SlideShare ist ein Scribd-Unternehmen logo
1 von 31
CREATIVE THINKING
THINK OUT OF THE BOX
WHY
NECESSITY,
A
NOT
LUXURY
CREATIVE THINKING
FOR OUR
DIGNITY
AS HUMAN BEINGS
WHICH BOX?
A BOX WITH BOUNDARY
WITHIN OUR MINDS
BETWEEN
ANDWHAT WE
KNOW
WHAT WE HAVEN’T
THOUGHT ABOUT
INITIAL CONDITIONS: GENITIC HERITAGE
BOUNDARY CONDITIONS: ENVIRONMENT
OUTSIDE IS INVISIBLE
HOW?
ADD SOME SPICE
THINK!
IRRELEVANT
ABSURD
DIVERGENT
SOMETHING
WHERE TO
GO?
LONG THINKING
LOOK FOR ALTERNATIVES
NOT
THE CORRECT ANSWER
RESIST
GOING BACK
WHAT IS IT’S
LOOK FOR THE MATCH
BETWEEN
THE NEW
IDEA
AND OUR INTIAL
FOCUS
YOUR IDEA
CAN SOLVE ANOTHER PROBLEM,
WHICH WAS NOT YOURS
NOTICE THE DIFFERNCE
WHEN?
FLEXIBLE ENVIRONMENT
NOW, START
THINKING
OUT OF THE BOX
CREATED BY:
- Arushi Agrawal
IIT Kanpur,
during an internship by
Prof. Sameer Mathur, IIM Lucknow

Weitere ähnliche Inhalte

Andere mochten auch

Significance Of Body Language
Significance Of Body LanguageSignificance Of Body Language
Significance Of Body LanguageSameer Mathur
 
Find out more about who we are!
Find out more about who we are!Find out more about who we are!
Find out more about who we are!Irene Padrón
 
What are some core marketing concepts
What are some core marketing conceptsWhat are some core marketing concepts
What are some core marketing conceptsSameer Mathur
 
The NHS Five Year Plan-Rachael Addicott presentation
The NHS Five Year Plan-Rachael Addicott presentationThe NHS Five Year Plan-Rachael Addicott presentation
The NHS Five Year Plan-Rachael Addicott presentationmckenln
 
How do-marketers-identify-and-analyze-competiton
How do-marketers-identify-and-analyze-competitonHow do-marketers-identify-and-analyze-competiton
How do-marketers-identify-and-analyze-competitonSameer Mathur
 
What is a brand, and how does branding work?
What is a brand, and how does branding work?What is a brand, and how does branding work?
What is a brand, and how does branding work?Sameer Mathur
 
What is the scope of marketing
What is the scope of marketingWhat is the scope of marketing
What is the scope of marketingSameer Mathur
 
What are brands good for
What are brands good forWhat are brands good for
What are brands good forSameer Mathur
 
Brand differentiation
Brand differentiationBrand differentiation
Brand differentiationSameer Mathur
 
How should sales promotion decisions be made?
How should sales promotion decisions be made?How should sales promotion decisions be made?
How should sales promotion decisions be made?Sameer Mathur
 
Brands versus private labels: Fighting to win
Brands versus private labels: Fighting to winBrands versus private labels: Fighting to win
Brands versus private labels: Fighting to winSameer Mathur
 

Andere mochten auch (19)

Significance Of Body Language
Significance Of Body LanguageSignificance Of Body Language
Significance Of Body Language
 
Creative Thinking
Creative ThinkingCreative Thinking
Creative Thinking
 
Tema 3
Tema 3Tema 3
Tema 3
 
Find out more about who we are!
Find out more about who we are!Find out more about who we are!
Find out more about who we are!
 
What are some core marketing concepts
What are some core marketing conceptsWhat are some core marketing concepts
What are some core marketing concepts
 
The NHS Five Year Plan-Rachael Addicott presentation
The NHS Five Year Plan-Rachael Addicott presentationThe NHS Five Year Plan-Rachael Addicott presentation
The NHS Five Year Plan-Rachael Addicott presentation
 
Suvasakti Patanaik
Suvasakti PatanaikSuvasakti Patanaik
Suvasakti Patanaik
 
Informatica
InformaticaInformatica
Informatica
 
How do-marketers-identify-and-analyze-competiton
How do-marketers-identify-and-analyze-competitonHow do-marketers-identify-and-analyze-competiton
How do-marketers-identify-and-analyze-competiton
 
What is a brand, and how does branding work?
What is a brand, and how does branding work?What is a brand, and how does branding work?
What is a brand, and how does branding work?
 
What is the scope of marketing
What is the scope of marketingWhat is the scope of marketing
What is the scope of marketing
 
What are brands good for
What are brands good forWhat are brands good for
What are brands good for
 
Brand differentiation
Brand differentiationBrand differentiation
Brand differentiation
 
Trabajo solar
Trabajo solarTrabajo solar
Trabajo solar
 
How should sales promotion decisions be made?
How should sales promotion decisions be made?How should sales promotion decisions be made?
How should sales promotion decisions be made?
 
