Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

What is a brand and how does branding work

How is brand equity built, measured and managed

Why business markets should be segmented

Ways in which a company can divide the market into segments.

Requirements for effective segmentation

Levels of market segmentation

How to choose the most attractive target markets.

What work do marketing channels perform

How can companies be responsible social marketers

How you should speak so that people listen

Speak effectively

Creative thinking

THINK OUT OF THE BOX - GIOVANNI CORAZZA

HOW TO SPEAK SO THAT PEOPLE WANT TO LISTEN

Creative thinking

Powerful sound

Your body language shapes who you are

How to speak so that people listen

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Thinking out of the box