Based on a HBR article by Julia Kirby

1. Creative that cracks the code

2. is a
way, in managing
Mass Communication,
To disseminate
message to build a
brand preference or
to educate people
about product

4. Advertising should be
Creative, persuading to
customer and have
a clever idea
at its core

5. 6 ways to create
Out standing
and
creative
ad campaigns

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7. Ads, include memes, are
Creative. People don’t
ignore subsequent
versions because they have
already seen original one
that’s the reason they
pay more attention
in first place

8. Wonderful Pistachios
campaign featuring
PSY was very
successful.
Due to that it
yielded a 233%
increases in
sales
Watch Here This Ad

9. Zandu Balm commercial featuring Malaika Arora in
meme of Munni Badnaam Hui song
Watch Here Zandu
Balm Ad

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11. Plenty of Ads are embedded in games
but gaming can be added in ads
The creative way to engage people
Coca Cola’s ad invited
viewers to
use their smart phones to catch
bottle caps flying in TV screen.
and if phone would catch
the cap
(through special game app) it
earns point

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13. “Crowdsourcing” is the process of getting
fresh or better ideas, usually online, collaborating with
the crowd of people.
Companies reward winning ideas
thus they get more engaged customers as well as
more creative options

14. “Daily twist” campaign
for Oreo cookies
Invited people to create
and vote for favorite
design.
This increased the sharing
of Oreo’s Facebook page
and sales as well

15. Pepsi launched an event during IPL
to create customer an TV commercial and if it
got selected it will be aired on TV
Watch Here Crash
the IPL

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17. Kia Motors America aired a fun little Ad for its Soul car,
It showed hamsters driving
a car and chilling in fun music.
Watch Here Kia Motors Ad

18. Vodafone also aired similar kind of advertising
featuring funny ZooZoos characters.
Each day the ZooZoos appeared in different
situations each depicting a
specific service that the Vodafone provide
Watch Here Vodafone
Zoo Zoo Ads

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20. Marks & Spencer is doing its shwopping
(shopping + swapping) campaign
which suggest that before you rush out to
buy, you choose something
from your closet to recycle
M&S make this easy through partnership with
Oxfam

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22. Neiman Marcus and Target
teamed up and decided to
advertise on ABC’s drama
series Revenge featuring
the same actress and theme
in its ad
Generally consumers have devices and desire
to filter out ads and skip. So if Ads are merged with contents
surrounding them it is hard to skip them.

23. Due to Chhota Bheem’s popularity many brand
Joined with it, producing mini ad series
Kellogg’s chocos
COCO with
Chhota Bheem
Watch Here "Coco and
Chhota Bheem"

24. Ways to make creative Ads
1. Variation on a Meme: Wonderful Pistachios
2. The Ad as a Game: Coca-Cola China
3. Collaborating with the crowd: Oreo Cookies
4. Just enough humor: Kia Motors America
5. A new social movement: Marks & Spencer
6. Ads that “Go Native”: Neiman Marcus & Target

25. Created by Khemendra Raj Pingoliya, IIT Kanpur
during an internship by Prof. Sameer Mathur, IIM
Lucknow.
www.IIMInternship.com