Gino sa
Gino saGino sa
Gino sa
 
Jass Teaching character references
Jass Teaching character referencesJass Teaching character references
Jass Teaching character references
 
V.Rajesh
V.RajeshV.Rajesh
V.Rajesh
 
Brands versus private labels: Fighting to win
Brands versus private labels: Fighting to winBrands versus private labels: Fighting to win
Brands versus private labels: Fighting to win
 

Ähnlich wie Think out of the box

How to get out of the box
How to get out of the boxHow to get out of the box
How to get out of the boxSameer Mathur
 
Thinking out of the box
Thinking out of the boxThinking out of the box
Thinking out of the boxSameer Mathur
 
Think outside the box
Think outside the boxThink outside the box
Think outside the boxSameer Mathur
 
Thinking out of-the box by Giovanni Corazaa
Thinking out of-the box by Giovanni CorazaaThinking out of-the box by Giovanni Corazaa
Thinking out of-the box by Giovanni CorazaaVaishnavi Ketharnathan
 
Foundations Of Knowledge
Foundations Of KnowledgeFoundations Of Knowledge
Foundations Of Knowledgesusanwrege
 
Disruptive perception
Disruptive perceptionDisruptive perception
Disruptive perceptionLandor
 
Creative thinking - How to get out of the box?
Creative thinking - How to get out of the box?Creative thinking - How to get out of the box?
Creative thinking - How to get out of the box?Sameer Mathur
 
The creative and innovative analyst
The creative and innovative analystThe creative and innovative analyst
The creative and innovative analystNexer Digital
 
Out of the box thinking
Out of the box thinkingOut of the box thinking
Out of the box thinkingSameer Mathur
 
Asn1.2 creative thinking how to get out of the box and generate ideas- giov...
Asn1.2 creative thinking   how to get out of the box and generate ideas- giov...Asn1.2 creative thinking   how to get out of the box and generate ideas- giov...
Asn1.2 creative thinking how to get out of the box and generate ideas- giov...Sameer Mathur
 
Creative thinking by Giovanni Corazza
Creative thinking by Giovanni CorazzaCreative thinking by Giovanni Corazza
Creative thinking by Giovanni CorazzaSameer Mathur
 
How to think out of the box
How to think out of the boxHow to think out of the box
How to think out of the boxSameer Mathur
 
Out of the box thinking
Out of the box thinkingOut of the box thinking
Out of the box thinkingSameer Mathur
 
GENN001 Humanities Lec. 4
GENN001 Humanities Lec. 4GENN001 Humanities Lec. 4
GENN001 Humanities Lec. 4Esmail Bialy
 

Ähnlich wie Think out of the box (20)

think outside the box
think outside the boxthink outside the box
think outside the box
 
Creative thinking
Creative thinkingCreative thinking
Creative thinking
 
How to get out of the box
How to get out of the boxHow to get out of the box
How to get out of the box
 
Thinking out of the box
Thinking out of the boxThinking out of the box
Thinking out of the box
 
Think outside the box
Think outside the boxThink outside the box
Think outside the box
 
Thinking out of-the box by Giovanni Corazaa
Thinking out of-the box by Giovanni CorazaaThinking out of-the box by Giovanni Corazaa
Thinking out of-the box by Giovanni Corazaa
 
Foundations Of Knowledge
Foundations Of KnowledgeFoundations Of Knowledge
Foundations Of Knowledge
 
Disruptive perception
Disruptive perceptionDisruptive perception
Disruptive perception
 
Creative thinking - How to get out of the box?
Creative thinking - How to get out of the box?Creative thinking - How to get out of the box?
Creative thinking - How to get out of the box?
 
The creative and innovative analyst
The creative and innovative analystThe creative and innovative analyst
The creative and innovative analyst
 
Out of the box thinking
Out of the box thinkingOut of the box thinking
Out of the box thinking
 
Asn1.2 creative thinking how to get out of the box and generate ideas- giov...
Asn1.2 creative thinking   how to get out of the box and generate ideas- giov...Asn1.2 creative thinking   how to get out of the box and generate ideas- giov...
Asn1.2 creative thinking how to get out of the box and generate ideas- giov...
 
Creative thinking by Giovanni Corazza
Creative thinking by Giovanni CorazzaCreative thinking by Giovanni Corazza
Creative thinking by Giovanni Corazza
 
How to think out of the box
How to think out of the boxHow to think out of the box
How to think out of the box
 
Assignment 1 (2)
Assignment 1 (2)Assignment 1 (2)
Assignment 1 (2)
 
CriticalThinking
CriticalThinkingCriticalThinking
CriticalThinking
 
Out of the box thinking
Out of the box thinkingOut of the box thinking
Out of the box thinking
 
GENN001 Humanities Lec. 4
GENN001 Humanities Lec. 4GENN001 Humanities Lec. 4
GENN001 Humanities Lec. 4
 
Creative thinking
Creative thinkingCreative thinking
Creative thinking
 
No box required
No box requiredNo box required
No box required
 

Mehr von Sameer Mathur

Brands vs private labels
Brands vs private labelsBrands vs private labels
Brands vs private labelsSameer Mathur
 
