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 2

3. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER: TOOLS FOR INSIGHTS
HOW DO WE BUILD AN ‘IS THIS A
GOOD IDEA’- MACHINE?
Infrastructure
Proven ideas
14/04/16
P 3

4. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER: TOOLS FOR INSIGHTS
SO, WHAT’S INSIDE THE MACHINE?
Tools for insights
Proven ideas
14/04/16
P 4

5. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
WE RELY ON TESTED TOOLS AND
METHODS – AND ADAPT AS NEEDED.
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 5

6. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER: TOOLS FOR INSIGHTS
SOLUTIONS WILL BE FOUND THROUGH
HEAVY EXPERIMENTATION
14/04/16
P 6

7. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
THE FRAMEWORK – DESIGN THINKING
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 7
HUMAN VALUE FEASABILITY
BUSINESS
Can we make it?Do they want it?
Will we make it?

8. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
VALUE PROPOSITION DESIGN – HELPS
US DESIGN PRODUCT FIT
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 8
JOBS TO
BE DONE
PAINS
GAINS
PRODUCTS
& SERVICES
PAIN RELIEVERS
GAIN CREATORS

9. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
5 DAY DESIGN SPRINT (GOOGLE
VENTURE) - HELPS US STAY ON TRACK
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 9
DAY 1 DAY 2 DAY 3 DAY 4 DAY 5
UNDERSTAND IDEA DECIDE BUILD TEST

10. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER: TOOLS FOR INSIGHTS
TANGIBILITY IS KEY
14/04/16
P 10

11. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
Prototyping
The practice of building quick,
inexpensive and rough study models
to learn about the desirability,
feasibility and viability of of
alternative value propositions and
business models.
PROTOTYPES ARE THE KEY TO GET
INSIGHTS
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 11

12. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER: TOOLS FOR INSIGHTS
PROTOTYPING MEANS WE GAIN INSIGHTS FROM
TESTING - INSTEAD OF LONG TERM ANALYSIS
Analysis
Hypothesis
Build
prototype (MVP)
Launch
Learn from insights
14/04/16
P 12
Recommendation

13. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
THERE IS AN ENORMOUS AMOUNT OF
TOOLS – AND MORE EVERYDAY …
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 13

14. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HERE IS OUR FAVOURITE TOOLS FOR
GAINING INSIGHTS
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 14
Analysis
Hypothesis
Build
prototype (MVP)
Launch
Learn from insights
Recommendation
SURVEYS
ANALYTICS
VALUE
PROPOSITION
CANVAS
HOW MIGHT
WE SQUARE
SPACE
MARVEL
TEACHABLE
SIGNUPS
SURVEYS
ATTENDEES
TYPEFORM
DESK-
RESEARCH
TEST CARD
INTERVIEWS
LANDING
PAGE
LEARNING
CARDS

15. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
SKAT
SERVICES IN THE MAKING
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 15

16. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HELPING SKAT GET TO MARKET FASTER
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 16

17. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
WE KEEP LEARNING – EVEN AFTER
LAUNCH
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 17

18. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
AN EXAMPLE FROM SKAT - NEMID
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 18

19. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
IS THIS SAFER? - A QUICK SURVEY
IS NEEDED
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 19

20. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
A QUICK TYPEFORM SURVEY SHARED ON
LINKEDIN
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 20

21. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
THE INSIGHT FROM A QUICK TYPEFORM
SURVEY SHARED VIA LINKEDIN
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 21

22. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
More digits is intended to up
security, but it seems like that’s
not the case – That’s a valuable
learning!
Meanwhile at SKAT…
INSIGHT 1
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 22

23. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
WE MADE MORE THAN 60 PROTOTYPES
IN MARVEL
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 23

24. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
BEGIN WITH SKETCHES TO SAVE TIME
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 24
Interactions
Flows
(To be)
Flows
(To be)
Scenarios
(As is)

25. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
THEN WE CREATE ARTBOARDS IN THE
APPLICATION CALLED “SKETCH”
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 25

26. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
WE STITCH ARTBOARDS TOGETHER IN
MARVEL TO TEST
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 26

27. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
WE TEST PROTOTYPES IN MULTIPLE
WAYS
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 27
Thursday’s demo
(Internal)
Surveys
(Panels)
User tests
(Panels)

28. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
SKAT PANELS – YES, PEOPLE REALLY
WANT TO HELP
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 28
708 users
Business panel
4817 users
Public panel

29. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
WE LET USERS TEST PROTOTYPES IN
ORDER TO LEARN
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 29

30. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
WE SHARE OUR INSIGTHS WITH THE
TEAM AT HOME
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 30

31. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
Yes NemId a pain but when it come
to personal info and big sums of
money then NemId is a benefit to
encourage trust rather than a
problem.
So what happened after that…
INSIGHT 2
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 31

32. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
IT’S ALWAYS A NEGOTIATION
DEPENDING ON THE SITUATION
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 32
CLUMSY
ANNOYING
OUT DATED
SAFE
BELIEVABLE
TRUSTWORTHY

33. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
Don’t assume – test and learn.
There’s always people how would
like to help = User panels.
Typeform is fast, free and easy to
use on both mobile/desktop.
Marvel lets users try a concept in
the right context. It’s free, easy
and very helpful, but has
limitations.
TIPS
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 33

34. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
FLAGDAGE
HOW WE HELP OPTIMIZE
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 34

35. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
GOOGLE ANALYTICS INSIGHTS TELL US
THAT FLAGDAGE IS ACTUALLY VERY
POPULAR INFORMATION
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 35
Slotsholmsgade 10
1216 København K.
Telefon 7226 8400
Telefax 3393 3510
www.justitsministeriet.dk
jm@jm.dk
Officielle flagdage 2016
1. januar Nytårsdag.
5. februar Hendes Kongelige Højhed Kronprinsesse Ma-
rys fødselsdag.
6. februar Hendes Kongelige Højhed Prinsesse Maries
fødselsdag.
25. marts Langfredag. Der flages på halv stang hele
dagen.
27. marts Påskedag.
9. april Besættelsesdagen. Der flages på halv stang til
kl. 12.00, herefter på hel stang.
16. april Hendes Majestæt Dronningens fødselsdag.
29. april Hendes Kongelige Højhed Prinsesse
Benediktes fødselsdag.
5. maj Befrielsesdagen og Kristi Himmelfartsdag.
15. maj Pinsedag.
26. maj Hans Kongelige Højhed Kronprins Frederiks
fødselsdag.
Lovafdelingen
Dato: 4. december 2015
Kontor: Lovkvalitetskontoret
Sagsnr.: 2015-155-0077

36. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
Yes, it seems a lot of users are
interested in knowing when to put
the flag up.
…Now, let’s put ourselves in the
users shoes…
INSIGHT 1
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 36

37. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
JOBS TO
BE DONE
PAINS
GAINS
DOES THIS INFORMATION REALLY HELP
YOU? THERE’S MORE PAINS THAN
GAINS
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 37
XX
XX
XX
XX
XX

38. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
HOW MIGHT WE ADD VALUE AND ENSURE
THE USER ALWAYS PUT UP THE FLAG
ON THE RIGHT DAY – AND TAKE IT
DOWN AGAIN IN TIME
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 38

39. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
WE COULD TEST BY BUILDING AN APP
WITH REMINDERS, WIND,
TEMPERATURE, INFO, ETC..
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 39

40. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
...OR A SCHEDULE ON THE WEBSITE..
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 40

41. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
…OR PICK UP A PHONE AND CALL
OURSELVES...
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 41

42. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
…NO. LETS MAKE AN MVP & JUST TEST
THE CORE VALUE PROPOSITION – DO
IT FAST & CHEAP TO SEE IF IT’S A
GOOD IDEA
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 42

43. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
COLLECT SIGNUPS WITH SQUARESPACE
AND FAKE THE SERVICE
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 43

44. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
Get insights fast – positive and
negative.
DIY if you can.
Squarespace is easy to use and
helps with “signups”, “design”
“payment” etc.
TIPS
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 44

45. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
BUSINESS
SKETCHING
A 1508 PRODUCT IN THE MAKING
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 45

46. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
CLIENTS AND COLLEAGUES STARTED
ASKING “HOW DO YOU DO THAT THING
WITH SKETCHES?”
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 46

47. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
MORGENBOOSTER - A FRAMEWORK FOR
TESTING NEW IDEAS AND PRODUCTS
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 47

48. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
Check!
Yes, people are interested in
Business Sketching – at least when
it’s a free talk.
…But is it a product we can sell?
INSIGHT 1
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 48

49. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
GET PEOPLE TO REACT AND SIGN UP
FOR THE PRODUCT
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 49

50. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
TEST THE PRODUCT – A REAL LIFE
PROTOTYPE
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 50

51. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
Yes, people are interested paying
to learn Business Sketching as a
traditional course – 3 hours –
teacher and lots of tasks.
…But was it a one off? Is the
audience bigger than one 3 hour
course at 1508?
INSIGHT 2
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 51

52. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO

53. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
It is not a one off. I taught a
lot of companies and
organisations.
People keep wanting to learn
Business Sketching - and pay for
it.
…Hm, can we make it a digital
product?
INSIGHT 3
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 53

54. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
TIME TO GET A BIT MORE SERIOUS
AND LOOK AT PRODUCT FIT
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 54
JOBS TO
BE DONE
PAINS
GAINS
PRODUCTS
& SERVICES
PAIN RELIEVERS
GAIN CREATORS

55. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
CUSTOMER PROFILE: BUSINESS
SKETCHING
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 55
JOBS TO
BE DONE
PAINS
GAINS I CAN SKETCH
COMMUNICATE
AND SELL
IDEAS
LOOK GOOD IN
FRONT OF
COLLEAGUES,
BOSS,
CLIENTS…
SHARE IDEAS
I FEEL STUPID
I CANT DRAW
IT IS
DIFFICULT TO
LEARN
I DON’T HAVE
TIME TO LEARN
MY SKETCHES
ARE UGLY
GET PAY RISE
SELL IDEAS
GET
RECOGNITION
LEAD
EFFECTIVE
MEETINGS

56. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
VALUE MAP: BUSINESS SKETCHING
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 56
PRODUCTS
& SERVICES
PAIN RELIEVERS
GAIN CREATORS
ONLINE COURSE
STRUCTURED
PROGRESS
FACE TO FACE
COURSE
DOWNLOAD E-
BOOK
ONLINE
SPARRING
ONE APPLE A
DAY
SHORT AND
CONCISE
CONTENTPRACTICAL
CHUNKS
FEEDBACK
STEP BY STEP
INSTRUCTION
COMMON VISUAL
LANGUAGE
DEVELOP IDEAS

57. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 57
MORGENBOOSTER: TOOLS FOR INSIGHTS
Fill out test card.
This is what we wanted to test.
So we build a landing page for
the new digitial product.
TEST CARD
To verify that, we will… build a landing
page with a signup to newsletter
And measure… how many signups we get to the
course
We are right if… more than 50 signs up
We believe that… by making an online course
with videos people can learn Business
Sketching
Hypothesis test

58. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
CREATE A LANDING PAGE OUTLINING
YOUR IMAGINED VALUE PROPOSITION -
WITH A CALL TO ACTION TO SIGN UP
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 58

59. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
OUR LANDING PAGE OUTLINING THE
VALUE PROPOSITION
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 59
Why sketching
Who is it for
Social proof
What you get out of it
Curriculum
Social proof
Social proof
Your instructor
Frequently asked questions
What + video
Sign up

60. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
USE MAILCHIMP TO CAPTURE INSIGHTS
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 60

61. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
Yes, more than 60 people signed up
to the mailing list.
Right, we need to make a real mvp!
INSIGHT 4
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 61

62. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
TIME TO CREATE CONTENT FOR THE
MVP
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 62

63. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
A WHITE LABEL PRODUCTS SAVES YOU
TIME AND MONEY ON DEVELOPMENT.
HERE TEACHABLE.COM
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 63

64. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
Please check it out
bit.do/business-sketching
WE ARE LAUNCHING THE BUSINESS
SKETCHING MVP NEXT WEEK
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 64

65. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
So what we learned…
• Realize evidence trumps opinion
• Learn fast
• Test early refine later
• Remind yourself regularly “it is
an experiment”
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 65

66. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
TAKEAWAY
OUR TOOLS FOR
INSIGHTS
METHOD CARDS TO INSPIRE YOU
MORGENBOOSTER: TOOLS FOR INSIGHTS 14/04/16
P 66

67. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 67
MORGENBOOSTER: TOOLS FOR INSIGHTS
Paper Sketches
How
Rapidly sketch ideas, layout and
evaluate interaction design and
concepts for flows.
Why
This is a good way to quickly
organize, articulate and
visualize design ideas and
concepts.
When
Early in project to develop
ideas, explain and convince
others about your idea.
Tips
• Use black pens on paper – fits
into the scanner or put on wall
• Use “Pop” app if need to stich
together

68. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 68
MORGENBOOSTER: TOOLS FOR INSIGHTS
Social Media
How
Create posts containing a call to
action - link to survey,
landingpage etc.
Why
To generate traffic to your
prototype to get insights.
When
All through a project, but most
valuable in the early stages to
attract people to your survey,
landingpage or prototype.
Tips
• Don’t spam your network
• Keep it short. Don’t ask to
much of your network
• Get answers on small problems
or questions

69. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 69
MORGENBOOSTER: TOOLS FOR INSIGHTS
Morgenbooster talk
How
Schedule a Talk and invite
potential customers to sign up.
Why
To test the appetite for a new
product before making it. Does
anyone sign up?
When
Right in the beginning when you
have an idea for a new product.
Tips
• Activate the audience in the
talk
• Give them tasks to do
• Seek feedback
• Track how many see video and
slides afterwards

70. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 70
MORGENBOOSTER: TOOLS FOR INSIGHTS
Experience Prototype
How
Quickly prototype a concept using
available materials and use it to
learn from a simulation of the
experience using the product.
Why
This is useful for revealing
unanticipated issues or needs, as
well as evaluating ideas.
When
Early in the process. Don’t be
afraid that it’s not perfect.
That why you’re doing it – to
learn and make it better.
Tips
• Plan it carefully
• Act it out

71. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 71
MORGENBOOSTER: TOOLS FOR INSIGHTS
Landing page
How
Landing pages can be created
easily and fast with Squarespace,
Webflow, Wix, etc. It’s all drag
n’ drop.
Why
A landing page is a great way to
explain and test you idea. You
want to know if there’s need for
what you’re making.
When
Test your value proposition early
on and learn from the insights
you get. Use for instance a
signup flow
Tips
• Include a call to action so you
can measure signups.
• It should look real, but don’t
spend to much time on making it
perfect.

72. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 72
MORGENBOOSTER: TOOLS FOR INSIGHTS
Newsletter
How
Once you get signups you should
keep your users informed.
Mailchimp can be used to send out
emails to your email-list.
Why
If users signed up to your idea
it means they are interested..
keep them up to date or involve
them in the process.
When
Use mailing list to track
interest in your landing page of
your product or to recruit test
users.
Tips
• Don’t tire out your subscribers
• Include content to empower them

73. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 73
MORGENBOOSTER: TOOLS FOR INSIGHTS
Prototyping tool
How
A prototyping tool can turn your
ideas into and interactive
prototype for desktop, iWatch,
smartphones and tablets.
Why
Always test in the right context.
Let people experience your idea
and be sure to observe and ask
questions.
When
Once you have identified the flow
and before you start development.
Tips
• Create short flows/
experiments, never a whole
concept
• With a free account you can
have as many projects you like
for free

74. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 74
MORGENBOOSTER: TOOLS FOR INSIGHTS
Demo days
How
Gather the entire team and demo
the prototype on a big screen.
Gather feedback from everyone.
Why
Feedback from different
perspectives will often shine a
light on problems you haven’t
seen yourself.
When
Do it as often as you can because
you don’t know everything!
Tips
• Make sure there’s team-members
with other skills than yours
• Let someone else than you demo
it to see if it’s understood

75. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 75
MORGENBOOSTER: TOOLS FOR INSIGHTS
Online panel
How
Ask your first ”sign ups” for
instance. There are always people
who would like to help.
Why
Users are a valuable resource.
Organize them in a panel and use
them for surveys, tests and
interviews.
When
A panel can be used for different
purposes through out the entire
process, even after launch.
Tips
• Make the users feel special
• You can never get to may users
in a panel

76. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 76
MORGENBOOSTER: TOOLS FOR INSIGHTS
Surveys
How
Ask a series of targeted
questions in order to ascertain
particular characteristics and
perception of users. Create
surveys quick and easy by “drag &
drop” method. We use Typeform to
design, distribute and analyse
your surveys with Typeform.
Why
This is a quick way to elicit
answers form a large number of
people.
When
Whenever you need quantitative
data to move forward.
Tips
• Avoid questions about the
future because what they say
might not be what they do

77. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 77
MORGENBOOSTER: TOOLS FOR INSIGHTS
Interviews & User tests
How
Ask your users to perform a task
using the prototype. While they
do it, get them to talk a loud
and observe what they do.
Why
Get users to react to your
prototype. The Prototype must
look real to get best results.
When
Do in the beginning to establish
needs in you target group. Do in
every sprint to find answers to
your sprint question.
Tips
• Use social media or your panel
to find participants
• Give participants a small gift
as thank you

78. 1508™
ALWAYS IN LOVE
WITH WHAT WE DO
14/04/16
P 78
MORGENBOOSTER: TOOLS FOR INSIGHTS
White label product
How
Find the right tool that fits
your need. Google is your friend.
Why
You don’t have to build
everything yourself in order to
test out ideas. Find existing
services and see if you can
piggyback on them.
When
We needed a site where users can
signup and take video classes.
For that we are using teachable –
a framework suited for our needs.
Tips
• To get an overview of different
white labels out there you can
get a overview with
producthunt.com