Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

iim lucknow marketing management kotler nit calicut sameer mathur chapter 11 products initial price price companies ted talk marketing customer relationship out of the box speaking summer internship brands vs private labels hbr case branding yoga brand customer value marketing internship public speaking presentation julian treasure internship creative thinking divergent john a quelch; an outlook at indian private label hbr article private labels iim internship national brands garr reynolds brand extension haf bikram choudhury harvard business review harvard school tara stiles ma product mix product line guarantee warranty packaging marketing tools labeling ingredient brand cobrand characteristics of products product classification differentiation product design strategy database marketing customer loyalty lifetime value of customer communication giovanni corazza engaging creativity design thinking listening convergent out of box

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11.6 how can companies use packaging, labeling, warranties, and guarantees as marketing tools by vishnupriya aryabhumi copy

Vor 8 Jahren • 1723 Aufrufe

Sameer Mathur

Marketing management

Marketing & its concepts

Importance of marketing

11.4 how can a company build and manage its product mix and product lines by vishnupriya aryabhumi

11.6 how can companies use packaging, labeling, warranties, and guarantees as marketing tools by vishnupriya aryabhumi copy

11.5.how can companies combine products to create strong co brands or ingredient brands by-vishnupriya aryabhumi

11.3 why is product design important and what factors affect a good design by vishnupriya aryabhumi

11.2 how can companies differentiate product by_vishnupriya aryabhumi

11.1 what are the characteristics of products, and how do marketers classify products by vishnupriya aryabhumi

5) what factors affects the rate of diffusion and consumers adoption of newly launched products and services

4) what is the best way to manage the new product development process

3) what are the main stages in developing new products and services

INT2) what organizational structures and processes do managers use to overssee new product development

1) what challenges does a company face in develping new products and services

2.how companies price

1.consumer psychology

5.responding to a price change

4.initiating a price change

3.adapting the price

Prasid Mitra | How is strategic planning carried out at different levels of the organization