A buyer’s satisfaction is a function of the product’s perceived performance and the buyer’s expectations. Recognizing that high satisfaction leads to high customer loyalty, companies must ensure that they meet and exceed customer expectations.

1. CREATING CUSTOMER
VALUE AND CUSTOMER
RELATIONSHIPS

2. What is the lifetime value
of customers and how can
marketers maximize it?

3. Marketing is the art of attracting
and keeping profitable customers

4. Profitable Customer is customer that yields
a revenue stream exceeding by an
acceptable amount of the company’s cost
stream

6. Measurement Of Customer Lifetime Value

7. THANK YOU
Jaannasheen Singh
IIT(BHU) VARANASI
13155043