Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
Target Audience    Analysis    By Lewis Woods
This is an analysis of my target audienceresearch, it represents the hard copies of thequestionnaire and doesn’t incorpora...
How old are you?      From this graph I can see         that of the people I     questioned, most were within      the ran...
Are you male or female?         I will need to orient my        movie from a males view,         but keeping it relatable ...
What is your favourite movie?           From the favourite movies of           the people questioned, I can             te...
What is your favourite genre?                  From the results, I                  have been informed                 tha...
How do you watch movies?                       This question relates to                distribution of my movie. From the ...
What is your current education and employment                   status?                           These two graphs tell   ...
What is your country of residence?                        These charts show where my                      participants liv...
Do you understand the term ‘Social Realism’?                    This question shows that                   if I made a Soc...
Do you feel like you can relate to Social Realism                     movie?                        The results from this ...
Do you enjoy Social Realism?                 This last question is            concerning as maybe I would                n...
Nächste SlideShare
Wird geladen in …5
×

Target audience analysis

7.822 Aufrufe

Veröffentlicht am

Target audience analysis of my questionnaires.

- Lewis Woods

Veröffentlicht in: Bildung, Technologie, Unterhaltung & Humor

Target audience analysis

  1. 1. Target Audience Analysis By Lewis Woods
  2. 2. This is an analysis of my target audienceresearch, it represents the hard copies of thequestionnaire and doesn’t incorporate the onlinesurvey that was broadcasted amongst socialmedia networks such as Facebook, BlackBerryMessenger and MSN Messenger.The reason for the online survey being omitted isthat a number of participants failed to fill it outtruthfully and rather immaturely.The hard copies were distributed and filled outin my presence and any that may have beenimmature or inaccurate have been omitted.
  3. 3. How old are you? From this graph I can see that of the people I questioned, most were within the range of 15 to 21. This will need to be heavily considered when writing the script and story as they will need to relate well.
  4. 4. Are you male or female? I will need to orient my movie from a males view, but keeping it relatable for the female gender. This is because a large majority, over double, are male.
  5. 5. What is your favourite movie? From the favourite movies of the people questioned, I can tell that their favourite movies aren’t in the Social Realism genre, with the exception of one.
  6. 6. What is your favourite genre? From the results, I have been informed that Social Realism is 15% of my candidates favourite genres. Although a small percentage, it doesn’t mean that the others do not enjoy it.
  7. 7. How do you watch movies? This question relates to distribution of my movie. From the graph, I can see that nearly half of the viewers use DVDs as a main source of movie and then roughly one quarter at cinemas and nearly a third using both forms of the internet. From this I can see that first publishing a movie onto DVD would be a wise move and tackling the other forms later on.*Television
  8. 8. What is your current education and employment status? These two graphs tell me that the majority of those questioned are in further education and have part time, or no jobs. This will need to be, in some way reflected in my product.
  9. 9. What is your country of residence? These charts show where my participants live. As you can see 100% live in the UK and at least 38% in England. This was included as some may live in the UK and not England and didn’t specify due to my error in not explaining the question. The second question was still successful but was erroneous in the same way as the above. For the people that answered South East, they could have meant South East of England, Wales, N. Ireland or Scotland.
  10. 10. Do you understand the term ‘Social Realism’? This question shows that if I made a Social Realism movie, a large majority would understand the genre and not be confused by that from the complete beginning.
  11. 11. Do you feel like you can relate to Social Realism movie? The results from this question tell me that I will need to look into some popular Social Realism movies and their themes that make them relatable to the viewers.
  12. 12. Do you enjoy Social Realism? This last question is concerning as maybe I would need to reconsider my audience, although it is only slightly over half. I need to consider that Social Realism applies to a niche audience and that it should be expected that a majority aren’t interested in it.

×