effective marketing leads to higher customer value

3. Customer value is the benefit that a customer will get
from a product or service in comparison with its cost.
Purchasing energy efficient light
bulbs has a customer value of
saving money on electricity costs.

6. Is marketing only about
selling?

7. Marketing begins in the initiation
phase!
• Marketing actuates value creation and delivery.

8. The value chain effectively assists this
process.
The following illustration is an agri-value
chain; we can see how the final value of
the product is affected!
Increasing value

10. A firm’s success largely depends
upon the core business processes.

11. Companies nowadays outsource less
critical resources and instead
concentrate on the CORE
COMPETENCIES
• What are core
competencies?
• How does outsourcing
helps?

18. Conclusion:
• By adopting holistic marketing
approach we can:
1. audit the value chain
2. maximize value creation
3. Improve the delivery process
Thus improve CUSTOMER VALUE!

20. Disclaimer:
This presentation was created by Raminder
Singh, Thapar University under an internship
by Prof. Mathur, IIM Lucknow.
http://www.iiminternship.com/