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Marketing decisions

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Sameer Mathur
Sameer Mathur
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Marketing Decision for Retailers
Switch target markets by replacing inexpensive jewellery with high margin product Result - Zales lost it’s traditional customers without gaining any new ones
CHANNELS
PROCUREMENT • Demand Forecasting • Merchandise selection • Inventory Management • RFID systems • Advanced Analytics
• Offers wide array of products • Quality product at affordable price • Reward for loyal customers • Runs regular promotional schemes • Investment in technology
Other Factors • Services • Store atmosphere • Store activities and experiences
Created by: Mohd Wasil IIT Delhi During Internship by Sameer Mathur, IIM Lucknow

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Marketing decisions