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MORGENBOOSTER: EN EFFEKTIV DIGITAL
ORGANISATION
GODMORGEN!
MØD OS PÅ
LINKEDIN.COM/GROUPS/1508-89145
FACEBOOK.COM/1508DK
TWITTER.COM/1508AS
#MORGENBOOSTER
OPLÆGSHOLDER
KLAUS BUNDVIG, DIRECTOR OF BUSINESS DEVELOPMENT
KBU@1508.DK
CMS’ER
DEMOKRATISERER
KOMMUNIKATION>
ALLE KAN LEVERE
INDHOLD
VIVA LA REVOLUTION
MORGENBOOSTER: EN EFFEKTIV DIGITAL
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HER ER RESULTATET, VI MØDER…
MORGENBOOSTER: EN EFFEKTIV DIGITAL
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HER ER RESULTATET, VI MØDER…
MORGENBOOSTER: EN EFFEKTIV DIGITAL
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HER ER RESULTATET, VI MØDER…
MORGENBOOSTER: EN EFFEKTIV DIGITAL
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OFTE ER DET ET UDTRYK FOR BEHOV INDEFRA
MORGENBOOSTER: EN EFFEKTIV DIGITAL
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…HVOR DEN FYSISKE ORGANISATION AFSPEJLES 1:1 DIGITALT
MORGENBOOSTER: EN EFFEKTIV DIGITAL
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DER LÆGGES MANGE RESSOURCER I AT DEMOKRATISERE
INDHOLDSPRODUKTION
MORGENBOOSTER: EN EFFEKTIV DIGITAL
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HVILKET IKKE MODSVARER KRAVET TIL DIGITAL MANAGERS
MORGENBOOSTER: EN EFFEKTIV DIGITAL
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KAN VI DESIGNE EN
DIGITAL ORGANISATION
DER REELT BIDRAGER
TIL FORRETNINGEN?
SPØRGSMÅLET ER….
MORGENBOOSTER: EN EFFEKTIV DIGITAL
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PROBLEMET LIGGER TYPISK HER: OG DET ER EN TRANSFORMATIONSPROCES
MERE END DET ER EN INDHOLDSPROCES
MORGENBOOSTER: EN EFFEKTIV DIGITAL
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DET ER IKKE LÆNGERE
EN DRIFTSOPGAVE – NU
ER DET OGSÅ
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TRANSFORMATION
DET BETYDER, AT…
MORGENBOOSTER: EN EFFEKTIV DIGITAL
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NY ROLLE: DIGITAL
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DERFOR ER DER BEHOV FOR EN…
MORGENBOOSTER: EN EFFEKTIV DIGITAL
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SØGETRENDS PÅ ‘CHIEF DIGITAL OFFICER’
MORGENBOOSTER: EN EFFEKTIV DIGITAL
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CHIEF DIGITAL OFFICER
MORGENBOOSTER: EN EFFEKTIV DIGITAL
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CHIEF DIGITAL OFFICER
MORGENBOOSTER: EN EFFEKTIV DIGITAL
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http://www.cio.com/article/743421/Why_the_Chief_Digital_Officer_Role_Is_on_the_R
ise
PROCES (DRIFT)
+
UDVIKLING (R&D)
INDSIGT (INTELLIGENCE)
TRANSFORMATION
----------------------
RESULTATER
DET SKAL DEN DIGITALE ORGANISATION LEVERE
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HVAD KAN VI LÆRE AF
EN STARTUP?
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EN STARTUP ER IKKE
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AT BLIVE KLOGERE
MORGENBOOSTER: EN EFFEKTIV DIGITAL
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MINIMUM
VIABLE PRODUCT
MORGENBOOSTER: EN EFFEKTIV DIGITAL
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A Minimum Viable Product has just those features that allow the product to be deployed, and no more.
The product is typically deployed to a subset of possible customers, such as early adopters that are
thought to be more forgiving, more likely to give feedback, and able to grasp a product vision from an
early prototype or marketing information.
It is a strategy targeted at avoiding building products that customers do not want, that seeks to maximize
the information learned about the customer per dollar spent. "The minimum viable product is that version
of a new product which allows a team to collect the maximum amount of validated learning about
customers with the least effort."
http://en.wikipedia.org/wiki/Minimum_viable_product
MORGENBOOSTER: EN EFFEKTIV DIGITAL
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LEAN START UP PROCESSEN
The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and
then learn whether to pivot or persevere. All successful startup processes should be geared to accelerate
that feedback loop.
http://theleanstartup.com/principles
DEN STORE UDFORDRING
MORGENBOOSTER: EN EFFEKTIV DIGITAL
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MULIGHED: BYG ET INDSIGTSLABORATORIUM OG FÅ VIDEN OM BRUGERNE
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MORGENBOOSTER: EN EFFEKTIV DIGITAL
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9. APRIL 2014
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Effektiv Digital Organisation / Morgenbooster / 26. marts 2014