Created by Ishwarkumar Teggi during the Marketing Internship by prof. Sameer Mathur, IIM,Lucknow.

1. What are the main
stages in developing
new product &
services??

2. Generating Ideas

3. It starts with search of ideas
Ideas can come from interacting
with various group

4. Demand-First innovation & Growth
• The Demand landscape
• The opportunity space
• The strategic blueprint

5. • Customers
• Scientist
• Engineers
• Employee
• Members
• Top Management

6. Never
• Assume that “ready to do” ideas found
outside are truly ready to go.
• Underestimate the internal resource
required
• Launch without a mandate from CEO

7. Interaction with employee
Employees can be source
of ideas for improving
production, Products and
Services.

8. Studying Competitions
Companies can find good ideas
by research of competitor
products.

9. Adopting Creativity Technique
• Attribute Listing
• Forced Relationship
• Morphological Analysis
• Reverse Assumption Analysis
• New Context
• Mind Mapping

10. Using Idea Screening
Overall
Probability
Of success
XXOverall
Probability of
Success
=
Probability
of
Technical
completion
Probability of
commercialization
of given technical
completions
X X
Probability of
Economic success
given
commercialization

11. Recap:
• Generating Ideas
• Best new product ideas are right in front of marketer eyes
• Demand first innovation and growth
• Interaction with others
• Interaction with employees
• Studying competitions
• Adopting creativity technique
• Using Idea screening

12. Credits:
• www.google.com
• www.flickr.com
• www.hdwallpapers.com

13. Created by:IshwarkumarTeggi,
Siddaganga InstituteofTechnology, Tumakuru
During anMarketing Internshipby
Prof. Sameer Mathur,
IIMLucknow.
(See:www.IIMInternship.com)