1. L I n k I n P a r k – L I v e I n T e x a s
Digipak Analysis
2. L A Y O U T
The Digipak has a conventional layout as the front cover has the bands’ name and title of
the gig ‘Live in Texas’ and the very back panel also has this, the track list, company credits
and compatibility information. For Example the Warner Bros and DVD logos. The only thing
in the form of the layout that is unconventional with this digipak is the fact that it has two
disc panels either side of the track list when conventionally the disc would be central.
3. C O N T E N T
This Digipak does conform to typical conventions regarding the content. For example a Digipak will typically
offer something special to draw in fans to buy it rather than a digital copy. This will normally be a lyric
booklet, poster or photograph leaflet of some sort.
The ‘Live In Texas’ Digipak does exactly this by including a leaflet with live gig imagery. The booklet has
multiple stylistic images of the Band playing live gigs. There are a lot of blurred photos in a various of shot
sizes ranging from close ups to medium long shots. They are all successful with capturing the energy of the
band the genre ‘Rock’ through the use of hand held camera work and conventions. For example there is a
medium close up image of a band member mid action about to smash up a DJ turntable. Anger and energy
are clear conventions of the rock genre that are re enforced in this content. The booklet also has a page
dedicated to giving credits to people and companies/ institutions. The Digipak gives songs credits ‘Zomba
Songs’ as well as photography credits ‘director of photography: Jim Hankinson’. The only unconventional
thing about this Digipak is that it’s for a live show DVD as they are typically used for normal albums.
The content of this Digipak definitely conforms to the typical conventions of a Digipak. It contains 1
disk, 1 booklet and has a very consistent theme on every piece of the product.
4. S T Y L E / D E S I G N / U S E O F C O L O U R
The theme and design of this Digipak is extremely conventional of
the rock genre and instantly recognisable.
Firstly the colour scheme is mostly monochrome with use of red.
Red in this context heavily connotes anger and violence, which is
very significant and iconic to the rock genre. The black and whites
wash out any other colour and have the effect of creating a
moody emotional feel.
The overall style this Digipak has is artistic and almost gothic. For
example there are flicks of red, blacks and greys on every external
panel. The very back panel also stylistically and abstractly
portrays the crowd as a mess of colour flickers and dynamic
shapes. The effect this gives is that the music is very stylistic and
energetic.
Lastly the design of the Digipak is very visual. This is due to there
being so much live photographic imagery. This implies that the
band are very much about the performing side of music as
opposed to the details in producing music as such. For example
the very front panel has a key image of a fist shooting up grabbing
onto a microphone, this implies they prefer to focus on skills
required to perform a live show.
5. A U D I E N C E A P P E A L
Considering this is a Digipak for the Live show in Texas it will have a massive audience appeal as
they will not only want a permanent memory of the Gig, it will be a bonus to receive the Gig
imagery in the booklet. Also they have already engaged the target audience to come to the Gig in
the first place. Their target audience might want even want this Digipak without even going to
the gig purely for a visual and artistic documentation of one of their live shows. The target
audience that typically like rock music will very quickly identify the genre through the imagery
and colour scheme, they will then be further interested to see what the massive gig was like by
the energetic and engaging imagery as pictured below.