Creative that cracks the code, Sameer Agarwal, HBR Article
Creative that cracks the code, Sameer Agarwal, HBR ArticleCreative that cracks the code, Sameer Agarwal, HBR Article
Creative that cracks the code, Sameer Agarwal, HBR ArticleSameer Mathur
 
Internship under prof. sameer mathur
Internship under prof. sameer mathurInternship under prof. sameer mathur
Internship under prof. sameer mathurSameer Mathur
 
preserve the Luxury or Extend the Brand?
preserve the Luxury or Extend the Brand?preserve the Luxury or Extend the Brand?
preserve the Luxury or Extend the Brand?Sameer Mathur
 
Marketing management
Marketing management Marketing management
Marketing management Sameer Mathur
 
Marketing Management
Marketing ManagementMarketing Management
Marketing ManagementSameer Mathur
 
Marketing Management
Marketing ManagementMarketing Management
Marketing ManagementSameer Mathur
 
Harvard Business review what are brands good for
Harvard Business review what are brands good forHarvard Business review what are brands good for
Harvard Business review what are brands good forSameer Mathur
 
What are brands good for?
What are brands good for? What are brands good for?
What are brands good for? Sameer Mathur
 
Saxonville sausage company
Saxonville sausage companySaxonville sausage company
Saxonville sausage companySameer Mathur
 
Mednet.com Confronts "Click-Through" Competition
Mednet.com Confronts "Click-Through" CompetitionMednet.com Confronts "Click-Through" Competition
Mednet.com Confronts "Click-Through" CompetitionSameer Mathur
 
How can goods marketers improve customer support services-
How can goods marketers improve customer support services-How can goods marketers improve customer support services-
How can goods marketers improve customer support services-Sameer Mathur
 
How can we improve service quality
How can we improve service quality How can we improve service quality
How can we improve service quality Sameer Mathur
 
What are the new services realities ?
What are the new services realities ?What are the new services realities ?
What are the new services realities ?Sameer Mathur
 
How do we define and classify services, and how do they differ from goods
How do we define and classify services, and how do they differ from goods How do we define and classify services, and how do they differ from goods
How do we define and classify services, and how do they differ from goods Sameer Mathur
 
Consumer characteristic effects on buying behaviour
Consumer characteristic effects on buying behaviourConsumer characteristic effects on buying behaviour
Consumer characteristic effects on buying behaviourSameer Mathur
 
Consumer making buying decison
Consumer making buying decisonConsumer making buying decison
Consumer making buying decisonSameer Mathur
 

Mehr von Sameer Mathur (20)

Brands vs private labels
Brands vs private labelsBrands vs private labels
Brands vs private labels
 
Creative that cracks the code, Sameer Agarwal, HBR Article
Creative that cracks the code, Sameer Agarwal, HBR ArticleCreative that cracks the code, Sameer Agarwal, HBR Article
Creative that cracks the code, Sameer Agarwal, HBR Article
 
Internship under prof. sameer mathur
Internship under prof. sameer mathurInternship under prof. sameer mathur
Internship under prof. sameer mathur
 
Final presentation
Final presentationFinal presentation
Final presentation
 
preserve the Luxury or Extend the Brand?
preserve the Luxury or Extend the Brand?preserve the Luxury or Extend the Brand?
preserve the Luxury or Extend the Brand?
 
Marketing management
Marketing management Marketing management
Marketing management
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Harvard Business review what are brands good for
Harvard Business review what are brands good forHarvard Business review what are brands good for
Harvard Business review what are brands good for
 
What are brands good for?
What are brands good for? What are brands good for?
What are brands good for?
 
Saxonville sausage company
Saxonville sausage companySaxonville sausage company
Saxonville sausage company
 
The aquatred launch
The aquatred launchThe aquatred launch
The aquatred launch
 
Mednet.com Confronts "Click-Through" Competition
Mednet.com Confronts "Click-Through" CompetitionMednet.com Confronts "Click-Through" Competition
Mednet.com Confronts "Click-Through" Competition
 
Branding yoga
Branding yogaBranding yoga
Branding yoga
 
How can goods marketers improve customer support services-
How can goods marketers improve customer support services-How can goods marketers improve customer support services-
How can goods marketers improve customer support services-
 
How can we improve service quality
How can we improve service quality How can we improve service quality
How can we improve service quality
 
What are the new services realities ?
What are the new services realities ?What are the new services realities ?
What are the new services realities ?
 
How do we define and classify services, and how do they differ from goods
How do we define and classify services, and how do they differ from goods How do we define and classify services, and how do they differ from goods
How do we define and classify services, and how do they differ from goods
 
Consumer characteristic effects on buying behaviour
Consumer characteristic effects on buying behaviourConsumer characteristic effects on buying behaviour
Consumer characteristic effects on buying behaviour
 
Consumer making buying decison
Consumer making buying decisonConsumer making buying decison
Consumer making buying decison
 

Think out of the box