The radio advertisement had issues with popping sounds and echo that required re-recording to solve. Repetition and persuasive techniques would have been added to make the ad 30 seconds. Brainstorming generated ideas and an enthusiastic pitch was chosen to catch attention. Repetition of distinctive sounds and embedded music ensured constant stimulation to hook sex-driven audiences. Audio layering software enabled experimenting with effects during editing. Conventions like repetition, humor and embedded music were used to maintain engagement, though other techniques were unnecessary. The ad represented a surf shop to showcase its appeal, and feedback noted humor but also inaudibility issues requiring clearer audio quality.
2. What Creative Decisions Did You Have To Make To Solve
Problems And How Did This Depart From Your Original Plan?
• When we were recording for the advert we came across some issues. One of which was
the sound quality. We found that there were „popping‟ sounds and there was a slight
echo, to overcome this problem we tried using the „Amplifying‟ effect to eliminate the pop
sounds but doing this didn‟t get rid of the echo so we ended up re-recording it apart from
that we didn‟t alter anything from the original but if I got to do this again I would make it 30
seconds by adding persuasive conventions like repetition.
3. Both Individually And Working With Others How Did You Work
And What Challenges Did You Face?
• We started by thinking of a unique selling point and we brainstormed ideas and finally
chose one which was a extremely enthusiastic take of an advert as it would be the most
effective way to get attention of the audience
4. What Advertising Techniques Did You Use To Hook Your
Intended Target Audience?
• We used repetition of a distinctive sound to catch the attention of sex driven teens and
adults. We also had bedded music to make sure there was no silence in the ad at all so
there is all ways something to listen to
5. How Did Technology Enable The Creative Process? Was It Difficult
To Use Any Of The Equipment And Did You Learn Any Skills?
• I used audio layering to edit separate clips to get the best use of our effects and also it
allowed use to experiment with effects on our track
6. What Conventions Of Radio Adverts Have You Used Or Not
Used And Why?
• We have repetitions, humour, and bedding.
• We used repetition to keep people attention onto the ad as it could appeal to some people
personally
• We used Humour to engage the audience and we used bedding to keep the ad rolling and
to not lose any attention of the audience
• The reasons why we didn‟t use other conventions is because we had no use of them
7. What Or Who Are You Representing In Your Advert And How?
• We are representing customers visiting the Waves Surf Shop and to show how great it is
to shop there
8. What Feedback Did You Get And Did This Help You Realise
Anything About Your Product?
• Mr Henley said “It made me uncomfortable, but is very humorous. Performance wise it
needs to be a lot clearer and bits are completely inaudible and it‟s hard to distinguish the
link to the website”
