2. 2
Authorized by Salesforce
We are Authorized Sales and Service
partners across ASEAN. They wouldn’t
pick us if we weren’t awesome.
We Love Technology
We understand how CRM, Software
integration and Data Architecture
work in large companies. Legacy
applications don’t scare us either.
Low Cost Manpower
We can help you get more value from
your manpower by hosting an
operation in the Philippines.
How are we different from your everyday digital agency?
It is the “in thing” right now to have your own Digital Agency, and why not – you just need to
find somebody willing to pay you to play on their Facebook all day. We’re not that guy.
3. 3
We do three things really well
Online Marketing
(Retainer)
OBJECTIVE: Help medium sized
companies run an efficient online
marketing operation.
Search Engine Optimization
- On-site SEO optimization
- Conversion Rate Optimization
Content Marketing
- Content strategy
- Blogging
- Social content
Community Management
- Social Media Management
- Online PR / Influencer
management
- Promotions and competitions
- Social advertising
- Social lead generation
- Email marketing
Business Consulting
(Time & Material)
OBJECTIVE: Help large
organizations assimilate social
media into their business process.
Social Media Ops Design
- Objectives, metrics and KPIs
- Organization design
- Playbook design
Staff Augmentation
- Community Manager
- Reporting Analyst
Training
- Radian6 application training
- Report Analysis training
- Playbook training
Reporting
- Adhoc reporting
- Regular social listening reports
Marketing Software
(Subscription)
OBJECTIVE: Provide the best
online marketing and social
media software to large
organizations.
Salesforce
- Radian6
- Social Studio
- ExactTarget
Live Social Dashbaord
A dashboard per industry that
brands can subscribe to online,
and has everything they need to
know. See slide 4 for prototype
(UNDER DEVELOPMENT)
We work with medium sized companies to help them OUTSOURCE their online marketing
function, and with large companies to INTEGRATE social into their business process. Oh yes,
and we also have the world’s best marketing SOFTWARE.
4. 4
We do three things really well
Online Marketing
(Retainer)
OBJECTIVE: Help medium sized
companies run an efficient online
marketing operation.
Search Engine Optimization
- On-site SEO optimization
- Conversion Rate Optimization
Content Marketing
- Content strategy
- Blogging
- Social content
Community Management
- Social Media Management
- Online PR / Influencer
management
- Promotions and competitions
- Social advertising
- Social lead generation
- Email marketing
Business Consulting
(Time & Material)
OBJECTIVE: Help large
organizations assimilate social
media into their business process.
Social Media Ops Design
- Objectives, metrics and KPIs
- Organization design
- Playbook design
Staff Augmentation
- Community Manager
- Reporting Analyst
Training
- Radian6 application training
- Report Analysis training
- Playbook training
Reporting
- Adhoc reporting
- Regular social listening reports
Marketing Software
(Subscription)
OBJECTIVE: Provide the best
online marketing and social
media software to large
organizations.
Salesforce
- Radian6
- Social Studio
- ExactTarget
Live Social Dashbaord
A dashboard per industry that
brands can subscribe to online,
and has everything they need to
know. See slide 4 for prototype
(UNDER DEVELOPMENT)
We work with medium sized companies to help them OUTSOURCE their online marketing
function, and with large companies to INTEGRATE social into their business process. Oh yes,
and we also have the world’s best marketing SOFTWARE.
5. 5
Social Lead
Generation
There are many ways to drive traffic and
convert leads. We have a solid approach that is
proven successful in a post Panda, Penguin
and Hummingbird world.
Online Marketing: Overview
Paid
Advertising
Content
Marketing
Online PR &
Referral
On-Site
Optimization
6. 6
Megaworld is one of the largest property
development companies in the Philippines.
They had no online marketing and asked for
us to help.
