123 Web Design Bournemouth provides web design services, SEO, e-Commerce Solutions, web and software developments to enhance your business image and increase your customer base.

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Welcome
SEO - How to Set Up Navigation

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Navigation and Links
• Use the internal links within your website to add to overall
SEO
• Avoid using links that say 'click here' or 'follow this link'
• Use the primary keyword or keyphrase of the page you are
linking to

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How to Create Link
• Start by focusing on the primary keyword or keyphrases
you have targeted
• Use keyphrases as the 'anchor text' for your link to that
page from main navigation

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Things to Consider
• You don't have to use the exact same anchor text from every
page on website
• You can use variants of the phrase
• But the variants should always be highly relevant to the
page you are linking to

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Other Reminders..
• For instance, you have a page on your site where you sell
green umbrellas
• So 'green umbrellas', 'buy green umbrellas'
• Perfectly acceptable variations to use in your anchor text
when linking to your page.

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Thank you
www.123webdesignbournemouth.co.uk
01202 23 77 99