managing personal communications interactive marketing

1. MANAGING
PERSONAL
COMMUNICATIONS
INTERACTIVE MARKETING

3. WHAT IS IT?
Interactive marketing is an evolving trend
in marketing where marketing has moved from a
transaction-based effort to a conversation

4. PROS OUTWEIGHING THE CONS!
ADVANTAGES DISADVANTAGES

5. SO WHICH INTERACTIVE MARKETING
COMMUNICATION OPTION SHOULD I CHOOSE?

6. WEB SITES

7. SEARCH ADS

8. DISPLAY ADS

9. E-MAIL

10. MOBILE MARKETING

11. CREDITS
 http://cdn.campaignbrief.com/assets_c/2011/12/lipton%202nd%
201-thumb-400x263-64389.jpg
 http://future-training.org/wp-content/uploads/confused1.jpeg
 http://imagescdn.tweaktown.com/news/3/6/36819_01_eff_urges_
websites_to_use_hsts_protocol_to_be_more_secure.jpg
 http://bullseyenj.com/wp-content/uploads/2011/07/pay-per-click-
advertising.gif
 http://www.ciitmaur.com/wp-content/uploads/2014/02/display-
ads.jpg
 https://www.higheredjobs.com/images/screenshots/sampleEmpAge
nt-shadow.jpg
 http://www.wardtechtalent.com/wp-
content/uploads/2014/07/Mobile-Advertising.jpg

12. DISCLAIMER
Created by Parul Chauhan, LSR DELHI, during an
internship by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com