1. What kind of media institution
would distribute your product and why?
Huda Haid
Question 3
Research two or more publishing houses and
explain their values – we will do this in class.
Explain which is best suited to your magazine
and why.
Where would you expect your magazine to be
sold?
Is there any opportunity for
synergy/convergence in distributing your
magazine?

2. All about IPC
 IPC is a top leading publishing house and they publish
magazines such as NME and many more music magazines.
Seeing as my product is a music magazine, and my magazine is
quite similar to NME as I was inspired my the layout and their
colour scheme. IPC allows me to promote my magazine, as I
said they are a top leading publishing house which allows me to
advertise my product in a range of different ways.
 Also IPC would be a good publishing house to publish my
magazine because most music magazines they distribute are
popular magazines that I was inspired by also they don’t just
publish music magazines, they also publish popular fashion
magazines such as Look, Marie Claire etc.

3. All about IPC Part 2
 However even though my product has some similarities with
IPC’s different music magazines they publish, I have some
differences which will allow my magazine to be unique. For
example my target audience for my product is teenagers
around the ages 16-19 and most magazines like NME are for
older ages. It should make IPC even more successful then
they already are, as they are making a new market with a
newer generation.

4. Research
We recently visited IPC to ask the editor of NME a few
questions that will allow me to fully understand how this
publishing house works and if they are willing to distribute my
product if possible.
This is the editor of
NME Magazine, and
we asked him a few
questions.

5. Interview
 What editing software's do you use?
 We use software's such as the latest adobe Photoshop which allows us to
edit images and make magazines, we also use iPads so we can edit the
product on the go.
 What section do you work in?
 ‘I’m the editor of NME magazine, and a editor polishes and refines, I direct
the focus of the article along a particular course. I also enhance the major
points, drawing attention to what the employers should focus on. Therefore
its difficult being the editor as I’m the leader in a way’’.
 Would you distribute a rock magazine?
 I wouldn’t be able to distribute a rock magazine, the distributer of the
magazine would probably be IPC or Bauer, as they publish rock magazines
and as you said that you were inspired my mine and Kerrang’s structure.

6. Synergy and Convergence
 I think there will be an opportunity for synergy and convergence while my
product is being distributed. If IPC distribute my product, I would get to
advertise my product in many ways, and be able to create a synergy and
convergence. By having my own radio station for rock prodigy. Many
magazines such as NME have a sister sites which is NME Video, so my
product could also have a sister site and a radio station.

7. Where is it going to be sold?
 My product would probably sold in the UK only, but if it becomes successful,
I would sell it in Europe.

8. All about Bauer Media
 Bauer Media is Europe’s largest publishing group, however
its based in the UK. Bauer published popular music
magazines such as Kerrang, Mojo and Q. These three
magazines, are very popular in society, also two of those
magazines is very similar to my product as my genre is rock.
But I considered Q while constructing my magazine. I think
Bauer media is a good publishing house to publish my
product as it would allow me to advertise my product
successfully, I might even be able to have my own radio
station like Kerrang, and this will allow my magazine to be
popular worldwide. Even though I was aiming it at a niche
audience.

9. Synergy and Convergence
Bauer Media is a Europe’s top leading magazine, and if I was distributed by
Bauer, I would be able to have a radio station which would allow me to feature
the artists I feature in my magazine and Bauer Magazine has many radio
stations as well as having their own channels.

10. Where is it going to be sold?
 My product would probably sold in the UK only, but if it becomes successful,
I would sell it in Europe. Although sales are dropping in both Bauer and IPC,
however IPC is still in the lead in terms of sales as they have other
successful magazines such as Look and Marie Claire. Therefore both
magazines may not be able to distribute my magazine, which is
disappointing as they both have top leading magazines in the UK.

11. MOODBOARD