Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
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Final presentation(Module #4)
1.
2. THS INTERNSHIP UNDER PROF SAMEER MATHUR
WAS A GREAT THING THAT HAPPENED TO ME .I HAD
THE OPPORTUNITY TO LEARN THE PRACTICAL
ASPECTS RIGHT FROM MAKING EFFECTIVE
PRESENTATIONS TO THEORTICAL ANALYSIS OF
CASE STUDIES .THIS HAS BEEN AN ENDURING BUT A
VERY FULFILING JOURNEY.
18. MERU CABS
âą AWARDED âBEST IT USERâ BY NASSCOM CNBC TV-18 FOR 2008/9/10
âą THIRD LARGEST RADIO TAXI COMPANY IN THE WORLD
âą THOUROUGHLY TRAINED DRIVERS FLUENT IN ENGLISH AND HINDI
âą USE OF GREEN FUEL IN ALL THE FLEETS
20. EUREKA FORBES
âą ASIA âS LARGEST DIRECT SALES ORGANIZATION I DOMESTIC AND INDUSTRIAL WATER
PURIFICATION SYSTEMS
âą OPERATES A FRANCHISEE MODEL FOR PACKAGED DRINKINGWATERWITH OVER 1500
SERVICE CENTERS AND OVER 5800 COMPANY TRAINED TECHNICIANS WHO VISIT
25000 HOMES TO ENSURE AFTER SALES SERVICE
23. VOLKSWAGEN VENTO
âą VOLKSWAGEN LAUNCHED A UNIQUE ADVERTISEMENT CAMPAIGN BY PUBLISHING A AUDIO DEVICE
DEVICE WHICH TALKED ABOUT THE NEW VOLKSWAGEN VENTO.
âą IT WAS ABLE TO CATCH THE ATTENTION OF THE AUDIENCE
28. THE âFOUR COMMANDENTSâ OF SOCIAL
MEDIA MARKETING
OFFER AND COMMUNICATE A CLEAR RELEVANT CUSTOMER PROMISE
BUILD TRUST BY DELIVERYING ON THAT PROMISE
DRIVE THE MARKET BY CONTINUALLY IMPROVING THE PROMISE
SEEK FURTHER ADVANTAGE BY INNOVATING BEYOND THE FAMILIER
29. THE CUSTOMER PROMISE
VIRGIN ATLANTIC
USES SOCIAL
MEDIA TO CHECK
THAT BRAND
PROMISE IS BOTH
UNDERSTOOD AND
RELEVANT
30. CUSTOMER TRUST
VAA IS BUILDING TRUST BY
COMMINCATING TO THE CUSTOMERS
DIRECTLY VIA SOCIAL MEDIA.VAA
MODIFIED ITS WEBSITE TO INCLUDE A
RAPID RESPONSE BUTTON TO
INCORPORATE REAL TIME TWITTER AND
FACEBOOK STREAMS
31. NNOVATION BEYOND THE FAMILIAR
VAA WON MANY INNOVATION AWARDS FOR ITS SERVICES LIKE
INFLIGHT ENTERTAINMENT AND PREMIUM ECONOMY CLASS
34. TAKEAWAY
KEEP YOUR EYE ON THE BALL
DONâT THROW OUT OF YOUR PLAYBOOK
USE SOCIAL MEDIA PRIMARILY FOR INSIGHT
STRIVE TO GO VIRAL BUT PROTECT THE BRAND
35. CREDITS
ALL THE IMAGES HEREBY USED IN THIS PRESENTATION ARE TAKEN FROM GOOGLE
IMAGES SEARCH. NO COPYRIGHT VIOLATION IS INTENDED
36. DISCLAIMER
THESE SLIDES ARE CREATED BY ANURAG VIJ DURING AN
INTERNSHIP UNDER THE GUIDANCE OF PROF SAMEER MATHUR
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