CASE STUDY: Megaworld
After 6 months, on the BASIC pricing
package, this is what we achieved:
Website Results:
• 65 leads generated
• 58,121 unique people have visited your website
• 451,922 pages have been viewed
• Social media contributed to 63% of all website
traffic
• Organic search contributed to 8.5% of all website
traffic (growing steadily)
Social Media Results:
• 23.3 million impressions
• 229,000 unique impressions
• 245,500 interactions (likes, comments, shares)
• 21,500 fans
7. 7
CASE STUDY: Megaworld
And we had an overall positive impact on the
brand perception since we started.
Statistics:
242% increase in brand mentions
1.56% increase in positive sentiment
0.53%decrease in negative sentiment
Using Radian6 we tracked mentions of the Megaworld brand and sentiment back 3 years!
8. 8
Online Marketing: Pricing
SERVICE BENEFIT BASIC BUSINESS PRO
SEO Consulting Governance Yes Yes Yes
Reporting Governance Weekly Reports:
• Social Media
• Website
Monthly Reports:
• SEO Report
Weekly Reports:
• Social Media
• Website
Monthly Reports:
• SEO Report
Weekly Reports:
• Social Media
• Website
Monthly Reports:
• SEO Report
• Social Listening
Social Engagement Awareness 30 interactions/day 50 interactions/day 100 interactions/day
Social Page
Management
Awareness Facebook, Twitter, LinkedIn,
Google+,
Facebook, Twitter, LinkedIn,
Google+,
Facebook, Twitter,
LinkedIn, Google+,
Social Posts Awareness • 2-3 posts per day
• 10 Tweets/day
• 2-3 posts per day
• 20 Tweets/day
• 2-3 posts per day
• 30 Tweets/day
Content Marketing Ranking • 2 Blogs / week
• 1 Guest Blog / month
• 5 Blogs / week
• 2 Guest Blogs / month
• 7 Blogs / week
• 1 Guest Blog / week
Link Marketing Ranking 10 links/day 15 links/day 20 links/day
Keywords Ranking 10 Keywords 20 Keywords 30 Keywords
Email Marketing Traffic 1 per month 1 per week 2 per week
MONTHLY RETAINER FEE
$3,950
/month
$6,950
/month
$8,950
/month
Paid Advertising
(Recommended)
Traffic $2,000 $4,000 $6,000
For a fixed monthly fee, you get an array of skills and guaranteed deliverables.
9. 9
We do three things really well
Online Marketing
(Retainer)
OBJECTIVE: Help medium sized
companies run an efficient online
marketing operation.
Search Engine Optimization
- On-site SEO optimization
- Conversion Rate Optimization
Content Marketing
- Content strategy
- Blogging
- Social content
Community Management
- Social Media Management
- Online PR / Influencer
management
- Promotions and competitions
- Social advertising
- Social lead generation
- Email marketing
Business Consulting
(Time & Material)
OBJECTIVE: Help large
organizations assimilate social
media into their business process.
Social Media Ops Design
- Objectives, metrics and KPIs
- Organization design
- Playbook design
Staff Augmentation
- Community Manager
- Reporting Analyst
Training
- Radian6 application training
- Report Analysis training
- Playbook training
Reporting
- Adhoc reporting
- Regular social listening reports
Marketing Software
(Subscription)
OBJECTIVE: Provide the best
online marketing and social
media software to large
organizations.
Salesforce
- Radian6
- Social Studio
- ExactTarget
Live Social Dashbaord
A dashboard per industry that
brands can subscribe to online,
and has everything they need to
know. See slide 4 for prototype
(UNDER DEVELOPMENT)
We work with medium sized companies to help them OUTSOURCE their online marketing
function, and with large companies to INTEGRATE social into their business process. Oh yes,
and we also have the world’s best marketing SOFTWARE.
10. 10
We are here to help large organizations integrate social media into their already very
complicated business operations.
Business Consulting: Overview
People
We can build a team of Community
Managers and Reporting Analysts in the
Philippines, so you get more value.
Social Media Playbook
We know exactly how to build a Social Media
Playbook for large and complicated
organizations.
