Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Aktuellste Beliebteste SlideShares

Sameer Mathur

Internship Overview

Brand Positioning

Creative that cracks the code

Advertising's new medium human experience

Three questions you need to ask about your Brand

Polarizedbrands

Summary of my internship

Goodyear: The Aquatred Launch : Harvard Case Analysis

A BRAND IS FOREVER: A FRAMEWORK FOR REVITALIZING DEAD AND DECLINING BRANDS

GOODYEAR CASE-STUDY

Brand is Forever

Gino SA Distribution Channel Management

Gino SA

Goodyear-The Aquatred launch

A brand is forever

What are brands good for?

To what extent must the company adapt Its products and marketing program to each foreign country?

How Can Companies Evaluate And Select Specific Foreign Markets To Enter?

How should the company manage and organize its international activities?

How do marketers influence country-of-origin effects?