Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Aktuellste Beliebteste SlideShares

Sameer Mathur

What are the guidelines for effective brand building events

What are the steps required in developing an advertising program

What is brand equity?

What is a brand, and how does branding work?

What are the important brand architecture decisions in developing a branding strategy?

How is brand equity build, measured and managed?

How should business markets be segmented

Major trends with marketing intermediaries

Future of private label brands

Marketing decisions

Positioning and branding a small business

What are the requirements for effective segmentation

Brand differentiation

In what ways can a company divide a market into segments

How should a company choose the most attractive target markets

Developing and establishing an effective brand positioning

How do marketers identify and analyze competition

What is the lifetime value of customers, and how can marketers maximize it ?

What are the pros and cons of database marketing ?

What are customer value,satisfaction,and loyalty, and how companies deliver them?