Training
We can train your staff how to execute the
Social Media Playbook, and also how to use
software to do so, e.g. Radian6.
Reporting
We can provide ad hoc and regular reporting
services for social media, so that you don’t
have to worry about it.
11. 11
Recruitment
You may interview and approve
all hires.
Performance
We will manage the HR
performance of your agents, good
or bad.
Office
We will seat your dedicated team
in an A-class office environment
in Makati, Manila.
People are at the center of your journey
We have everything you need to build a virtual team in our offices.
12. 12
Download the eBook:
slidesha.re/1mxOO7h
What is in a Playbook?
• Roles & Responsibilties
• Keyword Management
• What to respond to vs. what to
ignore
• Tagging and Assigning
• Crisis Detection and Escalation
• Quality Assurance
• Social Media Policy
• Response Times / SLAs
A Social Media Playbook is the Operating Manual for social.
Please read our latest blog – allfamous.com/social/what-is-a-social-media-playbook/
Every company that wants to be on social needs a very clear set of rules for how they should
engage. This is new territory so it is important you set some ground rules in place.
13. 13
Radian6 Novice
Certificate
Training Method:
2 hours classroom OR online
Learning Objectives
• Setup and optimize
listening keywords
• Use the Analytics
Dashboard
• Use the Summary
Dashboard
• Setup and use the
Engagement Consol
Certification:
• Multichoice test
• Practical test
Certified Community
Manager
Training Method:
16 hours classroom
Learning Objectives
• How to use the
Engagement Console
• Tagging and Workflow
• Crisis management
• Voice and client protocol
according to the playbook
Certification:
• 2x Multichoice test
• 2x Practical Tests
Certified Reporting
Analyst
Training Method:
24 hours classroom
Learning Objectives
• Keyword optimization
• Crisis reporting
• Market research
• Campaign monitoring
• Sentiment analysis
• KPI management
Certification:
• 3x Multichoice test
• 2x Practical Tests
• 1x Final Test
You Need to Train Your People to use Social Media properly.
Social Media in large organizations isn’t as simple as giving somebody access
to the Twitter account. You need to train and certify your team. Here are some of
the courses we offer (another shameless plug):
Contact us for pricing – allfamous.com/contact
14. 14
Here is an example reporting dashboard for an Airline client.
We use Red / Amber / Green to indicate whether there is a risk, problem or
opportunity. The dashboard should drive decisions, not just be a pretty picture.
15. 15
We are working with some of the largest companies in Asia.
Business Consulting: Case Studies
ABS-CBNmobile Social Command Center
AllFamous Digital led the design, documentation and training of the Social Media
Playbook for ABS-CBN’s latest subsidiary, an MVNO operator called ABS-
CBNmobile. This was successfully implemented within 6 weeks of kick-off, and
the client are now operational with 15 dedicated social care agents.
Meralco Crisis Management
In November 2013 Meralco (the incumbent energy provider in the Philippines)
experienced a supply shortage and resulting power rate increases, biggest in
history. This came weeks after Typhoon Yolanda devastated the Philippines.
AllFamous Digital placed a team of reporting analysts on-site providing daily
monitoring and reporting of what people are saying on social media.
Singtel Radian6 Report Training
Singtel have been a Radian6 customer for a long time but have not been utilizing
the tool to it’s potential. AllFamous Digital designed standard reporting templates
for their analysts, and flew a trainer to Singapore to train their team on how to
execute it themselves. Teach a man to fish…
16. 16
Business Consulting: Ratecard
Role Level Rate ($ USD/day)
Associate Community Manager Associate $150/day
Associate Reporting Analyst Associate $170/day
Community Manager Consultant $200/day
Reporting Analyst Consultant $270/day
Trainer Consultant $300/day
Content Manager Consultant $300/day
Senior Community Manager Sr. Consultant $400/day
Senior Consultant Sr. Consultant $500/day
Project Manager Sr. Consultant $1,000/day
Principle Consultant Sr. Consultant $1,500/day
Our team can work either on-site or remotely. It is up to you.
