1. Music magazines

2. 1. Who do you think the core target audience is for this
product? Give examples to support your ideas.
The target audience for this magazine is younger
girls because the colouring is all pinks and purples
which are stereotypically girly colours. Also the pull
quotes are in really simple language which is easier
for younger girls to understand. There is also quite a
lot going on the page and a bit scrambled which
would probably draw younger readers in. Also with
Britney being on the cover will make younger girls
want to read it as a lot of them look up to her as a
role model and listen to a lot of her music.
Top of the pops

3. 2. What information can you learn about the lifestyle
profile/interests of the core target audience from the
front cover?
I can learn from Top of the Pops that the lifestyle
profile/ interests of the core target audience is girls
who love mainstream music and fangirl over the
stars. They are also probably quite sociable as they
can talk about the latest celeb gossip with their
friends. They are probably quite fashion forward as
the free gift are badges which can customize and
outfit.
Top of the pops

4. 3. What music genre codes and conventions can you
identify?
Top of the Pops always has a very famous celebrity
singer as an iconic person in the middle of the page. It
also has references from other bands/ singers
scattered around the page so you know it’s to do with
musicians. Also the magazine is called top of the pops
as it was the longest running music TV show.
Top of the pops

5. 4.What elements of the house style can you identify?
Top of the Pops always uses quite feminine colours
like pinks, purples and yellow which are quite
bright and girly. Most of the Top of the Pops have
mid shots to long mid shots and also mostly have
boys or a celeb female role model. It is also quite
packed in with lots of different fonts and random
bits of informal pull quotes around the cover.
Top of the pops

6. Music magazines

7. 1. Similarities and differences between the mise-en-scene
Differences:
Similarities: - MOJO is more organised
-They both have a long and less busy as it is for
mid shot as their a older audience whereas
picture TOTP is very busy and
lots going on.
- The writing is around
-MOJO has a unisex
the person in the colour scheme and house
middle and is font whereas TOTP is
introducing the really girly and bright
articles and what’s and fun.
inside - MOJO is more classy
- They both give and has a musical legend
something free to on the front TOTP use
draw their audience someone who young girls
will look up to and is
in.
seen as ‘clean-cut'
MOJO

8. 2. Layout and style of language.
MOJO has quite a formal layout as it isn’t too busy
or all over the place. The writing is around the
picture apart from one bit which says who is in the
picture to draw you in. The language on MOJO is a
bit more formal as it doesn’t talk directly towards
you. The language on it makes you feel involved in
the celebs lives rather then them speaking at you.

9. 3. Music genre conventions
4. Music artists featured and the audience they appeal to.
MOJO doesn’t have many music genre conventions. Amy
Winehouse is on the cover and she wasn’t very clean-cut
or stable so it sort of shows a hard edge to the magazine.
It also names other bands/singers that are inside the
magazine to draw you in and give you an insight to
what’s inside. It also gives a free CD to make people buy
this magazine over others. Amy Winehouse sung Jazzy
blues sort of songs so they appeal to the slightly older
generation but not young kids because she was into
drugs and had tattoos. She would also appeal to serious
music fans as she was an amazing artist.

10. 5. Special features and articles
MOJO has special features like ‘The ultimate review
of the year’. This appeals to people because they
don’t know what the review is on or what it is
about so want to read more to find out. It also
features a big piece about Amy Winehouse and
everyone knows who she is so will draw a lot of
people in having her on the front of their music
magazine.

11. 6. What techniques are used to make you read the
magazine
MOJO uses techniques such as making you think
things are exclusive and never seen before to make
you think your one of the first people to read it so it
makes you want to read it. It also uses little
catchphrases and on the cover takes things out of
proportion to make it seem like the article is better
then it actually is so you feel like you want to read
it.

12. 7. Mode of address
The mode of address for MOJO is quite indirect as
there are no words like ‘you’ to make you feel that
you are part of it. You feel like you can have an
insight to these articles but the magazine isn’t
talking to you personally.