7. Ideal customer 2nd gen. customer
Low risk Medium risk
• Low product investment • Low /med product
• Low marketing investment
1st
investment • Med /high marketing
offer
Slow death Tailoring the offer
Medium risk High risk
New • High product investment • High product investment
version • Low /med marketing • Low to medium
of 1st investment marketing investment
offer
Filling next logical need Sudden death
Invest
Ric Dragon, Dragon Search Marketing
11. Roger Courville
TheVirtualPresenter.com
twitter.com/1080Group
linkedin.com/in/rogerc
Image credits: The
THE
Nadya via Flickr http://www.flickr.com/photos/nadya/4771713805/ Virtual
VIRTUAL Presenter
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PRESENTER
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