Some core marketing concepts

1. WHAT ARE SOME
CORE MARKETING
CONCEPTS?

2. NEEDS
Basic human requirements

4. WANTS
Specific objects that satisfy need

6. DEMANDS
Wants for specific products backed by an
ability to pay

7. Wants to
buy a
Mercedes
but buys a
Maruti
Suzuki

8. SEGMENTATIO
NDivision of Market on the basis of various parameter

10. Market Segment that presents greatest opportunity
TARGET
MARKETS

12. POSITIONING
Of a Market Offering in the minds of Target Buyers

14. OFFERINGS & BRANDS
A combination of Products, Services, Information
and Experiences

15. Every BRAND carries many ASSOCIATIONS in
people’s minds

16. VALUE
A combination of QUALITY, SERVICE & PRICE

18. SATISFACTION
A person’s judgement of a product’s
perceived PERFORMANCE in relationship to
EXPECTATIONS

20. MARKETING CHANNELS
Communication Channels
Distribution Channels
Service Channels

21. Communication
Channels

22. Distribution
Channels

23. Service
Channels

24. Raw materials Components
Finished
Product
Final
Buyer
SUPPLY CHAIN

25. COMPETITIO
NActual & Potential OFFERINGS & SUBSTITUTES
a buyer might consider

27. MARKETING
ENVIRONMENT
Task Environment
Broad Environment

28. TASK
ENVIRONMENT

29. BROAD
ENVIRONMENT

30. Thanks!

31. REFERENCES
http://thrivefarmers.com/wp-content/uploads/2013/09/process_chart.png
http://istesecht.com/food-images-18-cool-wallpapers-8937.html
http://www.bariatriccookery.com/wp-content/uploads/2014/09/water-and-jug.png
http://ec.europa.eu/education/news/2014/images/shutterstock_dragon_images_115746919.jpg
http://www.alumni.ucsd.edu/s/1170/forms/11405/74758/entertainment0802131322.jpg
http://www.applebees.com/~/media/2012_menu_images/Menu%20C/579x441/Beverages/Beverages_br
ewed_tea.jpg
http://resources.carsguide.com.au/styles/cg_hero_large/s3/dp/albums/album-4820/lg/mercedes-benz-
s350-gallery.jpg