17. 17
We do three things really well
Online Marketing
(Retainer)
OBJECTIVE: Help medium sized
companies run an efficient online
marketing operation.
Search Engine Optimization
- On-site SEO optimization
- Conversion Rate Optimization
Content Marketing
- Content strategy
- Blogging
- Social content
Community Management
- Social Media Management
- Online PR / Influencer
management
- Promotions and competitions
- Social advertising
- Social lead generation
- Email marketing
Business Consulting
(Time & Material)
OBJECTIVE: Help large
organizations assimilate social
media into their business process.
Social Media Ops Design
- Objectives, metrics and KPIs
- Organization design
- Playbook design
Staff Augmentation
- Community Manager
- Reporting Analyst
Training
- Radian6 application training
- Report Analysis training
- Playbook training
Reporting
- Adhoc reporting
- Regular social listening reports
Marketing Software
(Subscription)
OBJECTIVE: Provide the best
online marketing and social
media software to large
organizations.
Salesforce
- Radian6
- Social Studio
- ExactTarget
Live Social Dashbaord
A dashboard per industry that
brands can subscribe to online,
and has everything they need to
know. See slide 4 for prototype
(UNDER DEVELOPMENT)
We work with medium sized companies to help them OUTSOURCE their online marketing
function, and with large companies to INTEGRATE social into their business process. Oh yes,
and we also have the world’s best marketing SOFTWARE.
18. 18
Salesforce Radian6
Radian6 is the Ferrari of social listening and engagement platforms.
https://www.youtube.com/watch?v=bTZYFwKFh6I
gagement
19. 19
Salesforce ExactTarget Marketing Cloud
ExactTarget is a B2C Multi-Channel Marketing Automation cloud software. It allows you to
send customized messages out to millions of different people and track the conversion
rates from acquisition to purchase. This is the future of marketing.
https://www.youtube.com/watch?v=x1wwxcoA82o
20. 20
Salesforce Social Studio
Social Studio has just been released by Salesforce in May 2014 and is an integration of
Radian6 Engagement Console and BuddyMedia. And it has a beautiful UIX..
https://www.youtube.com/watch?v=Uk5r4NfidJE
21. 21
Live Crisis Warnings
We apply a serious of complex algorithms to identify
whether a potential social media crisis is looming,
and we notify you like it’s a computer game.
Real-Time Service Feedback
Understand what people are saying about your
coverage, pricing, data speed, customer service etc in
real time, and whether it is good or bad.
Stay Tuned into your Competitors
Your dashboard will indicate amber or red if your
competitor is running a promotion that you need to
respond to, OR if they have their own crisis.
KPIs determine RAG Status
KPIs help us understand if a result is Red, Amber or
Green. Your CEO can then drill into this item to
understand what the cause and best action is.
Hang a 62” live social dashboard in your CEO’s office, I dare you.
Social media is the live pulse of what people think about your brand, product,
service, competitors and industry. Imagine if you could harness that data in one
simple live dashboard and put it on your wall, laptop, or phone.
22. 22
Our Background
We are a digital agency based in the Philippines.
http://vimeo.com/55837627
Partnership with Salesforce
Through our long-running
partnership with
Salesforce.com, AllFamous
Digital have consulting
contracts for large
companies including ABS-
CBN, Meralco, Singtel and A
+E Networks.
It became imperative
AllFamous Digital build a
practice to help large
organizations assimilate
social media into their
processes.
We provide the following
consulting services:
• Social Media Playbook
Design
• Radian6 Training and
Getting Started
• Build/Operate/Transfer and
Staff Augmentation
• Social Media reporting
dashboards
Robin Leonard, CEO
Kiwi, Ex-IBM. Expert in
Social Media, CRM and
SEO.
Pauline Pangan, Founder
Filipina, online marketer
and serial entrepreneur.
Whilfred De Guzman,
Head of Consulting
Specializes in social media
customer service and
playbook implementation.
