Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

How can companies differentiate products?

What are some core marketing concepts

What are the marketing management tasks

What are the new marketing realities

What are the types of market

What is a company's orientation towards marketplace

What is marketing and what is marketed

What are some of the core marketing concepts

differences in positioning and branding with a small business

Brand differentiation

Identifying and Analyzing competitors

develop and establish an effective positioning in the market

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Assignment 1 ppt1

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Assignment 1 ppt1

Your body language shapes who you are.

Creative, Out of the Box Thinking.

The power of storytelling by susan cloney

Creative thinking-getting out of the Box